Don't worry about physical stores! Ali VR shopping is still far away from us

After the Spring Festival, 2017 has officially started on the right track. From this week, it is believed that most people have returned to work and started the journey of the new year. At present, it has been nearly three months since the double 11 of 2016. The party-starred Tmall party and the record trading volume of RMB 120.7 billion have certainly left a deep impression on everyone. During the double 11 session, everyone may be busy filling up the shopping cart and waiting for a zero spike. They did not notice Ali's officially launched VR shopping technology, Buy+, on November 1.

Ali's launch of VR Shopping Buy+ can be described as a series of twists and turns, during the number of skip tickets, as early as the beginning of 2016 has set up a VR laboratory, until November 1 officially released. VR is undoubtedly a major hot spot in 2016. No matter which industry is paying special attention to this emerging technology, games, movies, medical care, education, etc., are now expanding into the shopping field. Ma Yun Dao, who has always been very sensitive to his sense of smell, is naturally very optimistic about the prospects of VR. He also uses Buy+ as a very important strategic project for Ali.

Alibaba Taobao Buy+ Promotional Video

In fact, Buy+ mainly uses interactive panoramic video technology, taking into account the first wave of Buy+ users must be through the use of mobile phone + helmet, so in the interactive control part, it is achieved by hovering to fix the point of view, by controlling the video frame bit To achieve the forward and backward movement in the virtual scene, the most difficult part is to determine the position where the product interaction information should be displayed through the video frame bit. The background is to open up the Taobao account information and product database to achieve the basic functions of shopping.

Buy+ offline experience shop

Say that Ma Yun daddy, the physical store will shake three shake. Indeed, the emergence of Taobao has brought a lot of impact to offline stores, and the Buy+ VR shopping style gives consumers a more authentic and immersive shopping experience. You can visit any shop. The official release of Taobao Buy+ can be said to have given the physical store a punch. However, there is no need to panic in the physical store, because Ali's Buy+ wants to completely replace the traditional shopping methods, I am afraid there are still many problems that need to be solved.

2Buy+ is far from expected results

At present, this feature of Buy+ is already on Taobao, and you can experience using Taobao to scan the Buy+ QR code. Users can select the single-screen panoramic mode and VR glasses to enter Buy+. Panorama mode does not require a VR device. You can use the mobile phone or drag your finger to roam the scene. The VR mode requires the mobile phone to be put into the VR glasses case and interact with the line of sight focusing. But in fact, everyone will feel after the actual experience, the ideal is very full, the reality is very skinny.

Buy+ is far from expected results

First, the number of shopping scenes and products on Buy+ is very limited, and the number of products that customers can choose when shopping is limited. Maybe you enter a shopping mall. There are a huge variety of goods, but only the marked goods can be selected and purchased. At the same time, only 7 different destinations can be reached through Buy+, including Macy's in the United States, and Matsumoto's drug store in Japan. Due to the limited construction of scenarios and merchandise models, to complete more scenarios and merchandise requires a lot of technical personnel to invest in modeling and interaction design, so the current purchase through Buy+ is very limited.

There are 7 alternative destinations on the wall

United States Target shops have a shuttle bus

At the same time, the interaction mode of Buy+ is similarly scarce. At present, focusing through line-of-sight is the only way that no external device input is required, but its disadvantages are also obvious. In the actual experience, you need to avoid looking at products that you do not want to select, and it is easy to cause mistakes when you are stuck, and the efficiency of input is very low. You may need to stare at a product for a long time to recognize it. It's a far cry from a real and immersive shopping experience.

The choice of goods is very limited

Product details

Another point is the network problem. At present, under the 4G bandwidth, the panorama under the panoramic view cannot be instantly opened. The loading process takes a long time, and the traffic and the power naturally take a quick step. When the author uses the iPhone 6 experience, the heat output of the mobile phone is already very large in less than 5 minutes. The continued use of the iPhone 6 may result in down-clocking or snubbing, affecting the experience. These are the limitations of the current VR technology development stage. At the experience design level, the Buy+ team has adopted more shopping scenes displayed on the store shelves, and there is also a lack of freshness in the experience.

3Buy+ still has a long way to go

Buy+ can be said to be a small attempt by Alibaba for cutting-edge technology in the future, but it cannot rise to the strategic level because its use experience still has a lot of imperfections. The number of commodities is still relatively lacking. However, for consumers who love online shopping, Buy+ is still a more interesting choice, but it can not be considered as a convenient choice, after all, users also need to wear helmets, even if not wearing a helmet during the use of the Caton is also more fallacy Time.

VR shopping really brings a different experience

In fact, the immaturity of Buy+ is a microcosm of the current VR industry. VR shopping is just like VR applications in other fields. It is still experimental, and its focus is on attracting people to try. However, it is undeniable that shopping through VR will indeed bring a different experience. Consumers just need to sit at home and they can go to any physical store to pick the products they need. Of course, before this, we still have to cultivate consumer habits. The emergence of Buy+ is a good proof.

The appearance of Buy+ is to cultivate consumer shopping habits

Applying VR technology to the shopping field, the biggest challenge is how to rapidly restore Taobao's many products in a 1:1 virtual environment. In the future, when virtual reality technology gradually matures, it is very likely that each physical store will pass VR devices. To photograph their own storefronts, and then upload them to the Buy+ 3D product library. This saves a lot of modeling trouble. The number of physical stores that consumers can choose will gradually increase, and the products will naturally be more Refinement.

Buy+ I want to completely replace the physical store I am afraid there is still a long way

At present, VR technology is still in the embryonic stage of development. The Buy+ team has brought us a not-so-distant prototype. It is an immersive shopping experience scene that can be accessed without leaving home. Although it is still not easy to use, virtual shopping is very likely. Become an upgraded version of online shopping now. Every new thing must undergo the development and precipitation of time. But when will Buy+ be completely universalized and completely subvert the physical store, I am afraid it will take a long way to go.

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