ZTE CEO: The next revolution of mobile phones is full voice operation

ZTE’s announcement of heavy mobile phones at the end of the year has been spurred. For this reason, ZTE’s executive vice president and ZTE’s CEO Zeng Xuezhong made a speech for the first time, confirming that ZTE will release the next generation of voice mobile phone products in mid-December, and bluntly this will be global. A "revolutionary product" in the market.

Smartphones enter the bottleneck of innovation

According to the latest data from market research firm Strategy AnalyTIcs, global smartphone shipments reached 320 million units in the third quarter of 2014, an increase of 26.7% compared with last year, but this growth is obviously behind the 46.4% of the same period last year. The domestic market also shows such a downward trend. According to the research report of the Ministry of Industry and Information Technology, from January to October 2014, the national market for smartphone shipments was 312 million units, down 10.4% year-on-year.

And the smart phones that are entering the mature stage are facing a more serious reality - innovation shows fatigue.

In the smartphone market in 2014, “big screen” has once again become a hot word. After three years of resistance, Apple finally launched two large-screen mobile phones in one breath and joined the big-screen camp created by Samsung. Some people think that smart phones have entered the big screen era. Screens of 5 inches or larger are undoubtedly standard on smartphones.

Beyond the big screen, manufacturers are also looking for differentiated advantages: for example, with a side curved screen, a side-by-side experience with a "second screen", or a main screen dispensing technique to reduce the screen rate. Fingerprint recognition and fast charging technology are also applied to more mobile phones.

In this regard, Zeng Xuezhong believes that "the current mobile phone market has bright spots but no surprises, it is difficult to give people a refreshing feeling." The height of the hardware configuration is constantly being refreshed, large screen, high resolution, high pixel, battery life and so on become The consensus of market consumption, but the hardware competition is difficult to appear killer application.

The whole voice operation revolution is on the horizon

"The killing of hardware will only force the whole industry into a dead end, look up at the stars, look beyond the distance, and look for the next future, which will bring a new opportunity to the market." In Zeng Xuezhong's view, the next future is Voice-controlled revolution.

ZTE CEO: The next revolution of mobile phones is full voice operation

Voice is the most convenient and natural way for humans to communicate and interact with information. It has natural advantages. The industry also regards voice technology, touch technology and visual technology as the three major trends in the future of the IT industry, and places unlimited imagination. At present, global manufacturers have poured into the voice industry, voice technology has matured, and ZTE voice recognition rate has reached more than 90%, and the key next step is in the application of voice technology.

The development of ZTE voice control technology began in 2011. At that time, people were still immersed in the surprises brought by touch. ZTE and the world's largest voice recognition manufacturer Nuance, the largest audio noise reduction technology manufacturer Audience, locked their eyes on full voice operation, trying to be outside the touch. Create a second entry point.

The first "Zeng's style" mobile phone will be available

When talking about the upcoming new generation of voice products, Zeng Xuezhong admits that he is doing the "holding the product to sleep" mentality, he said that he has injected a lot of expectations for this product, he and his team are also Fully invested. Zeng Xuezhong participated in the whole process of planning, designing and debugging new products, and proposed improvement suggestions to the team according to his own trial experience. It is normal to debug and modify one or two points in the middle of the night. So far, the voice version of the new generation of voice phones has undergone hundreds of updates. "Every detail is polished one by one, in order to give everyone more surprises when new products come out."

Zeng Xuezhong said to the outside world that there will be a mobile phone with his own "Tseng's style", and this "Zeng's" mobile phone may be the new generation of voice products that Zeng Xuezhong has invested so much.

"ZTE's voice mobile phone is on the line, ready to go, the smartphone market may usher in a new turning point." Zeng Xuezhong said with emotion, "Three years ago, we still have difficulty imagining people holding mobile phones against WeChat, and now Mobile phone voice, like the WeChat voice three years ago, will become a ubiquitous scene in the future, and the voice control era is coming."

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