**Foreword**
The sharing economy began with the sharing of items, finance, space, accommodation, food, knowledge, and resources. It has become a hot topic across nine different fields and is now a global concern. Among these, shared mobility—particularly shared cars—has taken center stage as a vital component of this economic model.
At the Davos Forum in early 2017, President Xi Jinping of China and several foreign leaders discussed the concept of the sharing economy. Later that year, from July 20th to 21st, the second 2017 Electric Vehicle and Charging Infrastructure Construction and Operation Summit was held in Beijing, hosted by Polaris Power Network United Nations Network Electric Vehicle Service Co., Ltd. During the event, Fan Yongyue, Vice President of GreenGo Green Dog Car Rental, shared insights on travel from a sharing economy perspective, discussing the current state, models, and future trends of shared car services.
**First, the Sharing Economy Has Become a New Trend**
[Image: Current new energy vehicle operation mode and future development trend]
The sharing economy is growing rapidly and has gradually become a new trend. Among all the sectors, shared mobility—such as carpooling, ride-hailing, and car-sharing—has seen the highest demand and maturity. These forms are often referred to as "shared transportation." The time-sharing leasing industry has also developed alongside this trend, becoming an essential part of urban mobility.
**(1) Three Conditions for the Development of Time-Sharing Leasing**
Time-sharing leasing is based on individual needs, utilizing mobile internet for online booking, self-service rental, and flexible pick-up and drop-off. This model, known as car-sharing abroad, requires three key elements: first, a shift in mindset among both owners and users; second, the presence of a digital platform that supports mobile internet; and third, effective offline services. Together, these conditions form the foundation of the shared economy, now commonly referred to as shared transportation.
[Image: Three conditions for the development of time-sharing leases]
[Image: Unit: person]
Shared cars serve as a useful complement to public transportation, ride-hailing services, and taxis, offering greater flexibility and accessibility in urban environments.
**(2) Time-Sharing Leasing Combined with New Energy Vehicles**
**Advantages and Prospects**
For end users:
- Saving on travel costs, including car purchase and maintenance.
- Avoiding challenges like license plate restrictions and high purchase costs in first-tier cities.
- Meeting diverse travel needs for car-free families, increasing mobility options.
For the automotive market:
- Large-scale procurement or leasing by companies boosts the auto industry.
- Supports the growth of the new energy vehicle sector, reducing concerns about limited range and long charging times, thus improving user experience and brand recognition.
For urban transportation and the environment:
- Reduces private car usage, easing traffic congestion and improving travel quality.
- Increases utilization of new energy vehicles, lowering emissions and improving air quality.
**Foreign Models of New Energy Vehicle Time-Sharing**
Car-sharing originated in Switzerland. Today, companies like Aurolib and Car2go lead in new energy vehicle sharing.
[Image: Current new energy vehicle operation mode and future development trend]
**Take Aurolib as an example:**
- **Government Support:** Electric vehicle sharing is integrated into the public service system, with government subsidies provided directly to operators.
- **Wide Coverage:** Over 4,000 vehicles operate in 46 towns around Paris, supported by 1,100 charging stations and 6,000 charging points.
- **Fixed Website Model:** Registration requires international driver’s licenses, passports, or ID cards, and payments can be made via Visa, Mastercard, or Blue Card.
- **Profit Model:** Membership options include monthly fees with discounted rates, or pay-per-use with reservation charges.
- **Corporate Background:** Developed by Renault and Bolloré, the Bluecar model is cost-effective and widely used.
**China's New Energy Vehicle Time-Sharing Market Is Still in Early Exploration**
Time-sharing leasing entered China after 2010, with operational companies emerging in 2013. More than 100 cities are now involved, with over 150 operators and 30 key players, mainly in Beijing, Shanghai, Hangzhou, Shenzhen, and Chongqing. However, the market is still in its early stages of development.
[Image: Current new energy vehicle operation mode and future development trend]
Currently, the Chinese market features three main business models: large-scale development by car manufacturers, differentiated market strategies, and technology-based service provision. Each model offers unique advantages:
- **Large-Scale Development Model:** Focused on mass production and capital strength, aiming to drive transformation in the automotive industry.
- **Differentiated Development Model:** Targets specific markets such as urban commuters, high-end users, official use, tourism, and rural areas.
- **Technology Service Model:** Focuses on providing digital platforms and IoT solutions to enhance user experience and optimize supply-demand matching.
Time-sharing leasing leverages the power of mobile internet to improve user experience, enabling efficient matching of supply and demand. Unlike traditional rental models, it allows users to register online, locate cars via apps, and return them without face-to-face interaction. This creates a seamless, 24/7 unattended service, combining online marketing with offline operations in an O2O model.
[Image: Current new energy vehicle operation mode and future development trend]
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