China's low-cost tablet terminals will sweep the globe

According to Nikkei News, the tablet terminal market is expanding. According to the survey company Gartner, the global supply of tablet terminals in 2013 is expected to increase by 50% year-on-year to 184 million. Tablet terminal shipments have increased significantly, while personal computers have declined. In the electronic parts market, the presence of tablet terminals and smart phones surpassed that of personal computers. The sales trend of tablet terminals has become an important factor affecting major electronic components such as memory and liquid crystal panels.

November 20 in the Afghan capital, Kabul. Supporters used tablet terminals to photograph candidates who participated in the presidential election in April next year.

"The domestic penetration rate of tablet terminals has reached 16% (which is regarded as the proportion of consumers who are sensitive to popular products). Now we have entered the stage where we expect the next batch of people to purchase tablet terminals." A high-level analysis of BCN, a Tokyo-based research company Shoichi Shoichiro thinks this way. Japanese manufacturers are expanding their product lines, and NEC will launch products priced at about 25,000 yen. In the large-scale home-delivery shop in Tokyo, there are more and more flat-panel terminal stores set up near the most prominent entrance on the first floor.

The electronics store also houses Chinese products that cost less than 10,000 yen. The person in charge of the store of a large electrical appliance store said: "A part of these products have problems such as early failures, and more popular products such as Apple are recommended." However, looking around the global market will find that in the emerging economies that support the growth of flat-panel terminals, low-priced flat-panel terminals of low-profile Chinese manufacturers in Japan are sweeping the globe.

According to statistics from the survey company NPD DisplaySearch, from the perspective of different tablet terminal manufacturers in September, Chinese manufacturers’ LCD panel purchase share accounted for 52%, which was more than half. The number one U.S. apple is also less than 20%. After October, Apple released new models such as "iPad Air" and "iPad mini". The share is likely to increase again, but it is only about 30% of the total number of South Korean Samsung Electronics ranked second. The United States Amazon, Taiwan Asus, and China Lenovo, which make up the 3rd echelon, have far-reaching gaps. The share is only about 4%. It can be said that the fast-growing support for the tablet terminal market is the Chinese flat-panel terminal manufacturers.

However, for the rapid expansion of the tablet terminal market, parts manufacturers are not all welcome voices. This is because major component manufacturers such as DRAM, NAND flash memory, and LCD panels complain that it is increasingly difficult to predict supply and demand dynamics.

Tablet terminal external keyboard, the product line has become increasingly diverse <br> <br> If you hold a large share of large companies, parts manufacturers can all enterprises and new products such as the timing of the sale of goods policy adjustment parts and components production and inventory management based on. However, in the environment where many Chinese tablet terminal manufacturers hold more than half of the market share, it will become difficult to speculate about market trends and maintain the balance between supply and demand.

Mobile terminal equipped with personal computer parts

For parts and components manufacturers, such as memory and liquid crystal panels, which have price fluctuations in the parts itself, the price fluctuation of the tablet terminals has become a problem that determines the life and death. A person in charge of a large NAND flash memory manufacturer in Japan said: "Some Chinese manufacturers sometimes order actual parts that are twice or three times in size and cannot be digested at all."

Moreover, Chinese manufacturers also use parts and components procurement methods that have never been used by large manufacturers. Usually, the tablet terminal uses a DRAM for mobile terminals that is commonly used with smart phones. However, in the early spring of this year, compared to general-purpose DRAM used in personal computers, the price of DRAM used in mobile terminals was high, so that Chinese-made tablet terminals using personal computer DRAMs appeared. In the first half of this year, DRAM prices continued to rise, and there are opinions that one of the reasons for the price increase is the strong demand for flat-panel terminals made in China.

According to Gartner's forecast, the number of flat-panel terminals will exceed the number of personal computers before 2017. In the future, the presence of Chinese tablet terminal manufacturers in the electronic parts market is expected to further increase.