Every day you watch TV, have you ever thought about this problem: The Chinese market sells 45 million TV sets each year and has a huge stock market of nearly 400 million TV sets. However, let us take a look at how many television products are actually followers of the “Europe, Japan, and South Korea†standard.
Standards are the soul of an industry. It is precisely because of the lack of standard voice power in the domestic color TV industry that the domestic color TV companies eventually exceed 100 million units each year, and the “world factory†that accounts for more than 50% of global production can only become the “bottom floor†of TV brands in Europe, America, Japan, and South Korea. worker".
In the face of this situation, consumers may ask: We have to market now, we must have factories in factories, and we don't lack engineers, R&D forces and capital. Why can't the color TV industry set its own standards? The answer to this question is very simple: the elements that make up the standard lead not only have capital, technical strength, but also opportunities.
Whether it is the CRT TV era, or the later era of flat-panel TVs, plasma TVs and LCD TVs, European, American, Japanese and Korean companies took the lead to seize the "opportunity for industrial technology development." With leading time advantage, the world-renowned companies such as the Father of CRT, the father of Sharp LCD, the king of Samsung LCD, the father of LG OLED TV, were born. The domestic color TV industry is more in the role of chasing.
However, history always favors people who are constantly working hard. Today, the home display industry has developed into a new intersection. Consumer trends centered on the needs of large screens and cinematic experiences are merging with leading companies' leading laser TV technology.
"Laser TV is the fourth generation of color TV technology, and is the only display technology that can provide more than 100 inches of screens economically". The domestic color TV industry has the largest market share, and Hisense, the third largest in the world color TV market, said so.
From the development history of the color TV industry, the increasing trend of display images is very obvious: CRT era is 20-30 inches as the mainstream, plasma TV era is 40-50 inches as the mainstream, the current popular LCD TV market 55 inches and its The above products already account for about 30% of the total sales, and laser television will bring this standard to the era of more than 100 inches. In this regard, the industry believes that at least more than 10% of consumers need such a large TV product. This alone will be a huge business opportunity of 300-500 billion yuan per year in the domestic market.
“Catch the opportunity of “anti-super†given by laser technology, this is a rare opportunity for the local display industry to master the necessary industry discourse standardsâ€. Recently, the high-profile nut technology of S1 three-primary laser television products believes that laser display upgrades the local display industry. The transformation from big to strong has extremely important strategic significance.
It is true that in the laser display, European, American, Japanese and Korean companies have also led the way. For example, Texas Instruments first demonstrated prototypes of laser display products in 2005. However, these "pioneers" have either failed to advance the laser display due to technical maturity problems, or because of funding problems or unfavorable market promotion.
In response, the nut stated that the promotion of a new technology as a market product and standard requires the cooperation of the weather, geography, people, and other conditions.
Taking the S1 product as an example, this is the first product in the world that solves many difficult problems of the product's comprehensive experience: including audio and video effect design, application eco-design, consumer economy, home aesthetics design, etc., breakthroughs in many areas, creating such a real Products that meet market demand.
"Before S1, no company had dared to try combining high-end tricolor laser technology with popular products." At present, the price of the popular version of the nuts S1 of 16,999 yuan is only equivalent to one-tenth, or even one-twentieth, of the average market price of similar products. How does Nut S1 achieve this cost control? On the one hand, because nuts have their own factories, core machine design and production capacity, on the other hand, it is because nuts are rooted in China's huge world factory and have the ecological comparative advantage of the entire industry chain.
“Before S1, no company had ever dared to try to tie the laser display products closely to the content ecology.†S1 caught up with the unprecedented “time of day†of color TV internet. On the one hand, the development of intelligence and information technology has enriched the application experience of the display industry; on the other hand, it is rooted in China, the largest R&D market for global Internet innovation, and the largest consumer market of global Internet entertainment, destined to get out of nuts S1. A different path.
Time of day and location are important, and people are even more indispensable. From a small perspective, nuts have an ideal and courageous team; from an industry perspective, laser display has always been the best in the domestic industry and disdain for the world; from a higher national perspective, an innovation-centered economic growth The new engine is being formed and will lead the full upgrade of China's manufacturing and China's creation: This upgrade itself means surpassing and replacing the relevant industries in Europe, America, Japan, Korea, and other related industries.
“On the standard of laser display, Chinese companies have already stood at the forefront of the world's display industry.†Guangfeng Technology, which has been dedicated to the promotion of laser display technology for many years, said in a word, “We often talk about overtaking, which of course requires overtaking techniques and Strength, but 'curve' is also indispensable - the laser display is such a corner."
“The success of laser display to realize large-scale industrialization and low-cost universalization will not only drive the growth of an oversized entertainment display industry, but will also create a new industry with 100 billion yuan output value and provide hundreds of thousands of jobs for China. Opportunity.†From the semiconductor, metal processing, electromechanical, electronics, acoustics, and optics industries, to software, application systems, and content industries will all benefit from the rise of laser displays.
At present, vigorously developing the first display industry of laser display has become one of the key industries supported by Suzhou, Henan and Hubei. In response, the founder of the nut stated that there are at least three opportunities for domestic companies in the laser display industry:
First of all, laser display can provide a huge space for industrial innovation. Laser display is a brand-new product, and its technological progress and improvement space are very broad. For example, Nut S1 is the first three-primary laser display product in the same market target, representing the highest level in the home large-screen TV market. However, in May there was news that the relevant research of the Chinese Academy of Sciences has initially solved the problem of cooling of the laser display system. This technological advancement will help further improve the final performance and economy of the product.
Second, with the breakthrough of new technologies, domestic companies are expected to adopt the attitude of standard exporters and gain the first-mover advantage of the international large-screen display market. "Although it is a factory in the world, we have been working for a long time." Industry colleagues can not help but have such feelings. The laser display is the opportunity for the migrant workers in the world factory to stand up as the boss. The laser display will drive domestic companies, brands, capital and technology into the international market faster and with higher quality.
Third, the maturity and development of laser displays will bring vast new opportunities to the living room entertainment market. For example, Nuts has taken part in Jiaying TV Theatre Line Holdings Limited. The latter is a company founded by Gehua Wire, with more than a dozen provinces and cities limited network companies. Its main purpose is to introduce cinema films into television and open up the second largest film distribution market outside the traditional cinema line, so that high-quality native content distribution can be achieved, and the profit space for software content will be more open in the future. This is a brand new business in the global market.
Or, laser display is a kaleidoscope of technological innovation, industrial innovation, market innovation, and application innovation. This kaleidoscope has enough charm to become the pride of Chinese companies. On May 30th, the National Science and Technology Innovation Conference, the Academician Assembly of the two academies, and the Ninth National Congress of the China Association for Science and Technology were grandly held in the Great Hall of the People. Xi Jinping delivered an important speech. Li Keqiang, Zhang Dejiang, Yu Zhengsheng, Liu Yunshan and Wang Qishan attended the meeting. This is the first time since 1978 that the “three scientific and technological organizations will uniteâ€, which fully reflects the country’s emphasis on and needs for innovation.
“The big screen, big imagination, and large space†is the “most beautiful†generalization of the laser display industry in the industry. With the laser technology as the starting point, the new round of competition in the global TV market has opened. The only difference is that this time the most forward-looking Chinese are Chinese companies. This will also be doomed, the era of laser display will be a different era from the past.
Standards are the soul of an industry. It is precisely because of the lack of standard voice power in the domestic color TV industry that the domestic color TV companies eventually exceed 100 million units each year, and the “world factory†that accounts for more than 50% of global production can only become the “bottom floor†of TV brands in Europe, America, Japan, and South Korea. worker".
In the face of this situation, consumers may ask: We have to market now, we must have factories in factories, and we don't lack engineers, R&D forces and capital. Why can't the color TV industry set its own standards? The answer to this question is very simple: the elements that make up the standard lead not only have capital, technical strength, but also opportunities.
Whether it is the CRT TV era, or the later era of flat-panel TVs, plasma TVs and LCD TVs, European, American, Japanese and Korean companies took the lead to seize the "opportunity for industrial technology development." With leading time advantage, the world-renowned companies such as the Father of CRT, the father of Sharp LCD, the king of Samsung LCD, the father of LG OLED TV, were born. The domestic color TV industry is more in the role of chasing.
However, history always favors people who are constantly working hard. Today, the home display industry has developed into a new intersection. Consumer trends centered on the needs of large screens and cinematic experiences are merging with leading companies' leading laser TV technology.
"Laser TV is the fourth generation of color TV technology, and is the only display technology that can provide more than 100 inches of screens economically". The domestic color TV industry has the largest market share, and Hisense, the third largest in the world color TV market, said so.
From the development history of the color TV industry, the increasing trend of display images is very obvious: CRT era is 20-30 inches as the mainstream, plasma TV era is 40-50 inches as the mainstream, the current popular LCD TV market 55 inches and its The above products already account for about 30% of the total sales, and laser television will bring this standard to the era of more than 100 inches. In this regard, the industry believes that at least more than 10% of consumers need such a large TV product. This alone will be a huge business opportunity of 300-500 billion yuan per year in the domestic market.
“Catch the opportunity of “anti-super†given by laser technology, this is a rare opportunity for the local display industry to master the necessary industry discourse standardsâ€. Recently, the high-profile nut technology of S1 three-primary laser television products believes that laser display upgrades the local display industry. The transformation from big to strong has extremely important strategic significance.
It is true that in the laser display, European, American, Japanese and Korean companies have also led the way. For example, Texas Instruments first demonstrated prototypes of laser display products in 2005. However, these "pioneers" have either failed to advance the laser display due to technical maturity problems, or because of funding problems or unfavorable market promotion.
In response, the nut stated that the promotion of a new technology as a market product and standard requires the cooperation of the weather, geography, people, and other conditions.
Taking the S1 product as an example, this is the first product in the world that solves many difficult problems of the product's comprehensive experience: including audio and video effect design, application eco-design, consumer economy, home aesthetics design, etc., breakthroughs in many areas, creating such a real Products that meet market demand.
"Before S1, no company had dared to try combining high-end tricolor laser technology with popular products." At present, the price of the popular version of the nuts S1 of 16,999 yuan is only equivalent to one-tenth, or even one-twentieth, of the average market price of similar products. How does Nut S1 achieve this cost control? On the one hand, because nuts have their own factories, core machine design and production capacity, on the other hand, it is because nuts are rooted in China's huge world factory and have the ecological comparative advantage of the entire industry chain.
“Before S1, no company had ever dared to try to tie the laser display products closely to the content ecology.†S1 caught up with the unprecedented “time of day†of color TV internet. On the one hand, the development of intelligence and information technology has enriched the application experience of the display industry; on the other hand, it is rooted in China, the largest R&D market for global Internet innovation, and the largest consumer market of global Internet entertainment, destined to get out of nuts S1. A different path.
Time of day and location are important, and people are even more indispensable. From a small perspective, nuts have an ideal and courageous team; from an industry perspective, laser display has always been the best in the domestic industry and disdain for the world; from a higher national perspective, an innovation-centered economic growth The new engine is being formed and will lead the full upgrade of China's manufacturing and China's creation: This upgrade itself means surpassing and replacing the relevant industries in Europe, America, Japan, Korea, and other related industries.
“On the standard of laser display, Chinese companies have already stood at the forefront of the world's display industry.†Guangfeng Technology, which has been dedicated to the promotion of laser display technology for many years, said in a word, “We often talk about overtaking, which of course requires overtaking techniques and Strength, but 'curve' is also indispensable - the laser display is such a corner."
“The success of laser display to realize large-scale industrialization and low-cost universalization will not only drive the growth of an oversized entertainment display industry, but will also create a new industry with 100 billion yuan output value and provide hundreds of thousands of jobs for China. Opportunity.†From the semiconductor, metal processing, electromechanical, electronics, acoustics, and optics industries, to software, application systems, and content industries will all benefit from the rise of laser displays.
At present, vigorously developing the first display industry of laser display has become one of the key industries supported by Suzhou, Henan and Hubei. In response, the founder of the nut stated that there are at least three opportunities for domestic companies in the laser display industry:
First of all, laser display can provide a huge space for industrial innovation. Laser display is a brand-new product, and its technological progress and improvement space are very broad. For example, Nut S1 is the first three-primary laser display product in the same market target, representing the highest level in the home large-screen TV market. However, in May there was news that the relevant research of the Chinese Academy of Sciences has initially solved the problem of cooling of the laser display system. This technological advancement will help further improve the final performance and economy of the product.
Second, with the breakthrough of new technologies, domestic companies are expected to adopt the attitude of standard exporters and gain the first-mover advantage of the international large-screen display market. "Although it is a factory in the world, we have been working for a long time." Industry colleagues can not help but have such feelings. The laser display is the opportunity for the migrant workers in the world factory to stand up as the boss. The laser display will drive domestic companies, brands, capital and technology into the international market faster and with higher quality.
Third, the maturity and development of laser displays will bring vast new opportunities to the living room entertainment market. For example, Nuts has taken part in Jiaying TV Theatre Line Holdings Limited. The latter is a company founded by Gehua Wire, with more than a dozen provinces and cities limited network companies. Its main purpose is to introduce cinema films into television and open up the second largest film distribution market outside the traditional cinema line, so that high-quality native content distribution can be achieved, and the profit space for software content will be more open in the future. This is a brand new business in the global market.
Or, laser display is a kaleidoscope of technological innovation, industrial innovation, market innovation, and application innovation. This kaleidoscope has enough charm to become the pride of Chinese companies. On May 30th, the National Science and Technology Innovation Conference, the Academician Assembly of the two academies, and the Ninth National Congress of the China Association for Science and Technology were grandly held in the Great Hall of the People. Xi Jinping delivered an important speech. Li Keqiang, Zhang Dejiang, Yu Zhengsheng, Liu Yunshan and Wang Qishan attended the meeting. This is the first time since 1978 that the “three scientific and technological organizations will uniteâ€, which fully reflects the country’s emphasis on and needs for innovation.
“The big screen, big imagination, and large space†is the “most beautiful†generalization of the laser display industry in the industry. With the laser technology as the starting point, the new round of competition in the global TV market has opened. The only difference is that this time the most forward-looking Chinese are Chinese companies. This will also be doomed, the era of laser display will be a different era from the past.
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Wenzhou Korlen Electric Appliances Co., Ltd. , https://www.korlenelectric.com