In 2003, Lianjian Optoelectronics Co., Ltd. was founded in Shenzhen, the main business is to sell LED display; in October 2011, Lianjian Optoelectronics officially listed on the GEM of the Shenzhen Stock Exchange. Today, the company employs nearly 3,000 people and is an integrated communications group that uses digital technology and outdoor advertising as its engine.
Liu Hujun, chairman and general manager of Shenzhen Lianjian Optoelectronics Co., Ltd., he was a worker in Hunan in 1992. Later, he came to Shenzhen with full of blood and his ideals for the future. For only ten years, now he has It is the leader in the LED industry. Next, he also plans to make Lianjian Optoelectronics a media empire. This is not a simple idea. It has been put into practice and initially realized. Today, let's take a look at what Liu Hujun's media empire looks like.
Pioneering and enterprising to create a number of first
In September 1970, Liu Hujun was born in Hunan. After graduating from secondary school, he was assigned to a military enterprise to be a technician. He felt that his development prospects were not good and he resigned. In 1992, 22-year-old Liu Hujun smashed a 400-yuan deposit and went to Shenzhen. He started from an ordinary counterfeit discriminator salesman and sold it for more than 200 yuan. Liu Hujun sold more than one million yuan. In the first year, he earned more than 100,000 yuan.
Liu Hujun began to specialize in LED business in 1998; in 2000, he set up a factory in Shenzhen and began selling LED display screens to the national market; in April 2003, he founded Shenzhen Lianchuang Jianhe Optoelectronic Display Co., Ltd.; in October 2009, he needed a company for listing. It was renamed Shenzhen Lianjian Optoelectronics Co., Ltd.; on October 12, 2011, the company successfully landed on the GEM of Shenzhen Stock Exchange.
Liu Hujun has been pioneering and pioneering since his founding, and has created many firsts, such as: the world's first and mass production of three-in-one full-color technology LED display; the industry's first monthly production capacity of 5,000 square meters; built The industry's first fully automatic rapid assembly line has become the shortest and fastest manufacturer in China; China's production automation is the first; Asia's output is the first; LED full-color screen annual sales area is the first; Egypt's new Giza LED full-color screen project It was rated as the first of the "seven wonders" of the LED industry. In 2008, Liu Hujun and his R&D team pushed the development of LED display to another historic and important turning point. It was the first in the industry to launch a new generation of high-end energy-saving LED display, which is 50% more energy efficient than traditional LED display. Above, the LED revolution shows the green revolutionary wave of “energy saving and environmental protection†in the industry.
Make public video perfect
2011 is a year of rapid development of Lianjian Optoelectronics. Lianjian Optoelectronics (Huizhou) Science and Technology Park was officially put into operation. The annual planned output value is 2 billion yuan, and the annual output of LED display screen is 200,000 square meters. The company's production capacity has leapt to the world. Three, Liu Hujun was named "2011 Guangdong LED industry leader" and so on. Liu Hujun believes that "the company has never been positioned as the most profitable display company, and has always wanted to become the world's largest LED display company, so the company's vision is to 'make public video more perfect'".
In 2012, the overall economic environment at home and abroad was not good, and the LED display industry gradually entered the integration period. Under the leadership of Liu Hujun, Lianjian Optoelectronics actively improved the sales network services in domestic and overseas markets, actively explored overseas markets, and earned foreign exchange in the LED industry. Ranked 8th, ranking 171 in the city's export, and won the recognition of customers at home and abroad by continuously improving product quality and service; increasing investment in research and development, exploring new products, and technological innovation; strengthening brand promotion and establishing “building†Big screen, find joint construction industry reputation; effectively organize the implementation of fundraising projects, cooperate with the company's production line expansion and expand to the downstream LED culture media, set up Linkage Culture (Beijing) Co., Ltd., and strive to build a national urban landmark outdoor LED advertising network Strengthen the construction of core teams and establish a scientific talent management mechanism and a distinctive corporate culture.
The digital media empire is beginning to take shape
In 2013, Lianjian Optoelectronics spent 860 million yuan to acquire time-sharing media, completed the company's original LED manufacturing and advertising operations, and shifted the company's main business structure from LED manufacturing to LED manufacturing. The outdoor media operations are equally important, so that the industrial structure extends from the secondary industry to the tertiary industry. Liu Hujun said that this is a cross-border acquisition, but it is an extension of the industry. “The main customer of LED display is the advertiser. Lianjian Optoelectronics and Timeshare Media have the same market group and consumer group. This cooperation can achieve complementary advantages and produce better synergy.†Liu Hujun has a “thousand screen†"The plan is to build an advertising network with 1000 screens in China.
In 2014, Lianjian Optoelectronics acquired Shanghai Youtuo Public Relations Consultant Co., Ltd. and Shenzhen Easystar Electronics Co., Ltd. to further consolidate the LED homepage and enter the cultural media sector.
In 2015, Lianjian Optoelectronics spent about 2 billion yuan to acquire Shenzhen Lima, Litang Marketing, Huahan Culture, and Ocean Media. It has been approved by the CSRC...
In recent years, Lianjian Optoelectronics has cooperated with downstream media on the basis of its original main business, and has actively expanded its vertical advertising media industry. In order to become a “digital outdoor media groupâ€, the company will be an LED manufacturing enterprise. Through the merger and acquisition behavior of the media advertising industry to the goal of the digital media empire.
Liu Hujun has a unique keen sense of new things and new thinking. It is always a step ahead. He said: "I hope that the future development of Lianguang Optoelectronics will be able to have its own core hardware products, as well as its own innovative software technology. A new business model of innovation."
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