This year's 51 will be the best time for Yangcheng people to purchase smart phones. This reporter learned that Guangzhou Gome will launch the industry's largest “smartphone festival†in the near future. During the event, Gome’s smart phone prices will have a maximum drop of 30%. At the same time, Gome will be able to enjoy a package allowance of up to 70% as well as long products. Returns and other concessions, smart phones will usher in market climax.
Guangzhou Gaomei, general manager of the high cluster, said that the current smart phone and tablet computer-based 3C category has become the focus of Gome's business unit, the "Smart Phone Festival" is to expand the United States in the field of smart phone leading edge In a short period of time, the share of smart phones in Gome stores will be expected to increase by 20% to over 60% of mobile phone sales. At the same time, after June this year, Guangzhou Gome will completely stop selling more than 1,500 yuan of non-smart phones, which will continue to strengthen The status of Gome's 3C category's largest retail store.
Launching the Smartphone Festival to lower smartphone prices by nearly 30% The current smartphone market is becoming the first choice for more and more consumers to purchase mobile phones. In order to allow consumers to buy a smart phone, Guangzhou Gome will launch the “Smartphone Festival†on XX. Through large-scale mass production, the price of smart phones will be lowered by 10%-30%, and there will be various Android 2.1 models. Operating systems, 2.8-inch touch screen mobile phones collectively fell below 1,000 yuan. Industry analysts believe that Gome's move will make smart phone prices "popular," and this will continue to accelerate the speed of adoption of smart phones.
As the largest home appliance retailer in China, GOME has the most complete network layout and the largest loyal consumer group, and has become the largest smart phone retail platform in China. It is understood that the mobile phone festival has been fully supported by the world's leading mobile phone manufacturers, not only the product category leading the entire industry during the event, but also a variety of special machines will also be heavy supply. Guangzhou Gome 3C business director XX told reporters that GOME smart phone product line covers iPhone, Nokia, HTC, Motorola, Samsung, Blackberry, Sony Ericsson, LG, Sharp, Dopod, Lenovo, Tianyu, Cool, Huawei, ZTE and other 15 Brands, these smart phones are equipped with Apple iOS, Google Android, Microsoft windows moble, Nokia Symbian, black mold and Samsung Bada, China Mobile Ophone and other operating systems, consumers can choose according to their own needs different smart phones.
The responsible person further pointed out that at present, the number of models of smart phones in GOME stores has reached 20%, and the sales amount has accounted for 40%. After June of this year, Gome will no longer introduce and sell new non-smart phones worth more than 1,500 yuan. The existing inventory of non-smart phones will also be fully dealt with at the clearance price. By that time, smart phones will reach more than 60% of sales volume.
When foreign brands push smart phones, domestic mobile phone brands have also ushered in the best time for smart phones. From the Music Phone pushed by Lenovo, to the "Thousand Dollar Smart Machines" of brands such as Huawei, ZTE, Coolpad, and Tianyu, we can see the outstanding performance of domestic brands. In particular, China Telecom’s custom Huawei C8500 has sold more than 1 million units in 100 days and currently has shipped more than 1.5 million units. The smartphones of mobile phone manufacturers such as OPPO, Jinli, Backgammon, and Malata will all be available in June-July to capture the summer market.
It is also understood that during the event, the Korean brand Samsung, LG has pushed a variety of smart phones priced at 1,500 yuan, such as the Samsung S5570, Samsung 5560, LG P350 will be fully preferential sales.
Up to 70% of the consumer subsidy of the joint three operators
It is understood that during the Mobile Festival, Gome will cooperate with China Telecom, China Unicom, and China Mobile to provide one-stop consumer services for consumers. At the same time, it will also set a historical record for mobile phone subsidies, with user subsidies reaching up to 70% of the package amount. By then, the three major telecommunications operators will fully enter all the stores in Guangzhou Gome, the entire line of business can be carried out in Gome stores, and provide consumers with exclusive nickname, exclusive package offers, including iPhone bare metal sales, iPhone 0 yuan contract purchase Machines, HTC's first three-network four-channel global roaming mobile phone S710 stunning series and other star models are available in sufficient quantity for sale, and can enjoy a high subsidy of “0†yuan purchase.
At present, Gome has built a smart phone's best promotion platform with its network advantages in more than 300 cities and more than 1,400 stores across the country and a large target consumer group traffic. It has become the first batch of strategic cooperation agreements with three major operators. One of the channels. This means that Gome will work with the three major operators to develop a full range of strategic cooperation, and the three major operators will choose to go public in Gome.
Industry experts said that the future channel and operator cooperation will be further deepened. Gome will play an important role in this industry change, not only professional home appliances and 3C sales stores, but also has the operator users develop even virtual The function of "operation" has achieved a win-win situation for both partners and consumers.
Take the lead in extending the time limit to provide professional and caring services Currently, smart phones have become a multi-functional Internet mobile product integrating entertainment, communications, and Internet access. However, Gome found through consumer research that the problem of touch screen failure and slow system operation in smart phones is also becoming increasingly prominent.
In order to protect consumers' rights and interests in an all-round way, Guangzhou Gome introduced its service promise of "extended return period for smart phones" for the first time in the industry. From April 23 to May 3, customers who purchased smartphones with the specified model in the GOME store in Guangzhou can enjoy the extended service of “14 days refundable, 30 days replacement†for quality problems, which is higher than that of the national original. Set the "Three Guarantees" requirement time limit. It is worth noting that the companies that cooperate with Gome will send 200 "3G smart players" to provide free software downloads, mobile phone grooming, system optimization, and other professional services, eliminating consumers' worries.
Industry experts said that services and prices will directly affect the two major factors in mobile phone sales. For channel providers, the power of brands and services will be further demonstrated, and the advantages of large-scale chain brand operations will be revealed this year. From the current market situation, Gome has undoubtedly become the largest smartphone promotion and sales platform.
Guangzhou Gaomei, general manager of the high cluster, said that the current smart phone and tablet computer-based 3C category has become the focus of Gome's business unit, the "Smart Phone Festival" is to expand the United States in the field of smart phone leading edge In a short period of time, the share of smart phones in Gome stores will be expected to increase by 20% to over 60% of mobile phone sales. At the same time, after June this year, Guangzhou Gome will completely stop selling more than 1,500 yuan of non-smart phones, which will continue to strengthen The status of Gome's 3C category's largest retail store.
Launching the Smartphone Festival to lower smartphone prices by nearly 30% The current smartphone market is becoming the first choice for more and more consumers to purchase mobile phones. In order to allow consumers to buy a smart phone, Guangzhou Gome will launch the “Smartphone Festival†on XX. Through large-scale mass production, the price of smart phones will be lowered by 10%-30%, and there will be various Android 2.1 models. Operating systems, 2.8-inch touch screen mobile phones collectively fell below 1,000 yuan. Industry analysts believe that Gome's move will make smart phone prices "popular," and this will continue to accelerate the speed of adoption of smart phones.
As the largest home appliance retailer in China, GOME has the most complete network layout and the largest loyal consumer group, and has become the largest smart phone retail platform in China. It is understood that the mobile phone festival has been fully supported by the world's leading mobile phone manufacturers, not only the product category leading the entire industry during the event, but also a variety of special machines will also be heavy supply. Guangzhou Gome 3C business director XX told reporters that GOME smart phone product line covers iPhone, Nokia, HTC, Motorola, Samsung, Blackberry, Sony Ericsson, LG, Sharp, Dopod, Lenovo, Tianyu, Cool, Huawei, ZTE and other 15 Brands, these smart phones are equipped with Apple iOS, Google Android, Microsoft windows moble, Nokia Symbian, black mold and Samsung Bada, China Mobile Ophone and other operating systems, consumers can choose according to their own needs different smart phones.
The responsible person further pointed out that at present, the number of models of smart phones in GOME stores has reached 20%, and the sales amount has accounted for 40%. After June of this year, Gome will no longer introduce and sell new non-smart phones worth more than 1,500 yuan. The existing inventory of non-smart phones will also be fully dealt with at the clearance price. By that time, smart phones will reach more than 60% of sales volume.
When foreign brands push smart phones, domestic mobile phone brands have also ushered in the best time for smart phones. From the Music Phone pushed by Lenovo, to the "Thousand Dollar Smart Machines" of brands such as Huawei, ZTE, Coolpad, and Tianyu, we can see the outstanding performance of domestic brands. In particular, China Telecom’s custom Huawei C8500 has sold more than 1 million units in 100 days and currently has shipped more than 1.5 million units. The smartphones of mobile phone manufacturers such as OPPO, Jinli, Backgammon, and Malata will all be available in June-July to capture the summer market.
It is also understood that during the event, the Korean brand Samsung, LG has pushed a variety of smart phones priced at 1,500 yuan, such as the Samsung S5570, Samsung 5560, LG P350 will be fully preferential sales.
Up to 70% of the consumer subsidy of the joint three operators
It is understood that during the Mobile Festival, Gome will cooperate with China Telecom, China Unicom, and China Mobile to provide one-stop consumer services for consumers. At the same time, it will also set a historical record for mobile phone subsidies, with user subsidies reaching up to 70% of the package amount. By then, the three major telecommunications operators will fully enter all the stores in Guangzhou Gome, the entire line of business can be carried out in Gome stores, and provide consumers with exclusive nickname, exclusive package offers, including iPhone bare metal sales, iPhone 0 yuan contract purchase Machines, HTC's first three-network four-channel global roaming mobile phone S710 stunning series and other star models are available in sufficient quantity for sale, and can enjoy a high subsidy of “0†yuan purchase.
At present, Gome has built a smart phone's best promotion platform with its network advantages in more than 300 cities and more than 1,400 stores across the country and a large target consumer group traffic. It has become the first batch of strategic cooperation agreements with three major operators. One of the channels. This means that Gome will work with the three major operators to develop a full range of strategic cooperation, and the three major operators will choose to go public in Gome.
Industry experts said that the future channel and operator cooperation will be further deepened. Gome will play an important role in this industry change, not only professional home appliances and 3C sales stores, but also has the operator users develop even virtual The function of "operation" has achieved a win-win situation for both partners and consumers.
Take the lead in extending the time limit to provide professional and caring services Currently, smart phones have become a multi-functional Internet mobile product integrating entertainment, communications, and Internet access. However, Gome found through consumer research that the problem of touch screen failure and slow system operation in smart phones is also becoming increasingly prominent.
In order to protect consumers' rights and interests in an all-round way, Guangzhou Gome introduced its service promise of "extended return period for smart phones" for the first time in the industry. From April 23 to May 3, customers who purchased smartphones with the specified model in the GOME store in Guangzhou can enjoy the extended service of “14 days refundable, 30 days replacement†for quality problems, which is higher than that of the national original. Set the "Three Guarantees" requirement time limit. It is worth noting that the companies that cooperate with Gome will send 200 "3G smart players" to provide free software downloads, mobile phone grooming, system optimization, and other professional services, eliminating consumers' worries.
Industry experts said that services and prices will directly affect the two major factors in mobile phone sales. For channel providers, the power of brands and services will be further demonstrated, and the advantages of large-scale chain brand operations will be revealed this year. From the current market situation, Gome has undoubtedly become the largest smartphone promotion and sales platform.
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