After Apple released the iPad in April this year, it brought joy to customers and caused huge damage to its competitors. The iPad threat is widely seen as the reason for forcing the e-reader to cut prices twice. The manufacturers lowered the prices of e-readers in May and July respectively.
The impact of the iPad on netbooks and tablets is less clear. In April of this year, Amazon data appeared to reveal some of the early effects of the iPad. After tracking Amazon prices, no significant impact was found.
Tim Luke, an analyst at Barclays Capital, pointed out in an August 10 research report on Intel that the iPad is suppressing other tablet makers.
The development momentum of the iPad has forced competitor PC providers to release “products that use ARM architecture, Atom processors, and Android software†in the first quarter of 2011. Some companies have turned their attention to the Chinese market because of Apple’s content. The dominant position in this area has not yet been popularized in the Chinese market. Several vendors set the tablet price at $299, especially for tablets running Android. In contrast, the iPad sells for between $499-899.
In May of this year, chip maker Freescale said that a large number of tablet PCs will be delayed until January 2011.
Strategic shifts affect not only manufacturers, but also a large number of component vendors, software vendors, and retailers.
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