The new generation of Regal has officially launched, introducing 20 models across four series: 20T, 28T, 30H, and GS, with a price range from 17.58 to 26.98 million yuan. It's been nine years since the previous version was introduced, and during that time, the model has maintained a solid performance level, but Regal’s ambitions go far beyond just being a mid-range car. The brand aims to compete directly with top rivals like Magotan and Accord, aiming for a strong presence in the mid-size sedan market.
After a long wait, the new Regal is back—and it’s ready to make an impact. What changes have been made over the past nine years? Here are the four key updates you need to know:
1. **Lower and more dynamic design** – The new Regal features a lower stance and a more aggressive, sporty look, giving it a fresh and modern appearance.
2. **Powerful 2.0T+9AT powertrain** – The most popular option is the 2.0T engine paired with a 9-speed automatic transmission, delivering 192 kW of power and 350 Nm of torque. This combination ensures smooth and efficient performance.
3. **Upgraded automatic parking system** – The new system allows for hands-free and feet-free parking, making it easier and more convenient for drivers.
4. **Lightweight construction** – The new Regal has lost 160 kg compared to its predecessor, improving both safety and fuel efficiency. It's reported that the fuel consumption is as low as 4.3L/100km, which is impressive for a large American car.
With Buick’s new family design language, the Regal now features a striking waterfall grille with chrome accents, giving it a more extended and sophisticated front face. The second-generation matrix-style full-LED headlights add a sharp and modern touch, while the taillights echo the same design. The body is also slightly shorter and wider, with a 28mm drop in height, enhancing the overall driving experience.
In terms of comfort, the wheelbase has been increased by 92mm, offering more legroom and a smoother ride. The interior remains elegant and business-oriented, with a refined atmosphere that appeals to professionals and families alike.
Technologically, the new Regal is well-equipped. It includes a HUD head-up display system that can switch between four different information interfaces, allowing drivers to view speed, navigation, and entertainment data without taking their eyes off the road. The upgraded parking system is also expected to deliver a truly hands-free and feet-free experience, something that will be tested further after the launch.
Safety and efficiency are also top priorities. The high-strength body structure ensures better protection, while the reduced weight contributes to improved fuel economy. This shift marks a significant change from the traditional image of American cars as fuel guzzlers.
In the fiercely competitive B-class sedan market, where luxury brands and German, Japanese, and American competitors all vie for dominance, the new Regal is stepping up its game. With a stronger product lineup, advanced technology, and a more refined design, it's clear that Regal is aiming to reclaim its position as a top contender.
As Wang Yongqing, General Manager of SAIC-GM, stated, “The new Regal inherits the dynamic, refined, and tech-driven qualities of its predecessors, while meeting the evolving needs of today’s middle-class families with innovative and comprehensive features. It is set to lead the development trend of premium mid-size sedans.â€
After nine years of refinement, the new Regal is finally here, and with its improved performance, smart tech, and competitive pricing, it's sure to attract attention. Its sales success is something many are looking forward to.
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