Home appliance companies transform the advantages of smart home

The way most companies open the market is to start with single-skilled professionals, and then slowly penetrate other industries after they have stabilized, but before the transition to success, their main areas of attack must be continually updated to maintain their advantages. The United States, Gree, Haier have come this way, Gree air-conditioning, Haier refrigerator washing machine, the United States and small appliances. These giants all have a focus area, and the United States apparently does a better job in terms of penetration, which is one of the reasons that its operating income and net profit continue to soar.

At the end of August this year, the three domestic white listed companies, Midea, Gree, and Qingdao Haier all released their financial results for the first half of 2015. The three white giants invariably released their financial statements in the first half of the year in August, reflecting their With regard to their own companies and their confidence in fighting against their competitors, what can we learn from the earnings reports of the three white giants in the first half of the year?

From the perspective of financial statements, the three white-water enterprises of the United States, Gree, and Qingdao Haier all achieved a year-on-year increase in net profit, but Gree and Qingdao Haier saw little increase in net profit, and both Gree and Qingdao Haier appeared over a hundred percent. The sales revenue of the tenth declined, but in the US, the financial report data would be much more beautiful. The year-on-year increase in operating income reached 6.7%, and the year-on-year increase in net profit was as high as 25.93%. The three companies were relatively comparable to the US market. The performance will undoubtedly be much stronger.

Market advantages vary:

The product lines of the three companies in the United States, Gree, and Haier are not the same, so their advantages in the market are not the same.

1. Gree still maintains the first position in domestic home air conditioner market share.

2. Haier maintains the first position in the domestic market for refrigerators and washing machines.

3, the United States has been occupying the top spot in the small household appliance market share, and leading a lot, in the field of air conditioning also catch up with Gree, in the field of refrigerators and washing machines can also be with the pace of Shanghai Seoul.

It is not difficult to see that, from the standpoint of market advantage alone, Midea firmly sits at the top position in the market for small home appliances, and is also chasing after other horses in other fields. Multi-dimensional product development makes the product layout of the United States more reasonable. Gree's revenue is slightly over-reliance on their air-conditioning products, Haier's product line is more abundant than Gree. From the perspective of future market development, a diversified product line will undoubtedly enhance the competitiveness of enterprises and will also enhance the company's ability to resist risks.

U.S. pioneered the development of high-end products and intelligent roads

The United States has never had a lack of cost-effective products, but we can also see the United States began to test the market for high-end products, such as the intelligent IH rice cooker in the Japanese market, not only tested the high-end market, but also gradually expand its own products line. In addition, in terms of product intelligence, Midea’s investment is also very large. At the AWE exhibition in March this year, Midea launched a smart home white paper. The smart product model of Midea is already close to one hundred models. In terms of software construction, The United States also does not lag behind, launching the Mercure App to further improve its own smart home ecosystem. These multi-dimensional attempts by Midea will undoubtedly allow them to step into the future while consolidating traditional products, and to seize the market for high-end, smart products in the future. This will also be a factor in boosting their revenue growth.

Gree had wanted to use mobile phones to seize the smart home entrance?

Ms. Dong Mingzhu, chairman of Gree Group and president of Gree Electric, earned enough popularity on the Internet for her “dare to speak”. As Gree, the helm of the home appliance giant, Gree announced that it would produce its own mobile phone, it seems to have been Sending signals to the industry to open up the entrance to smart homes, but until now, we still don't see the Gree mobile phone on the market for a generation. On the contrary, Gree will continue to invest in Gree mobile phone 2nd and 3rd generation products. Did you enter a mobile phone market that you don't have any advantage of, and made your own popularity, or did it really work for smart home entrance? It is also difficult for us to make accurate guesses. However, is continued investment in the mobile phone industry a reason that affects Gree’s market development and product design orientation?

Haier has great potential to develop smart homes!

Haier holds a leading position in the field of refrigerators and washing machines. In the area of ​​smart home appliances, Haier has previously established a U-home system to integrate its own smart home products in line with its rich product line. In April of this year, U+App On the line also indicates that Haier will further develop the smart home market, in the future home appliance market, Haier is still worth watching.

Where are the difficulties?

Traditional home appliance giants are exploring new market development directions. Home appliance intelligence, industrial intelligence, smart home ecosystem, and smart home entrance are all what they want to do. The United States has handed over a beautiful financial report to them. More emboldened to invest in the development of smart homes, but how to make their own large product lines to achieve intelligent transformation and at the same time can ensure the traditional product market advantage, which is bound to be measured.

Gree has a great advantage in the market of air conditioners compared to the United States. Gree's cloud platform is also a signal that Gree wants to promote intelligence. Of course, perhaps Gree really wants to make its own mobile phone and seize the first-hand smart home entrance. On the road to exploring smart homes, Gree still needs to work harder.

Haier owns many advantageous products and its own product line is also abundant. How to promote and integrate resources to expand their smart home ecosystem will be an important factor in promoting their development. Every family has this classic, the beneficiaries of industry competition are likely to be consumers, we can also expect more excellent intelligent products to improve our quality of life.