Good product tour Hangzhou station: LED home lighting market starts supply chain to emphasize overall competitiveness

"2014 is the first year of LED home lighting, the retail market really started." This is the high-tech LED chairman Zhang Xiaofei on March 21, sponsored by Gaogong LED 2014 LED lighting supply chain good products touring Hangzhou station on this year's LED lighting market The basic judgment of the overall situation.

In the past year, the price war in the domestic LED lighting market has intensified, and the price competition between low-end and mid-end products has become fierce. At present, the number of LED lighting products and enterprises is huge, and the situation is chaotic. LED lighting brings danger to the channel and brings opportunities.

The development trend of the LED industry is gradually becoming clear, and its penetration rate is increasing year by year in the home, business and outdoor fields. At the same time, the layout of multinational lighting companies in the Chinese market has basically been completed, and the Chinese and foreign LED lighting market wars have begun.

For enterprises, it is a potential opportunity brought by a diversified channel model. E-commerce channels have become an indispensable channel. Mobile e-commerce will become a sublimation after e-commerce, and WeChat mobile e-commerce will be an important marketing platform for future enterprises.

After several years of accumulation, the LED industry is developing towards standardization and standardization. The huge development opportunities in the LED industry also mean fierce market competition. A new round of industry reshuffle from upstream to midstream to downstream is inevitable.

No matter what kind of marketing means and marketing ideas are used by enterprises, they are ultimately inseparable from the support of product quality. The quality of products is inseparable from the good supply chain guarantee system.


The picture shows Dr. Zhang Xiaofei, Chairman of Gaogong LED

Guan Yong, general manager of Sunlight Lighting (600261.SZ) believes that supply chain management is one of the core capabilities of the company. Cost, delivery, quality issues and even new technology introductions are related to the supply chain. At the same time, enterprise supply chain competition reflects the competition of chains and chains, rather than peer-to-peer competition.

He believes that there are still many problems in the supply chain optimization of LED lighting companies. For example, there is no standardized supply chain procurement system within the enterprise. All levels of personnel can introduce and add suppliers. Some materials are only exclusive suppliers, new suppliers. The import is only based on price and other issues.

Guan Yong emphasized that companies must establish standardized supplier import rules and supplier evaluation systems, especially the importance of core suppliers participating in the early development of the company's products.


The picture shows the general manager of Sunshine Lighting

The application trend of packaging new materials is obvious:

At present, the entire LED packaging industry is still in the stage of driving new materials and new processes.

"The main function of the package is to protect and improve the reliability of the chip, so the choice of packaging materials is particularly important." Zhang Zhennan, research and development manager of Jingtai Optoelectronics, said, "The most important thing in packaging materials is glue, phosphors and brackets, especially A bracket material that solves the heat dissipation of the chip."

Zhang Zhennan introduced the latest PCT material lamp beads from Jingtai Optoelectronics in Hangzhou Station. “Compared with EMC, PCT 1W products are not lost to EMC 1W products in various performance indicators, and the cost performance is relatively higher.”

At present, PCT materials are superior to existing conventional PPA materials in high temperature endurance, high temperature long-term yellowing, reflectivity, and UV irradiation, and can be tested by LM-80.

He revealed that some manufacturers have applied PCT materials to TV backlights, high-power lighting SMD LEDs, etc.

Next, the development trend of LED will continue to develop along the direction of high current and high power. The existing materials will still face bottlenecks such as high temperature resistance, long time high temperature operation, yellowing, UV, etc., so the rapid introduction of new materials has become a packaging enterprise. The next step in application development is the direction.


The picture shows Zhang Zhennan, R&D Manager of Jingtai Optoelectronics.

The IC driver emphasizes cost-effective solutions for different luminaire designs:

"The long life of LED lamps, many times bring some misunderstandings to the company's product positioning." Chen Junji, director of product marketing lighting products, believes that companies can "sacrifice" product life to improve product quality. LED products are not only to provide functional lighting, but also to let users feel the benefits and convenience brought by LEDs all the time. By creating differentiation, the lamps have higher added value.

Specifically, it can be done from the two aspects of “change” and “unchanged”. One is to “change the change with constant change”, let the lamps shine brightly, and the second is to “change the change with goodness” and let the lighting The product is capable of automatic brightness adjustment, temperature automatic balance control, manual dimming control and other functions.

At the same time, power supplies and ICs, which are key components of LED luminaires, are undoubtedly facing strong price cuts, forcing IC manufacturers to continually adjust and propose new drive power solutions to help their upstream customers reduce costs.

Accumulation Technology has chosen the Nugget market segment to provide more value for the downstream customers and even the end consumers while achieving high cost performance.

Consumers' demands for lamps are not only reflected in the "price", but more in the "value". This also means that only the lamps that can provide lighting functions can no longer meet the market demand, and some lamps with intelligent functions such as dimming and color grading will be more favored by consumers.


The picture shows Chen Junji, Director of Accumulation Technology Lighting Products.

Aluminum-based circuit boards can not be ignored quality problems:

In recent years, the domestic LED aluminum substrate market is mixed, and the price difference is very different. Yang Lixin, deputy general manager of Yuanda Electronics, said that the breakdown voltage and thermal conductivity of LED lamps are directly related. The material properties of aluminum substrates directly determine the thermal conductivity of many, and many domestic enterprises have a large "moisture" in this respect.

At present, some domestic LED lighting companies often overlook some quality problems in the selection process of aluminum-based circuit boards. First, electrical performance problems, such as thin copper foil, insufficient purity of copper foil, traditional methods; second, resistance to voltage problems, such as unreasonable selection of dielectric layers, insufficient creepage distance for circuit design, insufficient thickness of solder mask; Layered foaming problem, the material selection is unreasonable, the processing temperature is too high, and the product storage link is affected.


The picture shows Yang Lixin, deputy general manager of Yuanda Electronics

Automated and efficient aging, online inspection to ensure the quality of lamps:

In order to ensure the quality of LED lighting products, LED products need to be aged and tested. However, the traditional methods of aging and detection often take up a lot of manpower and material resources and the accuracy cannot be guaranteed.

In recent years, efficient and accurate aging detection technology has become an urgent need for LED lighting companies. In order to solve these problems, Hangzhou Zhongwei Optoelectronics has introduced automated aging and testing equipment.

Zhao Hongbo, president of Hangzhou Zhongwei Optoelectronic Instrument Industry, said that unlike the single aging and sampling methods, the company introduced automatic equipment to introduce high-efficiency aging online detection technology, simulate various application conditions of products, set test standards according to enterprise standards, for each The product is tested for running water, eliminating defective products and ensuring 100% yield of the product.


The picture shows Zhao Hongbo, president of Hangzhou Zhongwei Optoelectronic Instrumentation Business Unit.
2014 China LED Lighting Supply Chain Good Product Tour Seminar Hangzhou Station Introduction:

On March 21st, the 2014 China LED Lighting Supply Chain Good Product Tour Symposium hosted by Gaogong LED and Zhejiang Lighting Association was held in Hangzhou Huajia Villa.

Hangzhou, known as “the city of oriental leisure, the city of quality life”, strongly supports the green and low-carbon industries. Hangzhou plays a pivotal role in the domestic LED market, forming an extension, chip, package, inspection, drive power to products. The complete industrial chain of application, each industry chain has a core enterprise with a certain scale.

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