[ Photo/Reporter Zhou Jianhua ] " Now many dealers in the Chengdu market want to try LED stores, but not a single brand monopoly. After all, the product line is rich and the price level needs multiple brands to 'fill'." Chengdu Jinfu A dealer who has settled a distribution channel for many years in the lighting city said. To choose more excellent LED products and good brands, many Chengdu dealers need well-known third-party organizations to recommend.
On the afternoon of May 24th, Gaogong LED hosted the “2013 China LED Good Products Roving Exhibition and Merchants Conference†hosted by Gaogong LED's “Lighting Channelâ€. Chengdu Station ended successfully. The conference attracted more than 70 dealers and some design projects. The person in charge of the organization came to communicate with 8 domestic famous LED lighting brand companies.
According to the reporter's visit observation, compared with the first two stations of Nanning and Kunming, the Chengdu LED market is a bit "alternative":
1. The professional store has a huge volume, including brilliant lighting, Quanli•Luanghuanggang, Jinfu Lighting City, Bayi Lighting City, and Edenburg International Lighting City. The Jinfu Lighting City has concentrated more than 700. Home dealer
2, the penetration of LED is mostly a display board, an exhibition area, there are very few stores, even if it is marked as a factory outlet store, there are other brands of panels and booths;
3. Emerging lighting stores have refined the lighting fixtures and set up LED zones, and most of them are dominated by commercial real estate, forming a combination of industry and industry.
4. From the market share of products, the proportion of LEDs such as NVC, Philips, Otto, and Sanxiong Aurora is not large, but with the maturity of the entire market and the advancement of technology, the sales of various brands. It will also increase steadily.
5. From the perspective of the development of the city itself in Chengdu, Chengdu is now undergoing extensive renovation, including “Northern Reformâ€, road reconstruction, and market migration. The municipal government is vigorously promoting energy conservation and environmental protection, and has played a certain role in promoting the development of LED.
Lin Jili, deputy general manager of Mulinsen Lighting, can take a step ahead in scale system operation
From a product perspective, the rapid penetration of LED application lighting channels is undoubtedly the most competitive trend. The future LED Light source brand competition is to actively comply with the cost-effective consumption direction, adhere to the research and development of energy-saving, environmental protection, healthy fluorescent lighting products, that is, to operate high-quality energy-saving brands. However, I believe that the future competition of light source enterprises is not only the competition of brands, but also the competition of enterprise quality and the competition of corporate "cultural power". Whether the company has its own unique advanced culture can be one step ahead. This is related to whether the company can continue to develop healthily, and it is also related to whether the company can maintain its youthful vitality.
If enterprises want to keep up with the development of the LED era, they must create their own unique and unique business philosophy. To put it simply, it is to improve the overall scale of the product line and to form a brand of visibility and reputation. In the current LED lighting industry, the homogenization of products is serious, and it is difficult for brands to create competitive advantages in terms of products, prices and channels. The efficient operation concept of LED system provides a solution for brand establishment. .
Lan Wei, general manager of Laiwei Optoelectronics, is a cost-effective way to make the mass brand
Noble is not necessarily expensive, Laiwei Optoelectronics has been committed to accelerating the process of European LED consumption concept Europeanization, set up a professional R & D and design center, develop talents and technological advantages, and constantly innovate while absorbing foreign advanced consumption concepts. Our LED products continue the elegant and exquisite mainstream style in the industry, while taking into account the simple style that fashion lovers love.
Laiwei Optoelectronics will adhere to the popularization of LED products. The popularization path of Laiwei Optoelectronics is an extension of the premise of maintaining the original brand positioning. This kind of popularization is different from the traditional low price and low quality. It is to provide consumers with brand value, practical and cost-effective products. Grasping the psychology of dealers and consumers, selectively extending the product line downwards is a means for the brand to achieve mass, and it also brings greater business opportunities for enterprises.
Zhang Hu, the deputy general manager of the company's lighting sales, has to meet five functions.
At present, the premise of LED lamps is energy saving, and I believe that LED brands should also be reflected in whether enterprises can have the right to speak in the light environment design. Taking office lighting as an example, the concept and viewpoint of office lighting is no longer just in terms of lighting and power saving. It is also reflected in the five functions of office lighting: ambient lighting, work lighting, decoration. Lighting, accent lighting and green lighting. And now there is no light source illumination that can perform these five functions simultaneously in a specific space.
Therefore, in order to gain the right to speak in the field of light source design and experience, companies must clearly understand the specific functions of the current mainstream LED panel lights, even if the company is only good at one of the light sources or lamps. Only in this way can they be better combined to create a comfortable light environment.
Yogyle Lighting Marketing Director Han Yizhen jumped out of the homogenization circle
Homogenization is currently the biggest challenge for LED lighting channel vendors. The theoretical life of LED Lamp beads is over 100,000 hours, and the cost performance is excellent. However, in order to blindly pursue cheap, the quality of the product declines and the service life decreases sharply. The business steals the concept, the light attenuation is hidden, and the replacement is as long as it is qualified. Short-lived LED lighting creates a new generation of e-waste. The credibility of LED lights is greatly threatened. A large number of "you have me" homogenization products make dealers' profit margins more and more limited. Therefore, Uglia has introduced the industry's unique liquid-cooled LED luminaires.
It boldly tried to abandon the traditional thinking of heat dissipation and air cooling of aluminum fins, using the patented liquid cooling technology of insulation, flame retardant, non-toxic, non-corrosive, safe and environmentally friendly, so that the LED light-emitting chip and the driving circuit were all immersed in the liquid, which solved the influence of the LED. The most important heat dissipation problem of life. Due to the principle of subverting the traditional cooling technology, it brings multiple advantages such as small size, long life, excellent optical index and strong environmental suitability. The most important thing is to jump out of the homogenization of the strange circle, forming a unique value advantage.
Xiao Zhiyong, Deputy Director of BYD Lighting Sales, has fostered a long-term growth and mutual growth
Policy is the key to whether manufacturers can go far. BYD LED lighting is launched as the second brand of BYD Group. In terms of business strategy, we hope to reach a consensus with agents, cultivate long-term and explore the market. Break the pattern of manufacturers around the agency, and mutual benefit growth with agents, to achieve genuine cooperation in the righteous, to achieve a win-win situation in the market. First of all, BYD Lighting is very concerned about the flat development of regional agents, such as peer-to-peer management at the city level. Maximize the authority to the dealer. Followed by the basic requirements of agent qualification.
a. Understand and agree with BYD's business philosophy and sales model.
b. Must have independent legal personality or legal business credentials.
c. Lighting experience is preferred.
d. The company is in good operating condition and has a good business reputation.
Xinli Light Source Project Manager Xie Fang's competitiveness stems from the integration of industrial resources
In general, the core competitiveness of LED companies in terms of channels is a comprehensive and systematic concept, such as strategic control of brand positioning, management system, product professional, team building, R&D design, and internationalization. Although there are many things involved, I think the most important point of the core competitiveness of listed companies in the industry is whether the company can integrate and optimize resources and occupy the market commanding heights. It is manifested in whether it can reasonably extend the industrial chain and carry out upstream and downstream strategic integration. There has never been a listed company that relies on a single product and a single model to “master oneâ€. Even established companies are no exception. Therefore, in the near future, whether we are fully entering the LED or participating in the channel research, all of them reflect the efforts to optimize the product chain and terminal demand resources, making it the core competitiveness of the enterprise.
Lianchuang Optoelectronics Lighting Division Marketing Director Yi Naizhi LED light source enterprises must seize the commanding heights
Now, no matter from the LED electric light source industry base, the proportion of products in major exhibitions, or the extension of the strength enterprise product line, LED is undoubtedly the most dazzling star in the field of energy-saving light sources. According to experts' predictions, the future development trend is that LED light sources will be used whenever there is a light application. I also agree with this point of view. The current use of energy-saving lamps is considered to be “saving electricity and not saving moneyâ€, and the introduction of LED lighting products has truly achieved energy-saving standards, and “saving electricity and saving moneyâ€.
I believe that LED light source enterprises must seize the commanding heights in application research and development. For example, our LED products of Lianchuang Optoelectronics have set up an LED technology research institute with advanced appearance structure design, outstanding heat dissipation technology, scientific light distribution technology, and advanced technology. Chip technology, self-designed constant current power supply, superior cost performance and other advantages.
Director of the High-tech LED Industry Research Institute "LED Lighting Channel" Editor-in-Chief Zhang Xiaofei Channel Revolution and Liberation
In the LED industry, both the middle and lower reaches are growing. The indoor lighting growth in the application field is the fastest, and the price decline is also the largest. From the perspective of investment trends and patterns, the revolution and liberation of the application channel is the most popular, and of course the competition is the most intense. Therefore, in terms of applications and channels, neither manufacturers nor merchants have time to wait.
Since last year, traditional enterprises, export enterprises, multinational corporations, state-owned enterprises and other multi-level enterprises have carried out large-scale channel construction. It can be seen that there will be major changes in the interests and brand structure. For example, the advance of the price war may make the lighting industry polarize and the lighting spring will come early.
It is expected that the penetration rate of LEDs will reach or exceed 50% in 2015, and the shake of confidence is on this critical line. If the dealer still does not pay full attention to being eliminated, it is likely to be a matter of time.
On the afternoon of May 24th, Gaogong LED hosted the “2013 China LED Good Products Roving Exhibition and Merchants Conference†hosted by Gaogong LED's “Lighting Channelâ€. Chengdu Station ended successfully. The conference attracted more than 70 dealers and some design projects. The person in charge of the organization came to communicate with 8 domestic famous LED lighting brand companies.
(meeting venue)
(meeting venue) 
(Vendor deep communication)
(Photo of the manufacturer's representative)
According to the reporter's visit observation, compared with the first two stations of Nanning and Kunming, the Chengdu LED market is a bit "alternative":
1. The professional store has a huge volume, including brilliant lighting, Quanli•Luanghuanggang, Jinfu Lighting City, Bayi Lighting City, and Edenburg International Lighting City. The Jinfu Lighting City has concentrated more than 700. Home dealer
2, the penetration of LED is mostly a display board, an exhibition area, there are very few stores, even if it is marked as a factory outlet store, there are other brands of panels and booths;
3. Emerging lighting stores have refined the lighting fixtures and set up LED zones, and most of them are dominated by commercial real estate, forming a combination of industry and industry.
4. From the market share of products, the proportion of LEDs such as NVC, Philips, Otto, and Sanxiong Aurora is not large, but with the maturity of the entire market and the advancement of technology, the sales of various brands. It will also increase steadily.
5. From the perspective of the development of the city itself in Chengdu, Chengdu is now undergoing extensive renovation, including “Northern Reformâ€, road reconstruction, and market migration. The municipal government is vigorously promoting energy conservation and environmental protection, and has played a certain role in promoting the development of LED.
Lin Jili, deputy general manager of Mulinsen Lighting, can take a step ahead in scale system operation
From a product perspective, the rapid penetration of LED application lighting channels is undoubtedly the most competitive trend. The future LED Light source brand competition is to actively comply with the cost-effective consumption direction, adhere to the research and development of energy-saving, environmental protection, healthy fluorescent lighting products, that is, to operate high-quality energy-saving brands. However, I believe that the future competition of light source enterprises is not only the competition of brands, but also the competition of enterprise quality and the competition of corporate "cultural power". Whether the company has its own unique advanced culture can be one step ahead. This is related to whether the company can continue to develop healthily, and it is also related to whether the company can maintain its youthful vitality.
If enterprises want to keep up with the development of the LED era, they must create their own unique and unique business philosophy. To put it simply, it is to improve the overall scale of the product line and to form a brand of visibility and reputation. In the current LED lighting industry, the homogenization of products is serious, and it is difficult for brands to create competitive advantages in terms of products, prices and channels. The efficient operation concept of LED system provides a solution for brand establishment. .
Lan Wei, general manager of Laiwei Optoelectronics, is a cost-effective way to make the mass brand
Noble is not necessarily expensive, Laiwei Optoelectronics has been committed to accelerating the process of European LED consumption concept Europeanization, set up a professional R & D and design center, develop talents and technological advantages, and constantly innovate while absorbing foreign advanced consumption concepts. Our LED products continue the elegant and exquisite mainstream style in the industry, while taking into account the simple style that fashion lovers love.
Laiwei Optoelectronics will adhere to the popularization of LED products. The popularization path of Laiwei Optoelectronics is an extension of the premise of maintaining the original brand positioning. This kind of popularization is different from the traditional low price and low quality. It is to provide consumers with brand value, practical and cost-effective products. Grasping the psychology of dealers and consumers, selectively extending the product line downwards is a means for the brand to achieve mass, and it also brings greater business opportunities for enterprises.
Zhang Hu, the deputy general manager of the company's lighting sales, has to meet five functions.
At present, the premise of LED lamps is energy saving, and I believe that LED brands should also be reflected in whether enterprises can have the right to speak in the light environment design. Taking office lighting as an example, the concept and viewpoint of office lighting is no longer just in terms of lighting and power saving. It is also reflected in the five functions of office lighting: ambient lighting, work lighting, decoration. Lighting, accent lighting and green lighting. And now there is no light source illumination that can perform these five functions simultaneously in a specific space.
Therefore, in order to gain the right to speak in the field of light source design and experience, companies must clearly understand the specific functions of the current mainstream LED panel lights, even if the company is only good at one of the light sources or lamps. Only in this way can they be better combined to create a comfortable light environment.
Yogyle Lighting Marketing Director Han Yizhen jumped out of the homogenization circle
Homogenization is currently the biggest challenge for LED lighting channel vendors. The theoretical life of LED Lamp beads is over 100,000 hours, and the cost performance is excellent. However, in order to blindly pursue cheap, the quality of the product declines and the service life decreases sharply. The business steals the concept, the light attenuation is hidden, and the replacement is as long as it is qualified. Short-lived LED lighting creates a new generation of e-waste. The credibility of LED lights is greatly threatened. A large number of "you have me" homogenization products make dealers' profit margins more and more limited. Therefore, Uglia has introduced the industry's unique liquid-cooled LED luminaires.
It boldly tried to abandon the traditional thinking of heat dissipation and air cooling of aluminum fins, using the patented liquid cooling technology of insulation, flame retardant, non-toxic, non-corrosive, safe and environmentally friendly, so that the LED light-emitting chip and the driving circuit were all immersed in the liquid, which solved the influence of the LED. The most important heat dissipation problem of life. Due to the principle of subverting the traditional cooling technology, it brings multiple advantages such as small size, long life, excellent optical index and strong environmental suitability. The most important thing is to jump out of the homogenization of the strange circle, forming a unique value advantage.
Xiao Zhiyong, Deputy Director of BYD Lighting Sales, has fostered a long-term growth and mutual growth
Policy is the key to whether manufacturers can go far. BYD LED lighting is launched as the second brand of BYD Group. In terms of business strategy, we hope to reach a consensus with agents, cultivate long-term and explore the market. Break the pattern of manufacturers around the agency, and mutual benefit growth with agents, to achieve genuine cooperation in the righteous, to achieve a win-win situation in the market. First of all, BYD Lighting is very concerned about the flat development of regional agents, such as peer-to-peer management at the city level. Maximize the authority to the dealer. Followed by the basic requirements of agent qualification.
a. Understand and agree with BYD's business philosophy and sales model.
b. Must have independent legal personality or legal business credentials.
c. Lighting experience is preferred.
d. The company is in good operating condition and has a good business reputation.
Xinli Light Source Project Manager Xie Fang's competitiveness stems from the integration of industrial resources
In general, the core competitiveness of LED companies in terms of channels is a comprehensive and systematic concept, such as strategic control of brand positioning, management system, product professional, team building, R&D design, and internationalization. Although there are many things involved, I think the most important point of the core competitiveness of listed companies in the industry is whether the company can integrate and optimize resources and occupy the market commanding heights. It is manifested in whether it can reasonably extend the industrial chain and carry out upstream and downstream strategic integration. There has never been a listed company that relies on a single product and a single model to “master oneâ€. Even established companies are no exception. Therefore, in the near future, whether we are fully entering the LED or participating in the channel research, all of them reflect the efforts to optimize the product chain and terminal demand resources, making it the core competitiveness of the enterprise.
Lianchuang Optoelectronics Lighting Division Marketing Director Yi Naizhi LED light source enterprises must seize the commanding heights
Now, no matter from the LED electric light source industry base, the proportion of products in major exhibitions, or the extension of the strength enterprise product line, LED is undoubtedly the most dazzling star in the field of energy-saving light sources. According to experts' predictions, the future development trend is that LED light sources will be used whenever there is a light application. I also agree with this point of view. The current use of energy-saving lamps is considered to be “saving electricity and not saving moneyâ€, and the introduction of LED lighting products has truly achieved energy-saving standards, and “saving electricity and saving moneyâ€.
I believe that LED light source enterprises must seize the commanding heights in application research and development. For example, our LED products of Lianchuang Optoelectronics have set up an LED technology research institute with advanced appearance structure design, outstanding heat dissipation technology, scientific light distribution technology, and advanced technology. Chip technology, self-designed constant current power supply, superior cost performance and other advantages.
Director of the High-tech LED Industry Research Institute "LED Lighting Channel" Editor-in-Chief Zhang Xiaofei Channel Revolution and Liberation
In the LED industry, both the middle and lower reaches are growing. The indoor lighting growth in the application field is the fastest, and the price decline is also the largest. From the perspective of investment trends and patterns, the revolution and liberation of the application channel is the most popular, and of course the competition is the most intense. Therefore, in terms of applications and channels, neither manufacturers nor merchants have time to wait.
Since last year, traditional enterprises, export enterprises, multinational corporations, state-owned enterprises and other multi-level enterprises have carried out large-scale channel construction. It can be seen that there will be major changes in the interests and brand structure. For example, the advance of the price war may make the lighting industry polarize and the lighting spring will come early.
It is expected that the penetration rate of LEDs will reach or exceed 50% in 2015, and the shake of confidence is on this critical line. If the dealer still does not pay full attention to being eliminated, it is likely to be a matter of time.
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