On November 18, the first TV station under the "China Good Television" experience tour, supported by Suning Tesco and People's Home Network, officially opened at the Nanjing Suning Qingjiang Square Store. Organized by the China Electronics Industry Association, the event marked a significant step in promoting high-quality television products to consumers. Feng Xiaotong, Deputy Secretary-General of the Association, Sun Qiming from TCL Multimedia Nanjing Branch, Gu Kanglin of China Shinsegae Internet Television Co., Ltd., and other senior leaders from Suning Tesco were present at the opening ceremony, highlighting the collaboration between industry associations, manufacturers, and e-commerce platforms.
The exhibition featured a wide range of "China Good Television" offline experience products from both domestic and international well-known brands. Attendees had the opportunity to interact with and experience the latest technologies in color TVs, gaining firsthand insights into the innovations shaping the future of home entertainment.
TCL’s display was particularly impressive, showcasing models like the 85X6 TV, which offered a cinema-like experience with its 85-inch screen and 7.1-channel surround sound. The 65X3 model, featuring 1.07 billion natural colors, demonstrated a major leap in visual quality through quantum dot technology. Meanwhile, the C5 series attracted attention with its elegant curved design, large 65-inch screen, and smart voice control features. These innovations left many visitors captivated and eager to learn more.
Sharp also made a strong impression with its lineup, including the LCD-60SU875A and LCD-70SU766A models, which stood out for their stunning display performance and premium design. The LCD-60SU675A enhanced gaming experiences with XBOX, while the LCD-60SU775A introduced artificial voice technology that intrigued many tech enthusiasts. Sharp is also investing heavily in 8K technology, with 8K TVs offering an incredible resolution of 7680x4320 pixels and a closer viewing distance than 4K models. This advancement supports more immersive audiovisual experiences and marks the beginning of Sharp’s 8K+5G ecosystem.
Many attendees expressed that choosing a TV from the vast market can be overwhelming due to the variety of options and marketing tactics. However, this offline event provided a unique opportunity to engage directly with products, test them through interactive experiences like XBOX gaming and karaoke, and gain a deeper understanding of their features. This hands-on approach helped consumers make more informed decisions and increased their satisfaction with the products.
Industry experts noted that as the domestic TV market undergoes transformation, new technologies and product categories are emerging rapidly, yet there remains a lack of standardized guidelines. At the same time, many consumers still rely on traditional perceptions of TV functions without fully grasping the capabilities of next-generation models. Both the industry and consumers need clear guidance, and the "China Good Television" initiative fills this gap effectively.
Prior to this event, the China Electronics Video Industry Association successfully launched two "China Good Television" product recommendation campaigns, receiving positive feedback from both consumers and manufacturers. In this third phase of the "2017 China Good Television" project, the association partnered with Suning Tesco to leverage its e-commerce platform for omni-channel promotions, helping consumers make smarter choices and supporting companies in boosting sales.
With active participation from enterprises, enthusiastic consumer engagement, and widespread media coverage, the event has created a strong foundation for the "China Good Television" concept. The upcoming Shanghai Station promises even more exciting experiences, further solidifying the brand’s presence in the market.
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