When we were excited about the intelligence of non-wearable devices that record the trajectory of the moment, they developed similar smart hardware as early as three years ago, and this year they raised RMB 44.056 million in one go, which is said to be so far. The biggest financing in the field of smart sleep health.
It took 3 years for the start-up to go to the A round, and they only took 7 months from the A round to the B round. After each round of financing, their identity has quietly changed. What is the trick from a fledgling college student to a successful entrepreneur?
[TIp 1] "Insist on the original direction, not blindly follow the trend"
The Sleepace team has the same tenacity that is unique to many successful entrepreneurs – “holding the original direction and not following the wind blindlyâ€.
In the beginning of the beginning of Sleepace Shupai in 2011, the concept of intelligent hardware has not been paid much attention to. The first three years of the start, the Sleepace Shupai team that insisted on having a role in the smart sleep field is the most difficult. year.
From the neonatal sleep safety monitoring products at the beginning of the business in 2011, to the sleep safety monitoring of the elderly, and finally to a new C-side RestOn smart sleep detector based on the experience of several failed products in 2014.
Sleepace Shupai team experienced many problems such as insufficient industrial design, poor cost control, insufficient manufacturability design and complex interaction design, but they always walked firmly on the road of intelligent sleep, and finally won praise at home and abroad. The favor of VCs.
[TIp 2] "Improvement, not subversive creation"
Summarizing the lessons learned in the entrepreneurial process is one of the traditional projects for entrepreneurs to succeed. The Sleepace entrepreneurial team found that a way for an entrepreneurial team to be more successful is to make a product that is constantly improving and constantly improving, not Do subversive products without any experience and then try to get the user to accept it.
That is to say, from the very beginning, we should start from the most common application scenarios of ordinary users, find the things that make users most uncomfortable, find pain points, and then improve, and then discover the process of improvement. In the process, it is the best way for a startup to survive quickly.
[TIp 3] "Let professional people do professional things"
Sleepace Shupai also has a lot of emotions in the choice of the cooperation team. "If you want to pay for it, look for professional people to do professional things. If you are paranoid in controlling costs in this area, the result will be a waste of time and energy but no good things... â€
For example, in October 2014, Sleepace has begun to prepare for overseas crowdfunding. In the foreseeable future, it will face a large number of users' consultation, downloading, browsing and reading, etc., at the same time, along with the scale of users. With continuous growth and iterative upgrades of product features, Sleepace has faced more challenges in system architecture, operation and maintenance, and deployment solutions. In the case of limited startup team energy, they chose to hand over the cloud computing back-end construction work to the “professional and reliable†cloud computing provider.
In October 2014, Sleepace Shupai officially cooperated with Tencent Cloud and joined the Tencent Cloud “Cloud+Startup†program as the first batch of startups. During the nearly one year of cooperation with Tencent Cloud, Sleepace has received Tencent Cloud support resources covering servers, databases, bandwidth, CDN and other one-stop technology services that a startup company generally uses.
Tencent's flexible service not only solves the above technical problems well, but makes Sleepace more focused on product development itself. Moreover, each technical service provided by Tencent Cloud is provided according to the monthly high usage standard, completely covering the needs of a startup company, greatly reducing the technical and operating costs of Sleepace as a start-up.
Sleepace Shupai said that any smart hardware startup that lacks cloud computing will be an island and will not bring a good interactive experience to users. CEO Huang Jinfeng also hopes that in the future cooperation with Tencent Cloud, it will be able to connect more user data resources and jointly create a more open and rich entrepreneurial environment.
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