Chinese and foreign LED giants have gone against the market busy "winter sowing"

The LED short-term industry has fallen into a slump, but the mid- and long-term LED industry will continue to accelerate its development. This will cause Philips and other Chinese and foreign LED giants to rush into the market for “winter sowing” in order to gain the main reason for future market opportunities. In the third quarter of 2011, the boss's “walking tide” spread to the LED industry in Shenzhen, which was mainly due to a serious overcapacity of LED production, coupled with the deterioration of the economic situation at home and abroad, which caused the price of LED products to drop sharply. At present, the industry is low in concentration and backward technology is a major obstacle to the further development of the industry. From the perspective of the industry chain, upstream and midstream industries have more investment value, and Sanan Optoelectronics, Qianzhao Optoelectronics, Dongjing Electronics, and Crystal Optoelectronics will benefit significantly.

Exports sluggish domestic demand, China's LED industry suffered a cold winter, closed the tide hit. However, Philips reversed its investment, and on December 15, Philips (China) Investment Co., Ltd. and the Chengdu Municipal People's Government formally signed a strategic cooperation agreement, announcing a strategic partnership between the two parties. At the same time, the two parties also signed a Philips LED project investment cooperation agreement. , announced that it will invest in the construction of Philips LED professional lighting project in Chengdu Hi-tech Zone. It plans to invest more than 25 million euros from 2011 to 2015 and will provide 800 jobs. It mainly produces Philips brand outdoor and indoor LED lamps, and has both product industrialization, customization and other functions.

Although the short-term industry has fallen into a downturn, the huge domestic and foreign markets have attracted large numbers of companies to invest heavily, and the medium and long-term LED industry will continue to accelerate development. This is the main reason why Philips actively expands production to obtain future market opportunities when the industry is in recession.

With the continuous expansion of the application scope, the global LED industry is developing rapidly. The high-brightness LED market alone is as high as US$8.25 billion (2009 figures). It is estimated that the global high-brightness LED market will reach more than US$20 billion in 2014. And more optimistic expectations that the global LED lighting in the next decade will have a market size of up to 10 trillion yuan (RMB).

In particular, the domestic LED market is so tempting, attracting LED companies at home and abroad to “compete and lose”, and LED companies are busy with “winter sowing” phenomenon. Authoritative sources in the industry predict that China's LED market will reach 500 billion yuan in 2015, which is approximately four times the production value of about RMB 126 billion in 2010.

It is understood that in addition to Philips, Air Products, one of the world's largest industrial gas companies, has also put into production the world's first and largest ultra-high-purity ammonia on-site gas plant in Wuhu City, Anhui Province, which is a newly-built high-brightness LED project. Provide ultra-high purity ammonia, will produce 2,000 tons of gas per year. The gallium nitride base layer used in the manufacture of LEDs requires a large amount of ammonia gas to provide a source of nitrogen. Due to the optimistic outlook of China's LED market, Air Products has also built a second high-purity ammonia plant in the same manufacturing base. The production capacity of the plant is the same as the first-phase plant that was put into production this time, and it plans to start production in mid-2012.

In addition, according to reports, a large number of LED companies have recently expanded their investment, such as Hongli Opto's 266 million yuan to build LED production bases, Dongshan Precision intends to substantially expand its LED business, and ST Ganhua plans to build 853 million LED epitaxial wafer production projects. On December 13th, the LED company Jufei Optoelectronics accepted the IPO application review of the China Securities Regulatory Commission's Entrepreneur Development Board. In the next three days, three LED-related companies, Wanrun, Rectifier and Ryder, will attend the conference.

In the third quarter of 2011, the boss's “walking tide” spread to the LED industry in Shenzhen, which was mainly due to a serious overcapacity of LED production, coupled with the deterioration of the economic situation at home and abroad, which caused the price of LED products to drop sharply. At present, the entire LED industry is plunged into a crisis of structural oversupply. The prices of sapphire substrates, chips, packages, and applications in the industry chain have been declining.

According to statistics, in the first half of 2011, the LED industry signed a contracted investment of 118.498 billion yuan, a year-on-year increase of 26%, but the downstream market has apparently not opened up. The company's LED products rely more on the local government's municipal engineering to digest, the expensive price makes the civilian use is still out of reach, and affected by the weakness of the international market, the export of LED products also suffered poorly. At present, most of the 1,300 LED companies in Shenzhen are small and medium-sized enterprises. It is impossible to survive. The industry collapse has begun and the industry is facing a cruel reshuffle. At present, despite the rapid growth of LED, Shenzhen LED companies face bankruptcy or are liquidated every day.

At present, the industry is low in concentration and backward technology is a major obstacle to the further development of the industry.

It is understood that the application of LED technology in China is basically synchronized with the international, but the development of LED in China's industrialization is slower than that of the international LED industry. However, since 2000, the LED industry in China has developed rapidly. As of 2009, China There are more than 3,000 LED manufacturers of various types (including 25 epitaxial wafers and chip makers in the upper reaches of the LED industry, about 600 LED packaging companies, and about 2,500 applied production and processing companies), with an annual output value of 126 billion yuan. Yuan (2010 data), in which the output value of epitaxial wafers and chips is about 4 billion yuan, the output value of LED packaging is about 27 billion yuan, and the LED application is about 95 billion yuan, basically forming the Pearl River Delta, Yangtze River Delta, Lancang Delta, and North China. Large industrial clusters, of which the Pearl River Delta's output value accounted for 35% of the country's total output value, the Yangtze River Delta accounted for 40%, the é—½ triangle accounted for 8%, the northern region accounted for 5%.

From the perspective of the industry chain, upstream and midstream industries have more investment value. Attention can be given to Sanan Optoelectronics and Qianzhao Optoelectronics in the upstream of the LED industry.

The LED industry is divided into upstream epitaxial wafers, substrates and chips, midstream packaging and downstream lighting and backlighting. Among them, the core technology is the epitaxial wafer and chip manufacturing technology of the high-brightness LED of the upstream, and there is a big gap between domestic enterprises in this field and Japan and other countries. The packaging industry in the middle reaches is the direction for domestic companies to develop vigorously. Encapsulation has been dubbed the "China's LED industry's throat."

In the entire LED industry, the upstream epitaxial wafers and chip manufacturers earn 70% of the profits in the entire industry chain. The LED packaging in the middle reaches about 20% of profits, and the simple terminal lighting at the lowest end of the industrial chain. Applied production and processing companies only have 10% of profits. At present, China's LED industry is precisely the “flat triangle” with a wide base in the midstream and downstream. For LED packaging companies with a certain technical threshold in the midstream, the day is still “free,” but for the downstream Application-oriented production and processing companies can only get into helpless "price wars" on product application terminals.

Domestic companies do not have technical advantages, but they have a certain competitive advantage in the LED packaging field.

Judging from the current status of China's LED industry development, China's LED industry has no advantage over the global LED industry giant in the development of key components such as LED chips and its core technologies. At present, the design, technology, and production capacity of the epitaxial wafers and chips upstream of the LED in the world are basically dominated by Japan, Europe, America, and Taiwan. In 2010, Japan’s LED chip sales were approximately US$3.3 billion, which accounted for approximately 45% of global LED sales, about 30% in Taiwan, and approximately 20% in Europe and the United States. China's 2010 epitaxial wafer and chip output totaled about 4 billion yuan, but the localization rate is only about 49%. China's LED output value only accounts for about 8% of the global LED epitaxial wafer and chip market.

However, in the field of LED packaging, China occupies a considerable advantage in the international market competition with its low cost advantage.

According to statistics, currently China is a global LED packaging country, accounting for 80% of the world's LED packaging capacity.

Policies to promote energy conservation and emission reduction, and leverage the LED lighting application market, are conducive to the medium and long-term development of the industry. The fourth quarter of a number of guiding policies on semiconductor lighting is expected to gradually introduced. It is reported that the Ministry of Finance is in conjunction with the Development and Reform Commission and other competent authorities, plans to subsidize semiconductor lighting products and is expected to be launched in the fourth quarter. In addition, the Ministry of Science and Technology's guidance on implementing measures for the “Ten Cities and Ten Thousand Peoples” is also expected to be released in the fourth quarter.

According to forecasts of the National Development and Reform Commission, during the “12th Five-Year Plan” period, the LED industry is expected to achieve a quadrupling target. By the end of 2015, China's LED lighting penetration reached 20%. The industry generally estimates that it is more optimistic. It is estimated that by 2015, China's outdoor LED lighting penetration rate will reach 60%-80%, indoor commercial LED lighting penetration will reach 25%-30%, and indoor household LED lighting penetration will be about 5%- At 10%, the overall penetration of LED lighting in the Chinese market will reach or even exceed 20%.

With the gradual entry of LED products into green lighting, the outbreak of the downstream LED lighting market will drive the large demand for LED sapphire substrates, and sapphire substrate manufacturers such as Dongjing Electric and Crystal Optoelectronics will benefit significantly.

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