Rongsheng kitchen and bathroom electrical service branding, drive industry service standards and upgrade

Nowadays, the homogenization of product competition in the kitchen and electric appliance industry, the homogenization of quality competition and the consumer psychology of consumers pursuing higher enjoyment are becoming more and more mature. How will many kitchen and electric appliance enterprises seek new interest growth points? This is also a big problem that many kitchen appliances companies are facing! ! As one of the company executives in the kitchen and bathroom industry said: "The most extensive market in the kitchen appliance industry is in the hearts of consumers." Consumer demand is the market forever. At present, companies want to have a bigger breakthrough, in addition to innovative development of products, while having a service that is satisfactory to consumers is essential.

When observing the investigation of terminal consumption behavior, it is not difficult to find out that consumers are not only paying attention to brand and product functions, but also asking about the after-sales service of products. Moreover, when we researched, we found that many consumers originally planned to buy a famous brand, but chose another brand when they actually bought it. It can be seen that "in fact, when consumers buy kitchen and bathroom appliances, when the quality of kitchen and bathroom products is not much different, they will choose a better service."

Just as the quality of Rongsheng Electric is also good, and it also provides one-year warranty for the whole machine, free on-site installation service, etc. This is very important. “The durability of the range hood is essential, and the service is certainly more cost-effective,” said the consumer on the scene. Most consumers choose to change their brands when they buy, because our service is relatively more satisfying to consumers. According to the guide of Rongsheng Electric.

According to industry insiders, the competition in the kitchen appliance industry is very fierce. The competition among brands has gradually increased from hardware competition to software competition. The well-known brands in the industry have regarded services as a new round of competition. It can be seen that as consumers gradually pay more attention to user value experience and services, the cognitive standards for services have changed: competitive services are not only required to repair good products, solve problems, but more importantly, the whole process can Bringing consumers a wonderful experience and enjoyment.

Rongsheng Electric closely follows the competitive nature of the industry, and builds a service brand that systematically, standardizes, and differentiates the intangible value of services--all-round and sincere service, providing consumers with all-round, extraordinary enjoyment and service experience. With the standard of excellence, we are committed to creating a comprehensive and humanized deep service model. Close to the customer, with heart, concentration, sincerity, to provide customers with a quality, pleasant service experience.

Under the background of China's manufacturing transformation to China, especially the special status of after-sales service and the changes in market and consumer demand, will promote the innovation and re-engineering of Chinese kitchen and electric appliance enterprises in the service industry. During the hot period of development, industry brands need to think calmly and take the initiative to assume the responsibility of formulating industry norms. The branding of Rongsheng Electrical Appliances has promoted the re-upgrading of service standards, which has opened the curtain for the transition from manufacturers to service providers, and has injected positive driving force for the development of the industry.