With the rapid development of LED technology, the performance of LED products has rapidly increased, the cost has dropped rapidly, and the market penetration rate has expanded rapidly. As a result, some new changes have appeared in the LED lighting market.
The fierce competition in the domestic LED market has become an inherent phenomenon. Many LED companies have begun to look for profit margins from segmentation areas and technological innovations, and prevent homogenization of low-priced vicious competition from the source.
For the future development direction of the LED industry, how to develop the LED industry has always been a hot issue for LED industry insiders.
In the view of Dr. Zhang Xiaofei, Chairman of Gaogong LED, with the adjustment of policies, the improvement of product technology performance, and the efforts of LED companies to increase R&D and promotion, 2018 will become the demarcation point, and the LED industry chain structure will also take shape.
In 2016, the LED industry has indeed experienced a truly extraordinary year. In particular, the horizontal and vertical deep integration represented by mergers and acquisitions in the current industrial chain is beginning to become the norm, and the integration speed is further accelerated.
From this point of view, as the LED lighting industry gradually matures, the difficulty of corporate financing is gradually increasing, and the attention of the capital market to the LED industry is also rapidly decreasing.
As far as the current situation of the new three-board enterprises is concerned, their financing ability is actually not good. The reason is that the entire capital market does not pay enough attention to small and medium-sized enterprises in the LED industry. Therefore, the next step is to absorb some very good companies, and there is still room for further integration in the future.
In fact, in addition to the new cycle of the LED industry has received much attention, exports are also a point of concern to everyone.
I believe that everyone has noticed that in the process of accelerating global integration, Chinese LED companies have gradually turned their attention to the longer-term and began to realize that if a company wants to grow and develop, it is not enough to rely solely on endogenous power. Need to rely on external forces, internal forces and external forces complement each other, in order to add icing on the cake.
Moreover, as an important manufacturing base for LEDs and the world's largest application market, China has become the key layout market for international LED giants. International companies in developed countries and regions have gradually adopted the midstream and downstream links of labor-intensive industrial chains through mergers and acquisitions and restructuring. Transfer to developing countries and regions such as China and Malaysia to achieve integration of upper, middle and lower reaches under a global unified marketing strategy.
Therefore, Chinese LED companies urgently need to go out, and many companies have turned their focus to the export market, thereby enhancing their core competitiveness. Then, how do domestic LED companies “pick up peaches†and open up overseas markets? These problems still plague many LED companies.
On January 5-6, 2017, the 2016 Gaogong LED Annual Meeting and Golden Globe Awards Ceremony with the theme of “Looking for the Future of LED†will be held in Shenzhen. This annual meeting coincides with the 10th anniversary of high-yield production and research. celebration.
At the closing ceremony of the Mulinsen title on January 6th, Nie Pengxiang, President of China-US LED Passion Testing, Randy Reid of the US Lighting Industry, Yang Wei, General Manager of Philips Lighting OEM Channel, and Bian Di, Vice President of Huacan Optoelectronics Li Guoping, Chairman of Hongli Zhihui, Guan Yong, General Manager of Sunshine Lighting, and Lin Jiliang, Executive General Manager of Mulinsen, and other 7 LED leading companies will give speeches on hot topics such as "LED industry integration trend and export market trend", and the scene Over 500 LED elites share strategies on how to respond to changing challenges.
It is worth mentioning that in addition to the above-mentioned speeches, the company will present brilliant ideas, and LED industry chains such as chips, packaging, equipment, accessories, power supplies and lighting will also be present.
From the speech topics of the top seven companies, "chips, lighting, domestic and foreign markets, new opportunities in the industry" have become the core points. At the same time, these companies are among the best in the LED industry. Based on the experience of the company's own layout and technology accumulation, it can provide the best advice for LED companies.
When it comes to overseas markets, it has to be said that with the increasingly fierce competition in the domestic market, some enterprises that have completed initial accumulation in China and enterprises that have accumulated in the LED industry have begun to turn to overseas markets.
As far as the domestic and international LED markets are concerned, the overseas market is relatively large in volume. Both the population and GDP have great potential for development in overseas markets. At present, the global market is very dependent on China's productivity and manufacturing capabilities, so the Chinese LED industry is about to usher in a new market.
Nie Pengxiang, President of Incentive Testing, will give a speech at this year's annual conference “The Deep Impact of Trump Trade Policy on LED Exports to North Americaâ€; Randy Reid's speech “Trump “Return of American Manufacturing†Revives American Lighting Enterprisesâ€; Mulinsen Executive General Manager Lin Jiliang gave a speech on "China's Globalization and Globalization of China"; Vice President of Huacan Optoelectronics Bian Difei gave a speech on "The New Cycle and New Opportunities of the LED Chip Market"; Li Guoping, Chairman of Hongli Zhihui, delivered a speech "LED Industry Enters" The new "Opportunity Cycle"; General Manager of Sunshine Lighting, Guan Yong, "Teaching the City: What Can We Play Besides General Lighting?"; Yang Wei, General Manager of Philips Lighting OEM Channel, gave a speech on "LED Poetry and Distance";
The above-mentioned enterprises have strong comprehensive strength and have rich experience in manufacturing LED industry:
Since its inception, Mulinsen has always attached great importance to product development and technological innovation. It has achieved a series of technological achievements in LED packaging and application fields, and has the ability to solve a complete set of solutions for LED packaging and application products. The company has undertaken scientific research projects such as the major science and technology special projects of Guangdong Province and the joint projects of production, education and research in Guangdong Province.
Mulinsen has been focusing on the R&D, design and production of LED packaging and application products. It is a supplier of LED packaging and application products in China. The company's current products cover SMD LED, Lamp LED and LED application products (LED lighting and other) three categories, a wide range of products, diverse models, a full range, to meet the different needs of customers for product standardization and personalization.
LED downstream application market is broad, Mulinsen LED packaging products are widely used in home electronics, lighting, landscape lighting, traffic signals, flat panel display and lighting engineering, etc. The company's downstream application customer base is spread across different LED application sub-sectors.
Sunlight Lighting is the first nationally recognized technology center in the domestic lighting industry. It has the first post-doctoral research station in the domestic lighting industry. It has a nationally recognized laboratory and a product testing center. It has comprehensive research and development capabilities in materials research, equipment research and development, and product design. Based on the original Shangyu and Xiamen R&D bases, the company further upgraded Jiangxi and Anhui into R&D bases. At the same time, the newly established Hangzhou R&D Center will continue to invest in the construction of the Shanghai R&D Center, making R&D an important growth driver for the company.
Sunshine Lighting has always attached importance to intellectual property rights and patented technology. The company is the first batch of “National Patent Pilot Enterprises†assessed by the State Intellectual Property Office. It has been authorized to have 346 national patents, of which 63 are authorized invention patents and 128 are domestic utility model patents. He has obtained 2 foreign patents, presided over and participated in the drafting of 38 national standards.
In the field of LED lighting, Sunlight Lighting is one of the earliest companies in the traditional lighting industry. It has achieved technological breakthroughs in many key areas such as thermal, optics, materials, structural design, driver chip development, and intelligent control systems.
With the continuous improvement of LED lighting market demand, LED automotive lighting business scale, LED bracket business scale, LED packaging business scale and other sustainable development, the company's main business has maintained steady growth.
Hongli Zhihui continuously expands the scale of LED brackets and LED packaging capacity and actively arranges LED infrared security, LED ultraviolet and other sub-fields; LED automotive lighting is based on LED automotive lighting modules based on optimizing existing market and customer structure. Actively carry out preparations for entering the domestic automotive lighting market; actively build an LED production base in Nanchang and put it into production smoothly.
Since its establishment, Huacan Optoelectronics has been engaged in R&D, production and sales of LED epitaxial wafers and chips. The main products are full-color LED chips. At present, the company's main business is mainly to produce and sell high-brightness LED chips. LED chips can be widely used in high-end applications such as full-color display, backlight and lighting after being packaged by customers.
At present, Huacan Optoelectronics has vigorously developed the white light lighting market based on the position of the first supplier in the stable display market, focusing on the development of medium power lighting and high voltage products, and rapidly improving the technology of flip chip products. Now it ranks among the top two in the domestic white light lighting market. Supplier status.
Since the establishment of the first joint venture in China in the 1980s, Philips Lighting has been working hard in the Chinese market. In China, Philips Lighting has its own factory, R&D team and project team. In the entire lighting industry, Philips Lighting has no doubts about its investment in products, investment in research and development, and commitment to the Chinese market. .
Philips Lighting's complete portfolio of modules, power and control solutions help customers reduce risk and investment in procurement and R&D, reduce operating costs, and increase revenue and profitability. Globally unified product standards and quality control provide customers with more protection and help China's manufacturing to go global.
Incentive Testing is committed to providing professional and innovative solutions to a wide range of industries, and is determined to become the world's leading professional technology and quality service organization. Since its inception, a complete range of inspection and quality assurance solutions for international trade has been developed.
At present, the survey testing is one of the few testing companies with laboratories in China and the United States, and is ready to enter every business in the US market in the service industry.
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