Liard: The future LED lighting business revenue scale will be comparable to the display

In recent years, listed companies have reported that they will have a good performance in the secondary market. However, Liard (300296)'s fixed increase plan only accepts one day's daily limit, and the next day, it turns downwards and the amount can increase from the previous day. Doubled, and then the trend is also behind the broader market, the company's acquisition is facing the recovery of the LED industry, it should be confirmed by the market, then why is the capital market not stunned?

Additional issuance of Jinda Lighting
The additional issuance plan shows that Liard will purchase a total of 7.61 million shares + a total of RMB 200 million in cash to acquire 100% of Jinda Lighting at a price of 19.95 yuan per share. At the same time, it is planned to raise no less than RMB 17.95 per share. Ten thousand yuan, of which 50.625 million yuan is used to pay cash considerations, and the surplus will be used to support the development of Jinda's main business and improve the integration efficiency after mergers and acquisitions. Jinda Lighting is a provider of integrated lighting solutions. Strategic customers include Shenzhen Stock Exchange, SZI (Wal-Mart), Shangri-La Hotels and Resorts, and Hong Kong Hutchison Whampoa. From January to September 2013, net profit was 11.1955 million yuan. Can achieve a net profit of 175.517 million yuan. In addition, the counterparty promised that the net profit realized by Jinda Lighting for four years from 2013 should not be less than 15 million yuan, 22.5 million yuan, 29.25 million yuan and 38.03 million yuan respectively. If the promise is not fulfilled, the counterparty will compensate.

Liader is a leading company in the field of LED applications in China. Its products mainly include LED full color display products, system display products, creative display products, LED TVs, LED lighting products and LED backlight identification systems. The company is in a dominant position in the competition for large, medium and high-end LED application projects, especially in the field of LED small-pitch TV products. The 2013 third quarter report showed that the company's sales in the international market increased significantly. From January to September, international business orders were 143 million yuan, and the revenue was confirmed to be 105 million yuan, a year-on-year increase of 80.69%. It is expected that the fourth quarter will confirm a significant increase in net profit. In addition, from January to September, LED small-pitch TV signed an order of 203 million yuan, achieving sales income of 115 million yuan, an increase of 33.04%, gross margin of 36.37%, becoming the main force of operating income. The performance commitment of this acquisition will significantly improve the company's future performance.

Liard plans to scale the revenue of LED lighting business in the future with LED display revenue. The company's acquisition will accelerate the company's LED lighting business segment with the technical advantages, channel resources and customer resources of Jinda Lighting. Relevant industrial policies show that relevant national ministries and commissions will promote the implementation of green lighting projects and implement semiconductor lighting energy-saving industrial planning. Therefore, the lighting engineering industry in which Jinda Lighting is located has a broad market development space.

The world's largest 4K HDTV development prospects can be expected
It is understood that the LED TVs that consumers now widely recognize, the screen is still a liquid crystal panel, but the LED backlight module replaces the traditional backlight, so it still belongs to the traditional LCD LCD TV category, not the true LED. TV. Liard's independent research and development of LED TV as a true LED panel self-illuminating TV, is the world's first achievement in the field of LED display, with independent innovation core technology and intellectual property, the world's smallest point, the highest clarity of LED TV Leading the development of the global LED TV industry, representing the most advanced technology level in the LED display industry.

The LED small-pitch TV developed by Liard Company was put into the market in 2012. It has the advantages of high brightness, no seam-free shape, long life, high efficiency and energy saving, wide viewing angle, short response time, light weight and stereo display. Adapted to customer needs, also added touch function. In 2012, the company signed a total of nearly 200 million sales orders, and confirmed revenue of 153 million yuan during the reporting period, with a gross profit margin of 36.71%. The company's self-developed LED small-pitch TV products are divided into 4mm, 3mm, 2.5mm, 1.9mm, and 1.6mm according to the pixel pitch. In 2013, the company developed a smaller pitch 1.2mm product, which has entered the stage of small batch production. In July of this year, the company released the world's largest 288-inch 4K high-definition LED TV and 144-inch and 110-inch standardized TV, with a pixel pitch of 1.6mm / 1.9 mm / 2.5mm, the first in the world, LED TV can reach a high refresh rate of 3840Hz . The company's LED large-size TV industrialization has passed the acceptance of the expert group. In 2013, the company expects to achieve an output value of 500 million yuan. In 2012, the company's main revenue was 569 million yuan. Small-pitch TV will become an important pillar of the company. With the release of LED standard TV, the company plans to enter the high-end civilian market in the fourth quarter of 2014. The company will fully benefit from the industry growth with its first-mover advantage.

Involved in video broadcast control system to develop high-end customers
Liad has won several CCTV studio wall projects in succession this year. The CCTV-16 foreign language channel news studio project and the CCTV-4 news studio project are the first time CCTV news studios use LED 2.5mm small pitch. As a background screen, the product indicates that the LED display product technology developed by the company has reached the demand for high-demand studios in China, and has the conditions for promotion to high-end users in the broadcasting industry.

This month, Liard plans to acquire a 100% stake in Internet Yida from 40.83 million yuan. Connected Yida is a provider of LED display and control system solutions for the broadcast and television industry. Interconnected Yida has established cooperative relationships with 38 provincial and municipal TV stations such as CCTV and Hunan TV, providing display and control solutions for TV studios, studios and other venues. Interconnected Yida expects net profit for November to December 2013, 2014 and 2015 to be no less than 5 million yuan, 7 million yuan and 10 million yuan respectively. If it fails to meet the standards, it will compensate the company. This will help further enhance the company's market share in the field of radio and television and its leading position in the industry.

Restricted shares are lifted or are short-term risks
As a company listed in 2012, Liard ushered in the first release of the restricted shares on Friday. According to the lock-up commitment of the relevant shareholders to Liard before the listing, on November 29, 2013, Wei Qijun and Zhang Longhu The total of 4,972,500 shares of listed companies (3.32% of the total share capital of listed companies) held by 36 natural person shareholders will be released from restrictions; from December 17, 2013, Fosun Investment, Zhongke Huitong and Tianjin Fuhai will be released. The legal person shareholder and the listed companies of Guru, Chen Hua and Tang Bin held a total of 14.475 million shares (accounting for 9.65% of the total share capital of the listed company), which will be released from restricted sales, of which the proportion of venture capital is relatively large.

On November 29, Liard rose 3.9%, but on the 17th of next month, the company will face a greater proportion of risk reduction. There are market participants who are more likely to understand the profitability of venture capital. This may be the market The company is cautiously important, but in the long run, Liard's main business is facing a better development environment. With the continuous expansion of the company's LED application products, the company is expected to enter a period of rapid development.

The company's equity incentive plan also shows that based on the 2011 net profit, the net profit growth rate for 2013-2015 is 30%, 55%, and 80%, respectively.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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