In the era of the fourth industrial revolution, rapid advancements in science and technology have brought about groundbreaking innovations, with artificial intelligence (AI) standing at the forefront. Powered by deep learning, AI is now deeply embedded across various industries, transforming human life and ushering in a new age of intelligent systems.
In the home appliance sector, Changhong has taken a significant step forward by launching the Q5K AI TV, which features voiceprint recognition technology. This innovation marks a major milestone in the integration of AI into consumer electronics, showcasing how smart TVs can simulate human-like thinking and provide more intuitive, personalized services in daily use.
"TV that thinks like people" is no longer just a concept. On platforms like Jingdong Mall, many TVs are labeled as "AI-enabled," but not all deliver on their promise. Many still struggle with accurate voice recognition, forcing users to rely on traditional remotes. This so-called "pseudo-intelligence" not only frustrates users but also damages the industry's reputation.
Chen Keyu, product manager at Changhong CHiQ TV, emphasized that true AI goes beyond basic voice control. "With deep learning, smart TVs can understand user preferences, adapt over time, and offer more intelligent experiences," he said. The real value of AI lies in its ability to learn, grow, and anticipate user needs—making it much more than just a voice-activated device.
The latest AI TV from Changhong uses far-field voice technology, allowing users to issue commands from up to 5 meters away. It supports a wide range of functions, from switching channels to watching live shows, playing games, and even interacting with content. Additionally, these TVs can analyze user behavior through big data and cloud computing, improving accuracy and correcting errors in voice commands.
"By combining strong technical infrastructure with cloud-based services, our AI TV simulates human-like thinking, delivering personalized and efficient content," Chen explained. Changhong’s AI TV stands out in hardware, software, and content offerings, positioning itself as a leader in the industry.
As one of the first companies to integrate AI into home appliances, Changhong has been at the forefront of this transformation. In 2016, it launched the world’s first AI TV, paving the way for other brands to follow. Today, AI-powered refrigerators, air conditioners, and more are becoming common in households.
Artificial intelligence is now the most anticipated technology in the television market. Before AI TVs, Internet TVs dominated the scene, offering a wide range of applications. However, navigating through multiple layers of menus often took time and effort. With AI, the experience has become faster and more intuitive.
Chen highlighted that the goal of Changhong’s AI TV is to simplify user interaction. "We want users to find what they need quickly, and for the TV to remember their preferences, pushing relevant content automatically," he said. This shift from passive to proactive interaction is changing how people engage with their devices.
According to a survey by the China Consumer Electronics Survey Office, 38% of consumers consider AI the hottest technology in the TV industry, followed by OLED (22%) and quantum dot (12%) technologies. This indicates strong public interest and a promising future for AI TVs.
At the World Intelligence Conference in Tianjin, officials and experts highlighted that AI is becoming a key driver for the next wave of technological and industrial change. As AI continues to evolve, it is expected to bring deeper learning, cross-industry integration, and more seamless human-machine collaboration.
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