Google has been in the field of autonomous driving for eight years. Google has always insisted on independently developing unmanned vehicles without steering wheels and throttle brakes. Since Google released the first unmanned vehicle DEMO in 2014, news about the road test of Google's unmanned vehicles has also been repeated. This time, Waymo was established, and the research and development direction of the autopilot project was turned off, which made the industry feel awkward.
Google unmanned car project "brake" automatic driving blows just need foam On December 14, Google's parent company Alphabet held a press conference in Los Angeles, announcing that Google's driverless program exists as an independent entity within the company. This means that the Google unmanned team, formerly owned by Google X Labs, codenamed Chauffeur, has since become a history, and a new department called "Waymo" has come to the stage. At the same time, Google has comprehensively adjusted the project of unmanned vehicles, no longer obsessed with self-built unmanned vehicles, and instead cooperated with the car manufacturers to take the joint development route. In the future, we are afraid that we will not see the "Google brand driverless car". 
Google has been in the field of autonomous driving for eight years. Google has always insisted on independently developing unmanned vehicles without steering wheels and throttle brakes. Since Google released the first unmanned vehicle DEMO in 2014, news about the road test of Google's unmanned vehicles has also been repeated. This time, Waymo was established, and the research and development direction of the autopilot project was turned off, which made the industry feel awkward. From this, we can look at two very obvious signals:
1. There are many difficulties for technology companies to make their own cars. There are also huge differences in Google's internal direction. At the same time, more and more technology companies will choose to cooperate with car manufacturers, such as Uber holding hands Volvo, Baidu holding hands Chery, BYD Ali cooperated with SAIC, and Tucson Internet cooperated with Beiben Heavy Duty Truck.
2. After the strong entry of Uber and other companies, the competition in the field of automatic driving became more and more fierce. “How to achieve commercialization of autonomous driving technology†was accelerated and put on the agenda. Everyone is racing against time.
So, how far is the automatic driving distance as an artificial intelligence touchstone? What kind of business is it?
In the first year of artificial intelligence, autonomous driving blows a pack of just-needed foam
From the perspective of the domestic market, 2016 is generally considered to be the first year of artificial intelligence, and the field of automatic driving has become the target of public criticism without any surprise. For a time, technology giants, startups, and traditional car manufacturers have entered the market. Many of them shouted "liberation of human hands with artificial intelligence." Even more, they immediately claimed that they have developed unmanned vehicles that can be fully automated.
It is true that the concentrated outbreak of artificial intelligence has made the technology industry enter the AI ​​era from the DT era, and it has profoundly affected the manufacturing industry. The manufacturing industry therefore ushered in the third evolutionary peak after the steam era and the power era. The capital market is also eyeing the Internet industry for many years, once again exploring the manufacturing industry that is closely integrated with artificial intelligence.
In fact, although the major manufacturers entering the field of autonomous driving are vowed to hold high the artificial intelligence banner, but because the mentality and route of the incoming are not the same, and lack of absolute success precedent, Li Wei and Li in the field of automatic driving Ghosts are often difficult to distinguish.
Based on business logic analysis, the current manufacturers in the field of autonomous driving can be roughly divided into four different forms:
1. The occupying party. From the digital point of view, there are currently hundreds of manufacturers claiming to be engaged in the development of autonomous driving technology, many of which have been transformed from other fields after the rise of artificial intelligence. If you count a lot of car companies that mention autonomous driving (actually advanced assisted driving) in the promotion, this number may be more.
Most of the above two types of manufacturers belong to the Occupation Party. The common feature is that they are not aware of artificial intelligence and autonomous driving technology. They first take the position and then find the direction, so they will frequently adjust the company's operation direction, such as a meeting. Go straight to L4 and go there again in the R&D park. The original intention of the Occupy Party is good. Generally speaking, the sooner you enter the market, the easier it is to establish barriers. However, if you choose the wrong direction, you will find that there is no market or the market is small. If you want to enter other markets, you will find that technology accumulation and customer resources. It will lag far behind people. This is the pit that entrepreneurs often step on.
2, to the VC party. As the name suggests, these manufacturers make a living by selling ideas, taking advantage of the enthusiasm of artificial intelligence to occupy the high-altitude high-altitude, and then bullying some investors are not very technical. The characteristics of this type of manufacturer are that most of them are building their own cars. Of course, the cars they built were not intended to be opened to users, but to investors and receivers.
3. The pioneer party. This type of manufacturer said that the good news is always exploring the boundaries of science and technology and making outstanding contributions to the progress of human society. If it is not good, they are always developing the future and are likely to become martyrs in the competition. The most representative one is Google, which has not been on the road for 8 years, and the early Baidu driverless. Obviously, in the commercial jungle, the pioneers who are clinging to the L4 and even L5-level autopilots are not very good. This is why Google has abandoned its own cars and cooperated with car companies.
4. Business Party. From the outset, using autonomous driving technology as a business manufacturer, they usually don't want to build their own cars, but choose to cooperate with the car manufacturer. They are thinking about how to improve driving safety and reduce operating vehicles through autonomous driving technology. The cost of the first phase of research, commercialization, such as mining areas, highways and other closed roads to achieve unmanned driving, and then through technology iterative upgrade, progressive research and development, deep farming operating vehicle market. In addition, they do not exclude mergers and acquisitions by giants. After all, being acquired is also a kind of business. Representative manufacturers have foreign OTTO, domestic Tucson Internet and current Baidu.
In short, the artificial intelligence explosion has opened up people's infinite imagination of autonomous driving. As one of the most important entrances for human-computer interaction in the future, the vehicle has a huge space for development, so the moment is undoubtedly the best in this field. opportunity.
It must be made clear that the AI ​​era is an era in which scientists start their own businesses. Talents are an important factor in supporting artificial intelligence valuation, and valuations will continue to rise in a short period of time. Although there have been some bubbles in the autopilot industry, there is a need for a bubble, which is no different from buying a house. In the AI ​​field, those companies that were established in 2013-2015 and have reached the top talents and transformed into core competitiveness are earned. It is expected that this batch of enterprises will enter the B and C rounds at the end of this year or the first half of next year. While we are sure that we need it, we must also be alert to the bubble in the auto-driving field, look at technology from a business perspective, and explore the path of commercialization.
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