Scenario applications have become the focus of Internet entrepreneurship, and the intelligence of traditional hardware is also a very important area. The car is just at the intersection of these two fields, becoming the next space for the mobile Internet to seize. Since the car has much larger space than the general hardware and has more possibilities for retrofitting, this gives the car an intelligent and endless imagination.
Technology giant layout car intelligence
In recent years, various technology giants have been planning for the intelligent transformation of automobiles: Tesla's in-vehicle central control touch screen system, Apple's Carplay, Google's OAA, and Mercedes-Benz BMW Jaguar have also been laid out. Among them, HUD has become a very important part of many layouts. The HUD is the Head Up Display. In the early days, it was a flight aid instrument used on aircraft. Pilots can see the information they need without having to bow their heads during flight, avoiding interruption of attention and loss of control over SituaTIon Awareness. Since the early 1980s, HUD has been applied to concept-class cars. The HUD system can greatly alleviate the fatigue of the human eye and facilitate safe driving. Improve the safety of the car, so that the driver's attention is concentrated on the road, reducing the incidence of accidents. However, due to the vague positioning and function of the products, it was only one of the gimmicks of big-name automobile manufacturers in the early days, and it has not been ignorant and has not entered substantive applications. With the development of the automotive industry, the development of sensor technology, the involvement of smart phones, the development of the network, and the development of HUD technology into the outbreak.
The most typical startups are Navdy in the US and Hudway in Russia. Navdy is connected to the car through OBD (on-board diagnostic system, which monitors the running status of the engine and the working state of the exhaust after-treatment system at any time), connects to the mobile phone via Bluetooth, and projects information such as speed, navigation and other information on the mobile phone. Go to the windshield. At the same time, the user can control the operation of the car through direct gestures and voices. Hudway turns the iPhone or iPad into a HUD display: the user places the phone on the front of the center console, and the display displays the road map, speed, mileage and other information on the screen of the phone on the front windshield.
The Internet of Vehicles is the next billion-dollar outlet
The concept of the Internet of Things and the Internet of Vehicles has been fired for more than a decade in China, but it has not been ignorant and has not broken out. From the perspective of many years of practice, it is difficult for automakers or the government to popularize the Internet of Vehicles. Only multi-party cooperation can accelerate the growth of the industry. Except for a handful of giants, traditional car manufacturers do not have avant-garde and keen technology genes, and the related information systems developed cannot usually meet the needs of users in terms of experience. In terms of automotive services, the resources that automakers can provide are quite limited. Services such as HUD are more efficient by third-party specialists like CAR+. As a cross-border mash-up cooperation field, only when more startups are involved, the entire Internet of Vehicles can truly reach the ground and achieve universal popularity.
Internet of Vehicles is a complex concept that is both part of the Internet of Things and a branch of the mobile Internet. But the foundation of all things is connected, and networking is the premise and foundation. Technical aspects require at least the full support of hardware, operating systems, communications carriers, and service providers. The gradual maturity of technologies such as the Internet and Bluetooth has promoted the development of the Internet of Vehicles in the direction of industrial explosion. But in fact, the current Internet of Vehicles is still in the early stages of the layout. Whether it is a car manufacturer or a peripheral developer, downstream data providers are like this. Companies including BAT want to get involved in this area.
In addition to Google, the giants of automakers, Internet companies and financial companies have already deployed this huge potential car networking market. With the entry of capital, the car networking industry will enter a stage of rapid development.
The data shows that China has become the world's largest automobile consumer market. As the state's support for the Internet of Things industry continues to increase, the car networking industry has also ushered in a golden opportunity for development. According to relevant departments, China is expected by 2015. The number of car network users will reach 40 million. By 2020, the size of controllable vehicles will exceed 100 million. The output value of the car networking industry in the next five years is expected to exceed 100 billion yuan. Some emerging economies and models have also undergone some changes in the automotive market, such as the rise of Didi and UBER, making cars a consumable item. The entire after-car maintenance market will be developed around the promotion of efficiency consumption upgrades. It is expected to expand three times. These have further aggravated the demand for intelligent and informational vehicles.
Cars are evolving into new phones and computers that are evolving into a giant mobile device. In addition to iOS and Android systems, chip manufacturers, in-car wireless charging technology, entertainment systems, map systems, voice systems, operators and even the combination of cars and wearables have become a key point in the combination of the automotive industry and the Internet. This market will reach 1.5 trillion yuan.
The application of new energy is in line with the intelligentization of automobiles, and has become the two forces that promote the evolution and evolution of automobiles. In 2014, China Electronics Show joined forces with Zhishi Times Technology Media Co., Ltd. to gather the most cutting-edge technology in the development of global smart cars and bring together global intelligence. The most advanced talents in the automotive industry will promote the further integration of the IT industry and the automotive industry as the automotive revolution revolution approaches, creating China's first professional exhibition focused on smart cars.
This exhibition will focus on the new models and new products in the field of smart cars with the theme of “cross-border growth of car evolution experience technology fashion partyâ€. The exhibition will introduce fashion elements, pay more attention to the audience's viewing experience, strengthen interaction, create more experiences in Shanghai, the first city in China, more contacts, more exciting car technology carnival.
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