What Internet TV has brought us, the first thing that we think of may be that there is no advertising, resources are abundant, and it is not limited to traditional TV stations. The form of programs has become more diverse. More and more network-made dramas and network dramas have been created. Internet TV has brought a disruptive revolution to the traditional TV industry. The biggest change is that Smart TV extends the free Internet to the television industry. Where there is freedom, there will be miracles. Man seems to find a way out in this fresh soil.
What kind of predicament does the traditional country face?
Once upon a time, in my impression, Guo Man was not synonymous with mental retardation. As one of the countries I most deeply impressed with after the 90's, I have returned to China, the Blue Tigers and Big Face Cats, the Black Cat Sheriff, and the Three Kingdoms. Romance and Duck Detective, what I was most looking forward to when I was a kid was to watch these favorite cartoons every night at 5:30 in the evening. “Dew Detective†was almost a horror movie for my childhood, but it still didn’t affect me. Love for him.
Later I contacted the animations such as Digimon, Gyro Warrior, and Pokemon. At that time, I didn't know what the day was like and what the country was like. As long as it was a good-looking animation, I liked it. I like Guoman's simple fantasy. , Also like the full of passion, day and night, for children is fun is the most eternal topic of animation.
I am very grateful that I was born in that era. In the 90s, Sino-Japanese relations were still in a honeymoon period. The cultural exchanges between the two countries have become increasingly frequent. A lot of people have been introduced into the country. The day has not been banned by television stations. It is encouraging the domestic animation industry to study in Japan and hopes to make animation a complete industrial chain. In those years, a lot of excellent Guo Man was born. The “Black Cat Sheriff†and “The Gourd Brothers†are the pinnacle of Guo Man. .
As I gradually grew up, I did not lose my passion for animation, but I was more concerned about the day and night. With the growing age, the domestic animation for children was no longer suitable for me, “Inuyasha†and “Narutoâ€. "Magic Legends" has become my main theme. Only a handful of domestic pieces such as "Qing Shi Mingyue" are worth a look. When I accidentally turned on the television once, I discovered that most TV channels were actually called "Xia Yang Yang". "Homemade animation brush screen, carefully looked at a few episodes and found that there are indeed some laughter, each episode of the end of the set of copies of the "Pokemon" inside the model - Musashi and Kojiro saying "I will be back."
Although the whole movie "Happy and Big Big Wolf" has no educational significance and content is empty, it is still funny and there are still some merits. If you want to score points, it is still a barely acceptable work. However, such a work that is barely passable has actually screened the children's theatres of major TV stations in the next few years. Hasn't the television station been able to match an animation that can compete with it?
Lack of content, lack of genres, and lack of innovation are the problems facing the entire industry.
There is no general leader in the middle of Guizhou
The raging fire of "Happy and Big Big Wolf" made me not see how hot the domestic animation industry was. It was this land that was so barren to this point that an animation that barely passed the grid line became the iconic work that led Guo Man. It is true that the old saying goes: “There is no general Liao in Pizhong as a pioneer,†“Doraemon,†“Beastmaster,†I have seen a random animation that can kill it a few streets, without asking anyone. With emotion, the children are really miserable. TV is better than we are, but the content is really daunting. In the long term, this kind of low-level animation will actually lower people's IQ. The most outrageous fact is that the television station once broadcast a 3D anime "Lee Feng's Story," which is said to cost 10 million yuan. I don't want to tell the story and picture quality. Everyone owns Baidu. There are also live-action cartoons like "Bala La Small Magic Fairy," which made me feel that these years of national advancing are not progressing, but are driving backwards!
Why is Guo Man falling down here?
The once-in-a-lifetime ink-and-wash animation “Ode to Find Mommy†was a world-class award, and “Havoc†is a masterpiece of the Chinese animation industry. It also includes “The Story of Avanti†and “The Gourd Babyâ€. Excellent animation works are known for a long time. Chinese animation is not short of people. Why dozens of years have passed and the industry has not advanced backwards. This year, there is not even a country that has drawn a hand.
The traditional television industry is a desert with no vitality
1. There is no rating system. No matter children's animation, juvenile animation, or adult animation, the classification system of domestic animation is blank. This has not changed since several decades have passed. “Animation is for childrenâ€, not only is our Mom and Dad, the entire reviewing department thinks so. Animation is not graded, divided by age, many excellent works are banned by "bloody, violence" and other reasons, when the red-hot "Red Cat Blue Rabbit" series of animation is so banned.
2. The morbid mode of operation. In fact, the main responsibility is still on the censorship system. The profit model of traditional animation production companies mainly comes from government subsidies. For each episode of animation, how much money the television station gives to the production company, these animations are because The review on television is more rigorous. It must be viewed in a positive manner and conforms to the socialist core values. This is equivalent to making an essay composition for an animation company. Please draw an animated cartoon around xxxx as long as it can be broadcast on television through an audit. They can make money. As for how works are not important, producers and spectators have no choice. It is a miracle to draw good animations under such circumstances. The animated cartoons that our animation company draws are more for the review department.
3. In the obstructed animation market, the domestic animation market is almost completely closed. Outstanding works are blocked outside the door. Domestically fabricated animations are naturally also inaccessible. The entire animation industry is actually under the protection of policies. Only by letting a large number of excellent animations from foreign countries flood into the country, the domestic animation industry will fall apart in a matter of decades. The domestic animation industry is the “new clothes of the emperor.†Everyone knows that it has already rotted into the bones, but it has not. People dare to expose him.
The development of domestic animation is not a technological gap
Why can't the domestic animation industry fail to develop? Is it technically impossible and the level is not enough? Neither is it. There are a large number of animation enthusiasts after 80 and 90 in the country. They have animated dreams when they were children. When they really graduate from animation, they It is found that the domestic animation industry is actually a ruin. There are few companies that can make animations. Everyone knows that making animations does not make money, and it is very difficult to make animations even if they are not broadcast on TV stations. Many painters with dreams can only devote themselves to the online game market. You would have thought that you could become an animator in the future. As a result, you became an original painter. Every day you painted a variety of money-based online game original paintings that you are very disgusted with. The true portrayal of many painters. Some of the young people with ideals and ambitions will either join the overseas animation market or join an animation outsourcing company that will be responsible for the animation companies in Europe, America and Japan. The reality is so cruel. It is a very difficult thing to be able to do something you like to feed yourself.
Do you have tomorrow in the domestic animation industry?
Some people may ask, "Does the domestic animation market still have tomorrow?" Hope always exists. As long as you are willing to do it, God will open a window to force when you close a door. The Internet is God's opening to Chinese animation. Window.
Internet brings free soil to domestic animation market
In the era of the Internet, the influence of traditional TV media is gradually declining. Nowadays, more and more animation companies have found their lives on the Internet. Take Qin Shi Ming Yue as an example. This animation was originally on television. The broadcast, but only broadcast a few episodes was removed, and later "Qin Shi Mingyue" in the form of a network to win a large number of loyal fans, by selling the surrounding, do the same name game, sell ads, this in recent years The only remaining animation in China survived. Qin Shi Ming Yue not only survived but also made a big movie, "The Dragon's Twilight of Qin Shi Mingyue." The Internet is a good place. As long as your work is good enough, you can be recognized here. The internet is a very fair place.
After that, animations such as “One Hundred Years of Joke†introduced by Tencent Animation have achieved great success on the road to commercial speech. Nowadays, the domestic Internet animation market presents a thriving scene. Beijing Nossen Technology Co., Ltd.’s The “Painting the Lake†series is also highly popular on the Internet. More and more companies are starting to pay attention to Guo Man. More adult-oriented animation works have come into being. Novels — Manga — Animation — Surrounding industries (games) , hands to do) This industry has gradually formed in China, these animation companies value the 80,90 after the first batch of animation enthusiasts, their spending power can not be overlooked.
In addition to going further and further along the road of independent development, Guo Man has also cooperated with Japanese animation companies. The animation of Sino-Japanese cooperation, such as "Bee Bee" and "There was a Sword Mountain in the past," has become more and more promising, not domestic. The screenwriter can't work. After animating Chinese comics in the hands of a Japanese animation company, it can also achieve good results. Coupled with a Japanese professional voice-sensing team, we instantly feel that the Chinese animation industry is still promising.
Domestically-made excellent animation may also return to the TV screen
With the rise of smart TVs, barriers between the Internet and TVs have been opened up, TVs have gradually fled the shackles of traditional TV stations, and smart TVs have made the TV environment more free. Today, smart TVs can be easily installed by installing sofa butlers. It is not the first choice to get the resources that you want. Watching TV broadcasts is not the first choice. More people will have the purpose of selecting videos that they love to watch. Such as "The Moon in Qin Times," "Painting the Rivers," and "The Nanocore." Animations can be viewed not only on a computer but also on a television. These animations can be easily found through the movie search function of a sofa housekeeper. With the popularity of smart TVs, the audience of these animations will become more and more popular. - Internet - Smart TV this series of circuitous, domestic excellent animation back to the TV screen.
In this still relatively free soil, Guo Man can go as far as he can, and he hopes that China will speed up its development and take a long-term view. Even if the sunshine is still bright, the sky is still free. Let's take this opportunity to fly!
What kind of predicament does the traditional country face?
Once upon a time, in my impression, Guo Man was not synonymous with mental retardation. As one of the countries I most deeply impressed with after the 90's, I have returned to China, the Blue Tigers and Big Face Cats, the Black Cat Sheriff, and the Three Kingdoms. Romance and Duck Detective, what I was most looking forward to when I was a kid was to watch these favorite cartoons every night at 5:30 in the evening. “Dew Detective†was almost a horror movie for my childhood, but it still didn’t affect me. Love for him.
Later I contacted the animations such as Digimon, Gyro Warrior, and Pokemon. At that time, I didn't know what the day was like and what the country was like. As long as it was a good-looking animation, I liked it. I like Guoman's simple fantasy. , Also like the full of passion, day and night, for children is fun is the most eternal topic of animation.
I am very grateful that I was born in that era. In the 90s, Sino-Japanese relations were still in a honeymoon period. The cultural exchanges between the two countries have become increasingly frequent. A lot of people have been introduced into the country. The day has not been banned by television stations. It is encouraging the domestic animation industry to study in Japan and hopes to make animation a complete industrial chain. In those years, a lot of excellent Guo Man was born. The “Black Cat Sheriff†and “The Gourd Brothers†are the pinnacle of Guo Man. .
As I gradually grew up, I did not lose my passion for animation, but I was more concerned about the day and night. With the growing age, the domestic animation for children was no longer suitable for me, “Inuyasha†and “Narutoâ€. "Magic Legends" has become my main theme. Only a handful of domestic pieces such as "Qing Shi Mingyue" are worth a look. When I accidentally turned on the television once, I discovered that most TV channels were actually called "Xia Yang Yang". "Homemade animation brush screen, carefully looked at a few episodes and found that there are indeed some laughter, each episode of the end of the set of copies of the "Pokemon" inside the model - Musashi and Kojiro saying "I will be back."
Although the whole movie "Happy and Big Big Wolf" has no educational significance and content is empty, it is still funny and there are still some merits. If you want to score points, it is still a barely acceptable work. However, such a work that is barely passable has actually screened the children's theatres of major TV stations in the next few years. Hasn't the television station been able to match an animation that can compete with it?
Lack of content, lack of genres, and lack of innovation are the problems facing the entire industry.
There is no general leader in the middle of Guizhou
The raging fire of "Happy and Big Big Wolf" made me not see how hot the domestic animation industry was. It was this land that was so barren to this point that an animation that barely passed the grid line became the iconic work that led Guo Man. It is true that the old saying goes: “There is no general Liao in Pizhong as a pioneer,†“Doraemon,†“Beastmaster,†I have seen a random animation that can kill it a few streets, without asking anyone. With emotion, the children are really miserable. TV is better than we are, but the content is really daunting. In the long term, this kind of low-level animation will actually lower people's IQ. The most outrageous fact is that the television station once broadcast a 3D anime "Lee Feng's Story," which is said to cost 10 million yuan. I don't want to tell the story and picture quality. Everyone owns Baidu. There are also live-action cartoons like "Bala La Small Magic Fairy," which made me feel that these years of national advancing are not progressing, but are driving backwards!
Why is Guo Man falling down here?
The once-in-a-lifetime ink-and-wash animation “Ode to Find Mommy†was a world-class award, and “Havoc†is a masterpiece of the Chinese animation industry. It also includes “The Story of Avanti†and “The Gourd Babyâ€. Excellent animation works are known for a long time. Chinese animation is not short of people. Why dozens of years have passed and the industry has not advanced backwards. This year, there is not even a country that has drawn a hand.
The traditional television industry is a desert with no vitality
1. There is no rating system. No matter children's animation, juvenile animation, or adult animation, the classification system of domestic animation is blank. This has not changed since several decades have passed. “Animation is for childrenâ€, not only is our Mom and Dad, the entire reviewing department thinks so. Animation is not graded, divided by age, many excellent works are banned by "bloody, violence" and other reasons, when the red-hot "Red Cat Blue Rabbit" series of animation is so banned.
2. The morbid mode of operation. In fact, the main responsibility is still on the censorship system. The profit model of traditional animation production companies mainly comes from government subsidies. For each episode of animation, how much money the television station gives to the production company, these animations are because The review on television is more rigorous. It must be viewed in a positive manner and conforms to the socialist core values. This is equivalent to making an essay composition for an animation company. Please draw an animated cartoon around xxxx as long as it can be broadcast on television through an audit. They can make money. As for how works are not important, producers and spectators have no choice. It is a miracle to draw good animations under such circumstances. The animated cartoons that our animation company draws are more for the review department.
3. In the obstructed animation market, the domestic animation market is almost completely closed. Outstanding works are blocked outside the door. Domestically fabricated animations are naturally also inaccessible. The entire animation industry is actually under the protection of policies. Only by letting a large number of excellent animations from foreign countries flood into the country, the domestic animation industry will fall apart in a matter of decades. The domestic animation industry is the “new clothes of the emperor.†Everyone knows that it has already rotted into the bones, but it has not. People dare to expose him.
The development of domestic animation is not a technological gap
Why can't the domestic animation industry fail to develop? Is it technically impossible and the level is not enough? Neither is it. There are a large number of animation enthusiasts after 80 and 90 in the country. They have animated dreams when they were children. When they really graduate from animation, they It is found that the domestic animation industry is actually a ruin. There are few companies that can make animations. Everyone knows that making animations does not make money, and it is very difficult to make animations even if they are not broadcast on TV stations. Many painters with dreams can only devote themselves to the online game market. You would have thought that you could become an animator in the future. As a result, you became an original painter. Every day you painted a variety of money-based online game original paintings that you are very disgusted with. The true portrayal of many painters. Some of the young people with ideals and ambitions will either join the overseas animation market or join an animation outsourcing company that will be responsible for the animation companies in Europe, America and Japan. The reality is so cruel. It is a very difficult thing to be able to do something you like to feed yourself.
Do you have tomorrow in the domestic animation industry?
Some people may ask, "Does the domestic animation market still have tomorrow?" Hope always exists. As long as you are willing to do it, God will open a window to force when you close a door. The Internet is God's opening to Chinese animation. Window.
Internet brings free soil to domestic animation market
In the era of the Internet, the influence of traditional TV media is gradually declining. Nowadays, more and more animation companies have found their lives on the Internet. Take Qin Shi Ming Yue as an example. This animation was originally on television. The broadcast, but only broadcast a few episodes was removed, and later "Qin Shi Mingyue" in the form of a network to win a large number of loyal fans, by selling the surrounding, do the same name game, sell ads, this in recent years The only remaining animation in China survived. Qin Shi Ming Yue not only survived but also made a big movie, "The Dragon's Twilight of Qin Shi Mingyue." The Internet is a good place. As long as your work is good enough, you can be recognized here. The internet is a very fair place.
After that, animations such as “One Hundred Years of Joke†introduced by Tencent Animation have achieved great success on the road to commercial speech. Nowadays, the domestic Internet animation market presents a thriving scene. Beijing Nossen Technology Co., Ltd.’s The “Painting the Lake†series is also highly popular on the Internet. More and more companies are starting to pay attention to Guo Man. More adult-oriented animation works have come into being. Novels — Manga — Animation — Surrounding industries (games) , hands to do) This industry has gradually formed in China, these animation companies value the 80,90 after the first batch of animation enthusiasts, their spending power can not be overlooked.
In addition to going further and further along the road of independent development, Guo Man has also cooperated with Japanese animation companies. The animation of Sino-Japanese cooperation, such as "Bee Bee" and "There was a Sword Mountain in the past," has become more and more promising, not domestic. The screenwriter can't work. After animating Chinese comics in the hands of a Japanese animation company, it can also achieve good results. Coupled with a Japanese professional voice-sensing team, we instantly feel that the Chinese animation industry is still promising.
Domestically-made excellent animation may also return to the TV screen
With the rise of smart TVs, barriers between the Internet and TVs have been opened up, TVs have gradually fled the shackles of traditional TV stations, and smart TVs have made the TV environment more free. Today, smart TVs can be easily installed by installing sofa butlers. It is not the first choice to get the resources that you want. Watching TV broadcasts is not the first choice. More people will have the purpose of selecting videos that they love to watch. Such as "The Moon in Qin Times," "Painting the Rivers," and "The Nanocore." Animations can be viewed not only on a computer but also on a television. These animations can be easily found through the movie search function of a sofa housekeeper. With the popularity of smart TVs, the audience of these animations will become more and more popular. - Internet - Smart TV this series of circuitous, domestic excellent animation back to the TV screen.
In this still relatively free soil, Guo Man can go as far as he can, and he hopes that China will speed up its development and take a long-term view. Even if the sunshine is still bright, the sky is still free. Let's take this opportunity to fly!
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