Samsung Bixby AI blessing to hammer the pace of Apple Siri?

Samsung held a large-scale conference for Bixby, and the Chinese version of Samsung Bixby officially debuted! I specially developed a conference for my own "voice assistant", which is probably not the same in the mobile phone industry, which shows Samsung's emphasis on Bixby.

Samsung Bixby is not as familiar to domestic users as Apple Siri, let alone a household name. Even if someone who knows one or two talks about it, it might only say something like this: Samsung Bixby? It is the voice assistant of Samsung mobile phone!

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To be honest, Bixby does have deep misunderstandings in the country. Before explaining the true identity to it, what I want to say is that on the 21st in Beijing, Samsung held a large-scale conference for Bixby, and the Chinese version of Samsung Bixby officially debuted! I specially developed a conference for my own "voice assistant", which is probably not the same in the mobile phone industry, which shows Samsung's emphasis on Bixby.

What exactly is Samsung Bixby? How is it defined? What is different from the common voice assistant? Next, I will say to everyone.

Really not a simple voice assistant

Nowadays, the world is talking about artificial intelligence (AI), AI chips, AI beauty, AI acceleration, etc., Samsung has chosen to integrate AI into Bixby. According to Samsung, unlike other voice assistants on the market, Bixby includes four functions: voice, visual, homepage and reminder, which can bring an artificial intelligence multi-mode interactive experience.

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Bixby realizes wide coverage of application functions, not only supports native applications such as phone and photo album, but also supports multiple third-party applications. At the same time, Bixby has context-aware ability, which can understand the current usage environment and application state, and wake up at any time to execute accurately. In the next step; in addition, Bixby has the ability to learn, to continuously learn the user's usage habits, and to have an interactive learning mechanism. By opening the user-customized interface and using group wisdom to iteratively improve, the user experience is more relaxed.

三星Bixby AI加持 要锤爆苹果Siri的节奏?

Above, I will elaborate on the following.

A new human-computer interaction experience

Ten years ago, Steve Jobs brought the first generation of iPhone, and the novel way of doing operation by a touch screen laid the interactive mode of modern smartphones. Today, the interactive form of smartphones has not changed much.

三星Bixby AI加持 要锤爆苹果Siri的节奏?

Separate Bixby key

Just as the physical key operation form was eliminated in the past, screen touch is not necessarily the future of smart phones. With the development of technology, new intelligent devices emerge in an endless stream. Each device has a unique interface and operational logic. Coupled with the increasing variety of device functions, the user interface is becoming more complex. For example, you can operate freely on the display on the car, but you may be confused by the newly purchased refrigerator. Simply put, in the face of more and more smart devices, users will be overwhelmed when learning to use.

Is there an interactive way to operate freely and with low learning costs across multiple smart devices? Samsung's understanding is that multi-modal interaction based on natural speech processing technology is the answer. Samsung's Bixby artificial intelligence multi-mode interactive platform can easily switch between voice, visual, touch, text control and other interactive modes, and can also work together.

Under Bixby's blessing, users don't need to learn how to interact with the machine, but let the machine learn how to adapt to our world, thus reducing learning costs and improving operational efficiency.

Actual experience of the explosion "voice assistant"

As we all know, a smartphone is a combination of hardware and software. After deep integration with Bixby, it's far from being a standalone application. It can deeply control the hardware parameters, and at the same time, it can deeply control the software. The user does not even need to know the operation mode of the mobile phone, and can complete the desired function by moving the mouth.

Some people will say that ordinary voice assistants can also order the phone to adjust the volume or open the microblog. Isn't this a combination of soft and hard? The difference between Bixby is that it has powerful situational awareness. It can judge the user's instructions and understand the current usage environment and application state to complete the task accurately.

三星Bixby AI加持 要锤爆苹果Siri的节奏?

For example, the voice assistant of an ordinary mobile phone can help you take a picture of yourself, but it is impossible for you to send it to a circle of friends immediately, because the voice assistant does not have the ability to continuously execute commands. Bixby is not, you can let it press the shutter for you and share it to your circle of friends immediately. You can even say directly to Bixby: Help me send the 10th photo in the album to the next door, and say: Look, my daughter-in-law? A whole set of actions, all in one go!

Relying on Samsung's strong industry appeal, Bixby supports nearly 20 popular third-party applications such as iQiyi, Weibo and Mobike, in addition to native applications such as phone, photo album, clock, and weather. When you get there, you can say that Bixby will help you to send Weibo, direct scan code and ride, etc. are the most basic operations. These most basic operations are not enough for other voice assistants.

三星Bixby AI加持 要锤爆苹果Siri的节奏?

Bixby's powerful coherent execution capability is also reflected in the ability to understand user-preset voice commands. As a simple example, you can understand that if you wake up in the morning, you are used to paying attention to the weather, stock market and news, and then listening to songs, etc. You can tell Bixby: Good morning. After that, in the gap between your brushing and washing, it will open the weather, stock and news applications to broadcast for you, but open the music program to play the song. Of course, these operations need to be set in advance, including voice commands and the contents of the instructions can be customized.

Self-learning brings more possibilities

Self-learning is a major feature of artificial intelligence. Bixby not only has a background mechanism for deep learning, but also absorbs growing nutrients from a large number of users. Each user can be its "teacher." When a large amount of user data is accumulated, Bixby can implement iterative updates and continuously upgrade various capabilities.

三星Bixby AI加持 要锤爆苹果Siri的节奏?

As far as the user instructions (custom scenarios) mentioned above are concerned, when you generate a custom scenario, you can share it with the community at any time. By sharing among thousands of users, Bixby can capture more ideas and use the power of network effects to achieve faster and deeper learning and growth.

Samsung also has a more ambitious vision. Next year, it will launch the Bixby 2.0 version in the Chinese market, strengthen its technical application in the AR field, and move toward the IoT (Internet of Things). This means that Bixby will not be limited to the current features, Bixby will control the smart home products in future upgrades. In fact, all this is happening in South Korea. For example, you can ask Bixby directly about what's in your refrigerator. The refrigerator in the Internet of Things will bring up the camera to show you the scene. Do you want to buy it before you go home? A few cans of beer, at a glance.

to sum up

According to Samsung's announcement, Chinese users will experience the new Bixby artificial intelligence interaction mode on November 30. The first models are S8 series and Note8.

三星Bixby AI加持 要锤爆苹果Siri的节奏?

Interestingly, at the end of the last press conference, Samsung also brought a brand new logo to Bixby. In addition to "Bixby", the logo also includes the words "true love" and "true AI". "True Love" means that Bixby is not just a simple voice assistant, it can be a user's intimate partner, even "true love"; and "true AI" is a kind of declaration from Samsung, compared to the voice assistants on the market and each With a pseudo-AI concept, Bixby has a true AI heritage.

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