Microsoft Mobile Completes Nokia Acquisition

Microsoft's acquisition of Nokia is finally completed. Recently, Microsoft announced that it has completed the acquisition of Nokia's equipment and services department. The acquisition has been approved by Nokia shareholders and regulatory authorities in various countries. However, Microsoft pointed out that the completion of the acquisition is the first step in the integration of the two companies.

Rethinking the introduction of Microsoft Mobile before, it can be foreseen that the framework for Microsoft's entry into the mobile market has been basically completed, the next step is how to truly implement the key to mobile strategy. Unfortunately, although Microsoft has put Nokia in its arms, it hasn’t taken it seriously for Apple and Google. On the contrary, some developing emerging countries have been worried that Nokia will not be reduced to a patent rogue. Therefore, the opinions put forward by the regulatory authorities in various regions of the world that promised Microsoft's acquisition of Nokia basically take this as an important point.

This also shows from a side, simply look at the mobile market, Microsoft Mobile or Nokia, will not bring much threat to the mainstream giants, at least Apple and Google do not think Microsoft can bring them any pressure. I am afraid the same is true, because Microsoft's Windows Phone does not form a mainstream oriented application in the market. This is very different from iOS and Android. The development of these two giants has hardly left any gaps for Microsoft. This is also because Microsoft is occupying a special pole in the three poles, but it is far less powerful than iOS and Android. In addition, Nokia itself has fallen and is basically not a dead camel. Such a combination of hopes to become a leverage leveraging the market is almost impossible.

So how will Microsoft Mobile develop? Since Nokia's revenue has been reduced, it is necessary to obtain better development opportunities in the mobile Internet market. Satya Nadella, CEO of Microsoft, also stated that Nokia’s capabilities and assets in mobile devices will facilitate the transition of Microsoft. With the deep integration of software and hardware, Microsoft will further strengthen and enhance the market demand for Windows devices. Imagine that there is no problem, but the crux of the problem is in the mobile Internet market, the market does not recognize the development of the Windows system, when the market has become accustomed to the iOS and Android systems, what does Microsoft rely on to stimulate the market?

Microsoft’s vision is to hope that through the Nokia mobile phone business, Microsoft will strive to expand the cost-effective mobile device market with annual sales of up to US$50 billion, allowing the next one billion people to enjoy the mobile experience while providing new customers worldwide with Microsoft’s service. However, the author is still skeptical about this expectation, because the market's desire to accept Microsoft is strong, at least the current end-market Microsoft is still far behind, but for the corporate market, there are more market segments, Microsoft There is no lack of opportunities. The key is to see how Microsoft controls the market's needs and development aspirations.

If Microsoft still deliberately hopes to gain market share in smartphones and feature phones, it may be disappointed. As we all know, Microsoft’s greatness lies in the ideal of placing a PC on every family and office. This desire is basically realized, and it also changes people’s access to the information world and brings about a great change. Among these, Microsoft is arguably the most important player and has made indelible contributions. Today, in the era of mobile strategy, Microsoft hopes to continue its market advantage and voice in the PC era, but this time it has discovered that gameplay has changed. The rise of Apple and Google completely shattered Microsoft's dream. So Microsoft constantly tried to change. The emergence of Windows Phone is one of them. The acquisition of Nokia is also a demand for change.

Today's Microsoft hopes to continue to connect with users via Nokia. The $7.2 billion acquisition was completed. Microsoft took over Nokia's equipment and services divisions including mobile handsets, smart device businesses, and design teams, as well as the Nokia.com website and related social media. But can you get through the mobile terminal with these? There are still many roads for Microsoft to follow. The WP mobile phones, including the Nokia Lumia brand, are still difficult to truly bring strong challenges and existing forces in the market. Then Microsoft's mobile strategy requires more effort.

How Microsoft's new boss Nadera's reform will evolve may play a decisive role in the future development of Microsoft. Among them, mobile and cloud computing are two important fulcrums. In order to give the market more determination to change Microsoft's attempt, not long ago, Nadella has released the much-anticipated iPad version of the Office suite and no longer restricts it to the Windows platform. This is a gesture and a signal. Relative to the development of the mobile terminal, the author is more optimistic about the future of Microsoft's cloud computing, because this is a large background application and accumulation process, but also the future development needs, the development of the era of big data will inevitably bring more cloud computing Development opportunities, market development structures such as the future Internet of Things and car networking will all be based on big data applications, and the development of cloud computing is the basis for unlocking these relationships, including the development of mobile terminals. Of course, mobile terminals here are not only Confined to a mobile phone such a mode and mode, such as wearable devices and so on.

In fact, after many years of development, Windows has no market incubation period and education period because people have become accustomed to the Windows window system of the PC era. It is easy to get started. In this regard, neither iOS nor Android is. This advantage. Therefore, if Microsoft can use more platformization and terminalization to bring Windows to more fields, then the future development will be extremely competitive. This is actually where Nadella needs to be careful, and it is also the beginning of a long-term plan for rainy days.