“This year, the company will invest RMB 5 billion to RMB 6 billion in solar energy business. In the future, it plans to invest 15% of the investment in this field each year.†On February 21, Chen Jianbin, general manager of AU Optronics Solar Energy Business Group, told the newspaper that the company hopes to use In three years, the solar business accounted for 1/10 of the total turnover.
As the world's third largest manufacturer of thin-film liquid crystal panels (TFT-LCD), in 2010, AU Optronics had a turnover of 16.3 billion US dollars, and its products had a global market share of 20.9%.
Due to lower prices of LCD panels, intensified market competition, and huge impact from the economic cycle, the company has been looking for new profit growth points in recent years and has begun to shift the focus of its panel business to mainland China.
The difference between the new business and other companies is that AUO has entered the solar field and is committed to the solution of the entire project instead of only focusing on one production link.
Chen Jianbin told this newspaper that the company will not only sell terminal products to the outside world, but also achieve independent external sales of products at each stage. It is hoped that after three years, the contribution of solar energy business will reach 1/10 of the company's total revenue.
"So, we have the intention not only of solar cell efficiency, but of all aspects of efficiency," said Chen Jianbin, according to the company's past experience in the LCD business, "solving key technologies, and then using the most competitive model, In order to achieve industry leadership, become a 'integrated' solar photovoltaic leader."
Since 2009, AUO has successively acquired Japanese M. Over half of Setek’s equity and Sun-power established a joint venture to manage the supply of high-quality polysilicon raw materials. In February this year, AUO will invest RMB 2 billion in Tianjin to build a solar photovoltaic module production base, which will be completed at the end of this year. Complete the main structure and installed capacity, and the annual production capacity is expected to reach 1GW.
After breaking through key technologies, AUO will invest 15% of its total investment in solar energy every year to expand its production scale.
Chen Jianbin introduced, for example, that the previous polysilicon production was located in Japan and did not have a cost advantage. In the future, it will consider production at the Tianjin Plant and the Taiwan Plant. The Japanese Plant will play a role in technological innovation.
At present, AU Optronics has a polysilicon capacity of 7,000 tons, a silicon wafer of 1.1-1.2 GW, a battery module of 500 MW, and a photovoltaic module efficiency of 19.5%, while the industry average is about 14%.
With the intensification of competition in the LCD panel market and the huge impact of the economic cycle, AUO has been looking for new profit growth points in recent years. In addition to solar energy, it is also increasing the entry of electronic paper and OLED application solutions.
China Card Location In 2010, LG, Samsung, AU Optronics, and New Chi Mei four major manufacturers together accounted for more than 80% of global panel shipments. With Samsung and LG planning to invest 6 billion U.S. dollars to build factories in mainland China, AUO has also stepped up its card slot in the mainland's emerging markets. Mainland China is expected to become the world's largest LCD TV market.
In January 2011, it was reported that AU Optronics and Taiwan Bank and other 29 syndicates signed a loan of 45 billion New Taiwan dollars (about 10 billion yuan) to supplement their working capital.
According to the plan, this year, AU Optronics will invest 3 billion US dollars to build a 7.5-generation LCD panel manufacturing plant in Kunshan, which is expected to be put into operation in 2012 to increase its share of LCD panels in mainland China. Of this $3 billion in investment, 1.8 billion was from bank loans in mainland China.
Market rumors that AU Optronics hopes to accelerate the progress of the acquisition of Kunshan Longfei Optoelectronics, according to Peng Shuanglang, executive vice president of AU Optronics global business revealed that the move is still pending instructions from the mainland government.
This is the first time Taiwan has approved the project to build a high-generation panel line for the mainland. The condition is that AUO needs to invest NT$550 billion in Taiwan before 2022 to expand its 11-generation panel plant and two solar cell plants in Taiwan. To this end, Li Zhaoyao, chairman of Taiwan’s AU Optronics, called for Taiwan’s government to relax investment in cross-strait funding after landing at the open panel plant.
In addition to the layout of Kunshan, in May of this year, AU Optronics will start production of its LCD panel module plant and LCD TV project in Hefei.
In 2010, AU Optronics had a turnover of 16.3 billion U.S. dollars and a net profit of 254 million U.S. dollars. Due to lower prices of LCD panels and the impact of exchange rate appreciation of the New Taiwan dollar, the company’s losses in the fourth quarter reached US$390 million.
At present, the company has about 25,000 employees in mainland China. Chen Jianbin said that it is not affected by the shortage of workers.
As the world's third largest manufacturer of thin-film liquid crystal panels (TFT-LCD), in 2010, AU Optronics had a turnover of 16.3 billion US dollars, and its products had a global market share of 20.9%.
Due to lower prices of LCD panels, intensified market competition, and huge impact from the economic cycle, the company has been looking for new profit growth points in recent years and has begun to shift the focus of its panel business to mainland China.
The difference between the new business and other companies is that AUO has entered the solar field and is committed to the solution of the entire project instead of only focusing on one production link.
Chen Jianbin told this newspaper that the company will not only sell terminal products to the outside world, but also achieve independent external sales of products at each stage. It is hoped that after three years, the contribution of solar energy business will reach 1/10 of the company's total revenue.
"So, we have the intention not only of solar cell efficiency, but of all aspects of efficiency," said Chen Jianbin, according to the company's past experience in the LCD business, "solving key technologies, and then using the most competitive model, In order to achieve industry leadership, become a 'integrated' solar photovoltaic leader."
Since 2009, AUO has successively acquired Japanese M. Over half of Setek’s equity and Sun-power established a joint venture to manage the supply of high-quality polysilicon raw materials. In February this year, AUO will invest RMB 2 billion in Tianjin to build a solar photovoltaic module production base, which will be completed at the end of this year. Complete the main structure and installed capacity, and the annual production capacity is expected to reach 1GW.
After breaking through key technologies, AUO will invest 15% of its total investment in solar energy every year to expand its production scale.
Chen Jianbin introduced, for example, that the previous polysilicon production was located in Japan and did not have a cost advantage. In the future, it will consider production at the Tianjin Plant and the Taiwan Plant. The Japanese Plant will play a role in technological innovation.
At present, AU Optronics has a polysilicon capacity of 7,000 tons, a silicon wafer of 1.1-1.2 GW, a battery module of 500 MW, and a photovoltaic module efficiency of 19.5%, while the industry average is about 14%.
With the intensification of competition in the LCD panel market and the huge impact of the economic cycle, AUO has been looking for new profit growth points in recent years. In addition to solar energy, it is also increasing the entry of electronic paper and OLED application solutions.
China Card Location In 2010, LG, Samsung, AU Optronics, and New Chi Mei four major manufacturers together accounted for more than 80% of global panel shipments. With Samsung and LG planning to invest 6 billion U.S. dollars to build factories in mainland China, AUO has also stepped up its card slot in the mainland's emerging markets. Mainland China is expected to become the world's largest LCD TV market.
In January 2011, it was reported that AU Optronics and Taiwan Bank and other 29 syndicates signed a loan of 45 billion New Taiwan dollars (about 10 billion yuan) to supplement their working capital.
According to the plan, this year, AU Optronics will invest 3 billion US dollars to build a 7.5-generation LCD panel manufacturing plant in Kunshan, which is expected to be put into operation in 2012 to increase its share of LCD panels in mainland China. Of this $3 billion in investment, 1.8 billion was from bank loans in mainland China.
Market rumors that AU Optronics hopes to accelerate the progress of the acquisition of Kunshan Longfei Optoelectronics, according to Peng Shuanglang, executive vice president of AU Optronics global business revealed that the move is still pending instructions from the mainland government.
This is the first time Taiwan has approved the project to build a high-generation panel line for the mainland. The condition is that AUO needs to invest NT$550 billion in Taiwan before 2022 to expand its 11-generation panel plant and two solar cell plants in Taiwan. To this end, Li Zhaoyao, chairman of Taiwan’s AU Optronics, called for Taiwan’s government to relax investment in cross-strait funding after landing at the open panel plant.
In addition to the layout of Kunshan, in May of this year, AU Optronics will start production of its LCD panel module plant and LCD TV project in Hefei.
In 2010, AU Optronics had a turnover of 16.3 billion U.S. dollars and a net profit of 254 million U.S. dollars. Due to lower prices of LCD panels and the impact of exchange rate appreciation of the New Taiwan dollar, the company’s losses in the fourth quarter reached US$390 million.
At present, the company has about 25,000 employees in mainland China. Chen Jianbin said that it is not affected by the shortage of workers.
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