Spring Festival white market slightly increased

After experiencing a policy vacuum, the white goods market experienced only a slight increase during the Spring Festival. According to Ovid Consulting's data, from January 13 to February 2, the terminal sales volume of the white electricity market increased by 0.4%, and the sales volume also declined. , a year-on-year decrease of 0.6%.

Air-conditioning retail sales decreased year-on-year

Specifically for each product, air-conditioning retail sales decreased by 15.3% year-on-year, retail sales decreased by 16.5% year-on-year, retail sales of refrigerators increased by 0.4% year-on-year, and retail sales increased by 0.7% year-on-year; retail sales of washing machines increased by 4.5% year-on-year, and retail sales increased by 4.8. %. Affected by the Spring Festival promotional activities, it is expected that the terminal retail sales in the white goods market in January will increase by 1.3% year-on-year.

Energy-efficient products become the direction of development

Some industry insiders expect that the performance of refrigerators and washing machines in the market will be relatively optimistic, and the air-conditioning market will experience a certain degree of decline.

According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, the air-conditioner market pattern in 2014 is variable, but from the aspect of products, channels, etc., under the new air-conditioning energy efficiency standards, high-efficiency air-conditioning will become the direction of market development, and the e-commerce platform is also It will become a new growth channel for the air-conditioning market.

Smart appliances become a new profit growth point

In addition to the impact of energy efficiency standards, intelligent products are also a profit growth point in the future. The latest data from the Ministry of Commerce show that during the Spring Festival Golden Week, smart home appliances are highly sought after by the market. This shows that consumption habits of home appliances are changing, and smart home appliances have been Enter the stage of rapid development.

Benefited from the introduction of the concept of smart appliances, home appliance stocks have been favored by the people in the near future. This is mainly because smart appliances have become the new darling of the market, and companies will focus on future development.