Osram will continue to maintain its global leadership in automotive lighting due to its special capabilities in OLED lighting and laser lighting.
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With the growing development of OSRAM in the field of OLED lighting, compared with other companies, OSRAM is less affected by the uncertainty of the LED market in the first half of this year. Osram products are mainly used in high-end vehicles such as BMW and Audi, and the company expects to continue to add more products in the second half of the year.
Low-cost solutions from Chinese manufacturers also affected OSRAM's financial performance, resulting in a 6% decline in revenue in the third quarter of 2015. However, OSRAM's performance in professional lighting products in automotive and industrial applications remains stable. This shows that high-end applications such as OLEDs are giving manufacturers a certain market advantage.
According to Digitimes Research, OSRAM will increase its capital expenditure by 11% to 23% in FY2015. Of these, 79% will be used in specialized lighting applications and optical semiconductor applications, and 20% will be used for general lighting. This shows that OSRAM is working harder to further promote the development of its high-end, niche products.
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