The ultimate way out for differentiated smartphones

In the past September of this year, the smartphone market ushered in a new product launch. Major mobile phone manufacturers such as the international big names Apple, Samsung, Sony, etc.; at the same time the domestic smart phone brand leader Xiaomi, Meizu, OPPO, etc. are also involved. For a time, the smart phone market is contending with a hundred scenes of prosperity. In this regard, micro media and the author conducted a series of exchanges, and in my humble opinion, this may be a precursor to my spending.

Because many smart phone manufacturers in China have paid attention to the skin, but they do not control the meat. Most domestic mobile phones have no depth and are very shallow. The shallow shape is a good thing, and the shallowness is not good.

The contending mobile phone industry is currently an extension product of the “cottage machine” in China, which means that there is no contribution to the personalization of the Android platform built on the inside, and a lot of effort has been devoted to the peripheral components such as the case and camera. This kind of competition cannot compete with foreign countries at all. Therefore, when this kind of flourishing flower blooms, the autumn wind that is rolled up with new innovative content will “I spend all my time killing flowers”.

For the current market, there are many types of mobile phones, such as beauty phones, custom mobile phones, and female mobile phones. In fact, this is a continuation of the thinking of Internet mobile phones last year. We want to attract users with differentiated mobile phones and hardware configurations that are close to their own applications. It is good, but in practice, it does not really realize its own boasting performance, but it is a conventional smart machine with several bundled applications and subtle hardware changes."

The real competition in the intelligent machine market is a deep customization platform and a more suitable mass application. In this way, the true differentiation of smart phones can be achieved.