The difference is as high as 5,000 yuan! 2017 Spring Festival TV Store Visits

The Spring Festival of the Year of the Rooster will be on the verge of coming. There is no shortage of consumers who choose to purchase TV products during this period. At present, most express delivery companies have been closed down, and offline channels have become a better choice. In order to give everyone a more intuitive feeling, Zhongguancun Online Appliances Channel visited Suning Tesco, Gome TV, and Dazhong Electric’s offline store on the eve of the Spring Festival. Through on-site inspections, they compared the prices and experiences of several major TV brands online and offline. Degrees bring everyone the current trend and situation in the TV market.

2017 Spring Festival TV Store Visits

● Offline channels: 2017 market gradually warming up

As in previous years, home appliance stores combined with home appliance manufacturers launched some promotional activities such as price reductions, full returns, gifts and other gifts. Maybe due to the Spring Festival coming soon, many company units have not officially started the holiday, several stores did not appear hot scenes, compared to the eleven Golden Week is a little deserted, but in the face of consumers who come to consult, each Store Purchasing Guide Purchasing still patience, some also put on the red Chinese New Year costumes, the atmosphere is relatively strong.

Several Internet brands are brought together

● Limited attention under the Internet brand line

In the past two years, the Internet has hit a big wave, and Internet TV brands are also gaining momentum, affecting the operation of traditional TV brands and offline stores. However, after the author's visit, he discovered that Internet TV has little advantage under the Internet and has received limited attention. The sales volume has a big gap with traditional TV brands. The advantage of the offline store is that the experience is very high, allowing consumers to have a more intuitive experience, visible and tangible, plus guide buyers carefully explained, which is why more consumers are willing to purchase large appliances in the store The main reason. The current TV market price has been very transparent, and there are promotional incentives. During our exchanges with shop staff, it is found that some TV products stores offer 3,000 yuan cheaper than online, plus the advantage of offline bargaining, and 5,000 yuan cheaper than online. Become reality.

Large-size TV has become the mainstream product for consumers to buy

● Large size, ultra high definition becomes the main purchase condition

Sales of large 55-inch products have surpassed the usual 43-inch, and 65-inch products have begun to grow rapidly. Large screen, ultra-high definition, smart, curved surface, and ultra-thin and thin have become the main purchase conditions for consumers to purchase TV products. Perhaps due to the higher overall consumption level in Beijing, major brands’ hot-selling products are mainly concentrated in mid- to high-end prices, and the main products that are cost-effective are subject to cold weather.

4K ultra high definition has been widely used. We have even seen 8K TV products in the Sharp stores. It can be seen that the clearer picture quality has a great temptation to consumers, and all manufacturers seem to have more confidence in 4K products, such as low resolution 1080P. TV is hard to find. At present, LG, Skyworth is still the main push OLED products, Samsung SUHD Quantum Dot TV proudly Samsung stores, TCL main push their own QLED Quantum TV, Hisense is ULED + laser cinema double arrow fired. At present, the TV market pattern still presents a situation of hegemony and hegemony.

● Samsung: 5000 yuan cheaper than offline

Whoever first upgrades technology and optimizes products can win the market. As a technology-controlled Samsung TV is clearly aware of this, has already seized the initiative, led the ultra-high definition, smart changes, but also the first to launch a curved TV. In the eyes of many consumers, Samsung TV is like a synonym for high-end and trend. This also laid the groundwork for Samsung TV's competition in the future market. Among them, the offer of the Quantum flagship line has been priced at 3,000 yuan less than the online price. If your eloquence is good enough, the cheaper 5,000 yuan is not a problem.

SUHD QD TV has some advantages over online prices

The eye-catching Samsung store was the SUD QD TV KS9800 series launched last year, incorporating large screens, ultra high-definition, curved surfaces and superb industrial designs. This product not only has a large screen size of 55, 65 inches, but also uses the world's first non-border curved surface design. It is a true ultra-thin SUHD TV, achieving the highest technical integration barrier in the industry. At the same time, KS9800 also has cadmium-free quantum dots, 10bit panels, moth-eye bionics and other innovative technologies.

Samsung TV Marketplace

Samsung TV has always used QD technology, excellent TV panels and high-quality image processing chips to display a very clear picture quality. This visit to the store found that customers in the Samsung TV area generally go for quality pictures. . To the surprise of the author, Samsung KS9800 series 65-inch products, although the price is much higher, but the sales exceed 55-inch TV products, we can see that large-size has become the mainstream, users on the immersive and immersive experience requirements are also increasing.

Samsung TV Marketplace

In general, Samsung stores focus on SUHD quantum dot surface televisions. The new Samsung SUHD TV has excellent performance in terms of fluency, picture quality, and sound effects. Even some customers directly call Quantum Dot TV. The overall effect of Samsung TV is very good, and the price is also very stable at present, and it is a product that many consumers are keen on.

LG/Sony: The more expensive the price, the better

● LG: Price Still Constrains OLED Development

LG as a OLED desperate TV manufacturers will naturally be OLED TV as the melody, of which the world's thinnest 2.57mm LG G6 TV has become the absolute focus of LG products in the product. Due to the fact that its technical principles are fundamentally different from ordinary LCD screens, OLED TVs can be made thinner and the soft features are more suitable for curved surfaces. Since the display black is a pixel that does not emit light, it can bring the most pure and deep black screen, and it is more energy-efficient than an ordinary LCD screen.

Users who focus on quality experience have a special interest in OLED

LG OLED flagship TV G6 price is approaching 60,000

Currently, the market share of OLED TVs has been rising year after year, and it is understood that LGD panel production can reach 2 million units this year, which is conducive to lower prices of OLED products and better access to the high-end market. However, the price of the LG OLED flagship TV 65-inch G6 is as high as 59,999 yuan for ordinary consumers, and according to purchasers, this TV purchaser is still relatively small. In the other series, 55-inch OLED products with a price range of one to twenty thousand are more concerned by consumers. The price may be the biggest problem that restricts the development of OLEDs.

4K HDR contrast demo

● Sony: Cable Powder favorite 75 inch flagship Z9D

The television Z9D series, which is bringing together Sony's high-end technology, is the darling of this year's high-end TV market. Z9D as Sony's flagship model in 2016, Sony has always been designed to maintain the spirit of ingenuity, while the Sony Z9D also represents a new breakthrough in Sony's quality technology, through the Backlight Master Edition (BacklightMaster Drive), and 4K HDR image processing chip X1 advanced version and many other innovative image quality technologies, the TV's peak brightness can reach 4000nits, giving viewers a more precise, more detailed, more realistic display and unparalleled shocking visual experience.

Sony brand influence is full

Can make the LCD TV so high-end picture quality, Sony's status in the display technology field is still not questioned. Consumers who purchase Sony Z9D series products in stores mainly consist of "supply powder." According to Sony store guides, there are many users who are attracted to the name and directly named Z9D TV. Among them, the 75-inch product has a higher sales volume. This point, the author is more certain that consumers who buy Sony products are mainly composed of high-spending consumer groups. Instead of looking at prices, quality and brand are the only criteria for their purchase.

● Hisense: Significant sales advantage of high-end products

Hisense has also been one of the TV brands recognized by the domestic consumer brands. The sales advantage of mid- to high-end TV products in Hisense stores is obvious. In particular, the 55-inch and 65-inch TVs have the highest sales in terms of size. These two sizes can account for sales. The combined sales of 50-inch and under size further confirms the arrival of large-size trends. At the same time, Hisense's independently developed 4K laser cinema can not be ignored. The purchasing crowd is mainly composed of high-end consumers and groups who pay attention to immersive audio and video experience.

Consumers love big screens and surfaces

Less than 50 inches is almost impossible to find

In the store, Hisense ULED TV is really stunning in quality. At present, Hisense ULED has applied for 210 display technology patents, which can achieve 4096 brightness gradients for each backlight, enabling more detailed backlight adjustment. In addition, His-view Pro chip independently developed by Hisense can divide the image into 600 independently controllable areas, and effectively supplement the dynamic backlight partition control through image partition control.

Skyworth Spring Promotions

● Skyworth: OLED+ high-end LCD sparkling force

Skyworth has a very good reputation in the domestic TV brands, came to Skyworth TV stores, that we come from Zhongguancun Online, Purchasing Guide very enthusiastically for us to make a detailed introduction. Skyworth currently focuses on high-end OLED TV products. The main purchase group is also focusing on image quality. Consumers with higher requirements on color performance have certain advantages compared with ordinary LCD TVs in terms of black market, viewing angle and color gamut performance.

Skyworth OLED TV

Among them, Skyworth OLED flagship series S9D is the world's first AR TV (Augmented Reality Technology), using 4-color HDR, in addition to a more perfect analysis of HDR source, it also has features such as ultra-wide viewing angle, high brightness and low energy consumption. And, more importantly, the 4-color HDR display panel continues the advantages of ultra-wide viewing angle and high color reproduction of OLEDs. This is of great significance to mainstream consumer groups. OLED self-emission technology has abandoned the backlight of traditional LCD panels. It can minimize the emission of harmful blue light and protect our eyesight.

● TCL: sales of curved quantum dot TVs are not aimed at

At present, TCL Quantum Dots XESS TV series is also used as the latest flagship store in the supermarkets, the price is still a lot cheaper than online, including TCL 65 inch quantum dot curved TV C2 in the Suning offline store price is only more than 13,000 yuan , After the author's online shopping mall in Suning Tesco query, this TV online price of 14,379 yuan, the price advantage is still more obvious.

TCL XESS QUHD Quantum Dot TV

Higher visual experience in the store is more intuitive

The TCL XESS X1 TV is equipped with advanced display technologies such as Yue Quan QD display technology, brilliant image quality processing engine, Dolby Vision HDR, Local Dimming partition backlighting, etc., which will directly increase the peak brightness to 1500nits. In addition, TCL has taken the lead in challenging the higher standards and will fully satisfy resources, hardware, and software for HDR solutions. At the same time, it has obtained the DolbyVision certification standard. In addition, the audio system is also very important for the overall TV experience. After all, TV is not only to watch, but also to listen. Excellent audio performance brings a very shocking sense of presence, greatly enhance the viewing effect. The XESS TV is equipped with a Harman Kardon audio system, which has a better sound quality experience.

TCL main QUHD Quantum Dot TV

Written at the end:

After our visits to Suning Tesco, Gome TV and Dazhong Electronics TV and TV stores, all television products in the three stores have different degrees of discount on the eve of the Spring Festival, and the experience of offline stores is even higher, making it easier for consumers to obtain Out of the conclusion of which television to buy, but there is no hot scene, the store is relatively deserted.

Compared with online sales of low-end and mid-range TV products, online buyers are more inclined to high-end products, and large-size products have become mainstream. At the same time, the purchasing power of middle-aged consumers is stronger, and TV products with more than RMB 10,000 are basically covered by them. In addition to conventional price-cutting sales, TV products have emerged as a preferential policy for buying big and sending small items. Quantum dots, OLEDs, and curved surfaces have become popular trends. With the improvement of people's consumption level, the picture quality is still the most important point for consumers to buy TV products.

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