In 2013, affected by the overall economic environment and the anti-luxury spirit advocated by the state, local governments have stopped the construction of the building, and stadiums, government projects and other projects have also been suspended. The budget for activities such as the performance of the dance has been seriously reduced or cancelled. Under this circumstance, domestic folk entertainment has become a market share that enterprises value very much.
From January to June 2013, the output value of China's electronic audio industry reached US$9.868 billion, down 12.1% year-on-year. The output value of professional audio industry (including audio amplifiers and electrical amplifiers) reached US$1.067 billion, down 2.8% year-on-year, accounting for China's electronics. 12% of the total output value of the audio industry. Among them, the export volume of professional audio products reached 607 million US dollars, down 9.7% year-on-year; the import volume of professional audio products reached 59 million US dollars, and the trade surplus was 614 million US dollars.
Based on this data, it is expected that the industrial production value of China's electronic audio industry will reach 30 billion US dollars this year, down about 12% year-on-year, while the domestic lighting, audio and entertainment equipment industry is expected to reach 21 billion yuan, down 20% from last year. about.
2013 professional audio market analysis: limited economic policy
At present, China is recognized as an important production base for professional audio products in the world, especially in the Pearl River Delta region where professional audio companies are concentrated. The region has concentrated more than 70% of the industry, and its output value accounts for 80% of the total output value of the industry. However, the development level of China's overall professional audio companies can be described as uneven.
Since the beginning of the 1990s, the Chinese professional audio industry has experienced an illusory boom period and a cruel adjustment period. A large number of audio manufacturing workshops have been sold from the glitz. In recent years, the growth rate of the professional audio industry has slowed down, and it has entered an adjustment period. The entire industry has been shuffled, and a large number of products with poor quality and enterprises with insufficient strength have been eliminated. So far, the number of production enterprises has decreased drastically, brands have been relatively concentrated, product quality has gradually standardized, and price transparency has gradually increased.
Because the professional audio industry is vulnerable to the external economic environment, the multiple external factors such as the European debt crisis in 2012 and the situation in Southeast Asia have caused the domestic professional audio and lighting industry to once again set off a brutal industry reshuffle. Many companies are struggling during the reshuffle process. Survival.
Under the big topic of industry reshuffle, the professional audio industry began to show signs of industrial transfer. Enterprises in Shenzhen, Guangzhou, Zhejiang and other regions have begun to specialize in the core of their industry, and will no longer do professional audio as their core product. Although this phenomenon has not become the mainstream of the industry, it also reflects the lack of confidence in the market prospects of the professional audio industry. Domestic brands are hard to break through in product innovation, market share and foreign brands.
After the reshuffle of the industry, a group of companies that have survived the market test will surely become the backbone of the industry. They not only accumulated rich management experience in the competition, but also achieved a qualitative leap in manufacturing technology.
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