Has the once brilliant digital kingdom come to the fore with VR?

"Star Wars" director George Lucas founded the special effects company's general manager of industrial light and magic. In the IMDB, there are 130 digital kingdoms participating in special effects production. The most famous works are naturally the 1997 Titanic, the Avengers Alliance, the Death Knight, and the Suicide Squad. The super heroes also have digital kingdoms. Since its inception, the Digital Kingdom has been considered one of the best special effect production companies in the industry. It has won Oscars nine times, and the advertisements they have produced for some brands have received nine Cannes Lions awards. Many advertising awards. However, with the intensified competition in the special effects industry, the digital kingdom is also in trouble around 2010. Really overwhelming the digital kingdom is an overly aggressive expansion plan when their parent company, a private company called Wyndcrest Holdings, announced that it will open a new animation studio and devote itself to live-action filmmaking. These huge investments and long-term projects eventually dragged down the digital kingdom. In September 2012, the Digital Kingdom had to declare bankruptcy because of a capital chain break. The digital kingdom then became a tool for merchants to turn to profit. Shortly after the announcement of bankruptcy, Colts Pentium United, together with an Indian consortium, acquired the digital kingdom. Two months later, the Chinese film company Pony Pentium announced that it will establish a joint venture with the Digital Kingdom. However, this joint venture company did not end up. The pony Pentium America also gave up the digital kingdom. In March 2013, the company resold Digital Kingdom to a Hong Kong-listed company, Aoliang Group, which is engaged in the scrap purchase business. In these dazzling capital operations, the Colts Pentium America and a businessman named Che Feng became the biggest winners, especially the latter, because of the stock price increase brought by the digital kingdom into the Aoliang Group, and the benefits on the books. It reached 6.1 billion Hong Kong dollars. "Suicide Team" Xie An joined the digital realm in this series of transactions. Prior to this, Xie An was the managing director of Tianhang Group, and he served as the financial advisor for the acquisition of Digital Kingdom by Aoliang Group. In 2013, he became Executive Vice President of the Digital Kingdom and became CEO in 2014. The question before him was how to get the digital kingdom out of the financial crisis and return to normal operations. Thanks to Xie An's own financial background, starting from finance is naturally the most natural choice. Layoffs are of course the first step. After shutting down the animation department in Florida in September 2012 and laying off 300 people, the Digital Kingdom took over with Xie An and then laid off 400 people within a year. In addition, Xie An also re-adjusted the digital kingdom's workflow. In the special effect production of a movie, which shots were completed by Los Angeles, and which shots were handed to the Vancouver studio with a tax refund policy, which shots were handed over to a less expensive Indian company to reduce costs. In addition to the traditional movie special effects business, the Digital Kingdom has also begun to undertake games and advertising. These “small projects” in Xie’an’s mouth can fill the gap period of the digital kingdom in the convergence of various movie projects to avoid inactivity. Can lead to the waste of human costs. In 2014, Digital Kingdom participated in the advertisements of companies such as Nissan, Kia, and United Airlines, as well as game items such as Assassin's Creed. Another important reason why the Assassin's Creed makes these changes is that the entire special effects industry is also in the midst of falling rivers. Just a few days after getting the Oscar for Best Special Effects Award in "The Fantasy Raven of the Junior School", Rhythm & Hues Studios, which made special effects, declared bankruptcy. Richard Taylor, the founder of Vita Studios, a special effect for Lord of the Rings, said in an interview that “If you rely on movies alone, it’s getting harder and harder to survive.” This happens on the one hand, It is because after the special effects industry began to rise, a large number of companies have entered this "labor-intensive" industry, because competition has intensified, and prices have been pushed lower and lower, eventually resulting in a drop in the overall industry's profit margin. According to reports, in the movie industry, the profits of the general industry reach 20% to 25%, but the profit of the special effects industry is only about 5%. In the case of a drop in the overall industry profit margin, the operating level of special effects companies is very critical, but it is also a difficult point. The film industry is an industry with a certain periodicity. Sometimes there are many movie projects and sometimes there are few movie projects. This also means that special effects companies may be busy or they may be busy. In this way, special effects companies will strictly control the size of the team, otherwise, once they fail to receive the project, special effects companies will inevitably face difficulties in making ends meet. In the 2014 digital kingdom's annual report, although the revenue of this special effects business called "media entertainment" grew from 238 million Hong Kong dollars in the previous year to 524 million Hong Kong dollars, it still suffered a loss of 36 million Hong Kong dollars. This may be the reason why the Digital Kingdom has been trying to open up new business since 2013, and VR is the new way they chose for themselves. According to data from SuperData, a US market research company, the revenue of the global VR market in 2016 was US$2.7 billion, and most of them belonged to hardware sales, including Oculus, PSVR, and HTCVive. In the consumer market, VR is more of a concept. In other words, ordinary people still consume a small amount of content. Faye Wong concert VR Live Search Youku for "Black Fairy Tales" - a VR video produced by the Digital Kingdom, Youku, and Huang Xiaoming, which was created by Yixing Media. The amount of video played was just over 20,000. Faye Wong concert only 8.9 million people watched on the micro whale VR, Tencent did not announce the number of people watching VR live on Tencent video. These figures mean that virtual reality has not yet cultivated mature consumer habits. This technology temporarily stays in the state of the geeks, but lacks the ability to truly foster the habits of users. This is where Digital Kingdom regards VR as its most uncertain place in its new strategy. From this perspective, the digital kingdom is no different from other special effects companies in the industry and is looking for its own way out. Vita Studios has broadened its business field, sold its neighbors, organized tourism exhibitions, and issued related books on film art. The proportion of these businesses has increased year by year and currently accounts for about 40%. After James Cameron left the digital realm, he set up a new special effects company "Cameron | Pace" Group. They opened a Chinese office in 2014, hoping that the fast-growing Chinese market can help them, but Chinese companies for special effects Without paying attention, the development of this company is far less than they hoped. Only the industrial light magic behind "Star Wars" seems to be no longer worried. Together with Lucasfilm, they were sold to Disney and they had a large backing fund. Digital Kingdom can rely on VR to come to the fore? "I received a lot of people in the industry peers blessings and Wechat," Xie An said, "Everybody knows that this evening (December 30th Faye Wong concert) is a turning point. If we Success, then we all know that we can pursue such a business model to make the market bigger." Unfortunately, the slag quality and delay shown by Faye Wong concert VR live show that the entire VR industry also Far from waiting until they matured. ">
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Has the once brilliant digital kingdom come to the fore with VR? From Baidu VR

If thousands of fares prevent you from going to the scene to watch Faye Wong concert, then 30 yuan VR live online sounds like a good choice. According to the usual understanding of VR virtual reality, it should make you feel like you are in a place that is close to Faye Wong.

Digital Kingdom

Only the real reality is not so beautiful. Slag quality, can not see Faye Wong's face, far less than the effect of ordinary live 1080p to clear. In addition, there is a delay of about ten minutes in the VR live broadcast. After the live performance, VR is still playing. In the words of one audience member, it is: “What was the curiosity effect at first, but after watching it, it cost 30 yuan to buy VR. It was worthless.”

It is the digital realm that provides VR technical support for this concert. Founded in 1993, this company was founded by James Cameron, director of the Titanic and Avatar. For more than 20 years, the digital kingdom’s main business has been film special effects production, but now the digital kingdom CEO Xie An’s favorite thing to talk about in public has become VR, which he took over the digital kingdom in 2013. After that, find a new strategy for this company.

"Titanic"

The digital kingdom has a prominent origin. In addition to James Cameron, the other two founders are among the best in the industry. Stan Winston has done special effects for the Terminator series and the Jurassic Park series. Scott Rose is the general manager of Industrial Light and Magic, a special effects company founded by Star Wars director George Lucas. .

In the IMDB, there are 130 films in which the digital kingdom participates in special effects production. The most famous works are naturally the Titanic in 1997, the Avengers Alliance, the Death Knights, and the Suicide Squad. These have in recent years The super heroes also have digital kingdoms.

Since its inception, the Digital Kingdom has been considered one of the best special effects production companies in the industry. It has won Oscars nine times, and the advertisements they have produced for some brands have received nine Cannes Lions awards. Many advertising awards.

However, with the intensification of competition in the special effects industry, the digital kingdom is also in trouble around 2010. Really undermining the digital realm is an overly aggressive expansion plan when their parent company, a private company named Wyndcrest Holdings, announced that it will open a new animation studio and devote itself to live-action filmmaking. These huge investments and long-term projects eventually dragged down the digital kingdom. In September 2012, the digital kingdom had to declare bankruptcy because of the break in the capital chain.

The digital kingdom then became a tool for merchants to turn to profit. Shortly after the announcement of bankruptcy, Colts Pentium United, together with an Indian consortium, acquired the digital kingdom. Two months later, the Chinese film company Pony Pentium announced that it will establish a joint venture with the Digital Kingdom.

However, this joint venture company did not end up. The pony Pentium America also gave up the digital kingdom. In March 2013, the company resold the digital kingdom to a Hong Kong-listed company, Aoliang Group, which is engaged in the scrap purchase business.

In these dazzling capital operations, the Colts Pentium America and a businessman named Che Feng became the biggest winners, especially the latter, because of the stock price increase brought by the digital kingdom into the Aoliang Group, and the benefits on the books. It reached HK$6.1 billion.

Suicide Squad

Xie An is joining the digital realm in this series of transactions. Prior to this, Xie An was the managing director of Tianhang Group, and he served as the financial advisor for the acquisition of Digital Kingdom by Aoliang Group. In 2013, he became Executive Vice President of the Digital Kingdom and became CEO in 2014. The question before him was how to get the digital kingdom out of the financial crisis and return to normal operations.

Thanks to Xie An's own financial background, starting from finance is naturally the most natural choice. Layoffs are of course the first step. After shutting down the animation department in Florida in September 2012 and laying off 300 people, the digital kingdom took over 400 people after Xie An took over.

In addition, Xie An also re-adjusted the digital kingdom's workflow. In the special effect production of a movie, which shots were completed by Los Angeles, and which shots were handed to the Vancouver studio with a tax refund policy, which shots were handed over to a less expensive Indian company to reduce costs.

In addition to the traditional movie special effects business, the Digital Kingdom has also begun to undertake games and advertising. These "small projects" in Xie'an's mouth can fill the gap period of the digital kingdom in the convergence of various movie projects to avoid inactivity. Can lead to the waste of human costs. In 2014, Digital Kingdom participated in the advertisements of companies such as Nissan, Kia, and United Airlines, as well as game items such as Assassin's Creed.

"Assassin's Creed"

Another very important reason for making these changes is that the entire special effects industry is also in the middle of the river. Just a few days after the Boys' Fantasy Rafts got the Academy Award for Best Special Effects, Rhythm & Hues Studios, which made special effects, declared bankruptcy. Richard Taylor, the founder of Vita Studios, who special effects for Lord of the Rings, said in an interview earlier: “If you rely on movies, it will be harder and harder to survive.”

This happens on the one hand because on the other hand, after the special effects industry started to rise, a large number of companies have entered this “labor-intensive” industry, because the competition has intensified and the prices have been pushed lower and lower, eventually making the whole industry The profit rate dropped. According to reports, in the movie industry, the profits of the general industry reach 20% to 25%, but the profit of the special effects industry is only about 5%.

In the case of a drop in the overall industry profit margin, the operating level of special effects companies is very critical, but it is also a difficult point. The film industry is an industry with a certain periodicity. Sometimes there are many movie projects and sometimes there are few movie projects. This also means that special effects companies may be busy or they may be busy. In this way, special effects companies will strictly control the size of the team, otherwise, once they fail to receive the project, special effects companies will inevitably face difficulties in making ends meet.

In the 2014 Digital Kingdom's annual report, although the revenue of this special effects business called “media entertainment” grew from HK$238 million in the previous year to HK$524 million, it still lost HK$36 million. This may be the reason why the Digital Kingdom has been trying to open up new business since 2013, and VR is the new way they chose for themselves.

According to data from the US market research company SuperData, the global VR market revenue in 2016 was US$2.7 billion, and most of them belong to hardware sales, including Oculus, PS VR, and HTC Vive. In the consumer market, VR is more of a concept. In other words, ordinary people still consume a small amount of content.

Faye Wong concert live VR

Searching Youku for "Black Fairy Tales" - a VR video produced by the digital realm, Youku, and Huang Xiaoming created by Yixing Media - the number of videos played just over 20,000. Faye Wong concert only watched 89,000 people on the micro whale VR. Tencent did not announce the number of people watching VR live on Tencent videos.

These figures mean that virtual reality has not yet cultivated mature consumer habits. This technology temporarily stays in the state of geeks, but lacks a carrier that can really cultivate user habits. This is where Digital Kingdom regards VR as its most uncertain place in its new strategy.

From this perspective, the digital kingdom is no different from other special effects companies in the industry and is looking for its own way out. Vita Studios has broadened its business field, sold peripherals, organized tourism exhibitions, and issued related books on film art. The proportion of these businesses has increased year by year, and it has now accounted for about 40%.

After James Cameron left the digital realm, he set up a new special effects company, Cameron Pace Group. They opened a Chinese office in 2014 and hoped that the fast-growing Chinese market could help them, but Chinese companies for special effects Without paying attention, the development of this company is far less than they hoped.

Only the industrial light magic behind "Star Wars" seems to be no longer worried. Together with Lucasfilm, they were sold to Disney and they had a large backing fund.

Can the Digital Kingdom stand out with VR? “I have received many blessings and messages from people in my industry,” said Xie An. “Everybody knows that this evening (the day of the Faye Wong concert on December 30) is a turning point. If we Success, then we all know that we can pursue such a business model to make the market bigger."

Unfortunately, the quality and delay of the slag displayed by Faye Wong's live concert VR show that the entire VR industry is still far from the day they mature.

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