An unofficial survey shows that in China, one person spends 120 minutes watching TV on a daily basis, 200 minutes on a computer, and about 120 minutes on a mobile phone. In this way, the time spent on these three screens every day is more than 400 minutes - if you count 8 hours a day, the number of 400 minutes is almost 50% of the waking hours of our day. .
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This set of numbers tells us that the screen has become the most important channel and medium for ordinary people to contact and communicate with the outside world; at the same time, people's attention to the three screens is now close to saturation.
However, even so, there are still people who are eager to find their own segment on the screen, and car manufacturers are one of them. Today, mobile Internet connections are everywhere, car manufacturers, Internet giants, car owners suddenly found that the flat screen on the car console suddenly has a different value. And its identity, from the original car equipment, turned into a "fourth screen."
Internet of Vehicles suffers from "Giant Screen Disease"
The first change that has occurred since the "fourth screen" was noticed is that its screen size is getting bigger and bigger.
In the eyes of many people, the central control screen below 6 inches is similar to the current mobile phone. It is a laborious operation; 7 inches is just enough, but many times the button layout is not too strong, it is still limited; Starting at 8 inches, the screen can become the focus of the manufacturer's propaganda. The bigger the style, the higher the style. The more extreme, the 17-inch giant screen above the Tesla ModelS, "directly raise the style to the sky, you dare to say This car is not smart?" According to the reporter's rough survey, the current mainstream size of 21 car brands has reached 8 inches.
Undoubtedly, after Tesla, there are many effective people. For example, at the 2014 CES in the United States, Audi demonstrated the "virtual cockpit" technology, which was then applied to the new Audi TT. The "virtual cockpit" on the new Audi TT is a 12.3-inch LCD screen with a high resolution of 1440x540 pixels. This digital dashboard uses NVIDIA's Tegra30 series of chips, and Audi is the first car manufacturer in the world to adopt this high-speed graphics processor. The success of the “virtual cockpit†is to combine the instrument and the original central display of the center console into one, and successfully matched the MMI handwriting input button, voice control and other functions, which allows the car driver to read the information more. For convenience, it also greatly enhances driving safety. In addition, this “virtual cockpit†integrates almost all vehicle control settings, whether it is vehicle driving data, MMI navigation, multimedia entertainment or Audi's connected technology, all integrated into this screen.
In fact, paying attention to the "fourth screen" is actually focusing on the Internet of Vehicles.
The rise of the Internet of Vehicles dates back to the 1960s. Since then, Mercedes-Benz, BMW, Toyota and other car companies have accumulated years of research and development experience, Microsoft, Google, Cisco and other IT companies have also gone from different fields to the development of car networking related systems, Panasonic, Toshiba and other traditional electronics manufacturers have also made The prototype of the car network.
Currently in the world, the United States, Japan and Europe are already in the leading position in the field of automotive communications. In the United States, General Motors began offering the Anji Star System in 1996. As of 2014, monthly shipments have remained at around 100,000 units. GM's Buick, Cadillac, Chevrolet and other models are equipped with the system. Honda, Toyota, Audi, etc. have also become users of Anjixing since 2002. In addition, Ford and BMW also launched their own car communication systems.
According to ABIRe-search, as the demand for in-vehicle connectivity continues to grow, the penetration rate of in-vehicle electronic devices in China has almost doubled in the past 10 years. Since 2005, the number of China's car networking users has increased from 50,000 to more than 7 million. It is expected to rise to 10 million in 2016, accounting for nearly 10% of the total number of car users at that time. The value of car networking is more than 100 billion yuan. China will fully enter the era of car networking. The Analysys think tank is even more optimistic. This year, the penetration rate of vehicle networking applications and services is close to the critical point of 10%, and the market size is expected to exceed 150 billion yuan.
In addition, the state has also clarified relevant policies to support the development of the Internet of Vehicles. On May 8, 2015, the State Council issued the "Made in China 2025", clearly proposing to accelerate the intelligent transformation of the automotive industry. Subsequently, the Ministry of Industry and Information Technology further issued a document to explain it in detail. Around the intelligent networked car, it will work in the following key areas: one is the vehicle-based intelligent information service system based on the Internet of Vehicles, and the other is the intelligent network connection equipped with the intelligent assisted driving system. The car, the third is an intelligent network car equipped with an automatic driving system.
Network giant's "small abacus"
"Automotive companies are not so easy to be subverted, but car companies must embrace the Internet." For the "Internet +" boom, Li Shufu, chairman of Geely Holding Group, said: "After more than a decade, I laughed that the car is four wheels plus two. A sofa... The future car is four wheels + one battery (green energy and power) + one computer (Internet + big data)."
Today, not only car companies, from foreign Google, Apple, to domestic Baidu, Tencent, Ali, the Internet giant has been flashing in the Internet of Vehicles system. Although the profit model of the Internet of Vehicles industry is still unclear, the Internet giants have seen the business opportunities in this market, and they have been laid out in advance. Because there is no advantage of auto companies, the Internet giants mostly enhance their own strength through cross-border cooperation or acquisition. Car networking.
In April of this year, Ali announced the establishment of the automobile business department, integrating resources to provide car owners with a one-stop service of “viewing, selecting, buying, using and selling†all-link auto e-commerce O2O. On April 23, 40 companies including BMW, Jaguar Land Rover, Buick, Toyota, Chevrolet, Michelin, Horse, Goodyear, Mr. Quick Repair, and Guanghui Auto Service became the first strategic partners of Ali Automotive. On March 12, a month ago, Ali and SAIC announced a joint venture to set up a 1 billion yuan "Internet Auto Fund", and its first "Internet Car" is expected to be listed in 2016. Earlier, many domestic Internet companies announced that they would build a car. In July 2014, Baidu launched the R&D program for driverless cars. Baidu CEO Li Yanhong said that the car will be released this year. On December 9, 2014, LeEco announced the SEE program. In January this year, the smart car LeUI system was released. In March, it cooperated with BAIC Group, and the first product will be available within the year. On February 3, 2015, Easy Access, Chery Automobile and Botai Group announced the establishment of a joint venture company to build an Internet smart electric car that can be rented and sold only. The product is scheduled to be launched in 2016. On March 23, Tencent signed a cooperation framework agreement with Foxconn and Harmony Auto, and will cooperate in the field of “Internet + Intelligent Electric Vehicleâ€.
In order to seize the upstream of the most technologically advanced automobile industry chain, cooperation with manufacturers with manufacturing capabilities has become the main path for Internet companies to participate in building cars. During the cooperation process, Internet companies mainly provide software capabilities, such as pre-user surveys and information feedback, providing pre-installed in-vehicle systems, facilitating the networking of vehicles and mobile phones, vehicles and vehicles, vehicles and roads, and intelligent or even driverless driving. R&D, marketing and communication based on the Internet platform.
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