In recent years, smart homes have spawned a large number of enterprises to leap into this market. The slow-growing traditional business owners can't stand the temptation of the Internet to get rich quickly, and they have to “get into the water†and move toward the Internet market, which can achieve the goal of “transformation and upgradingâ€. It can also attack the invasion of Internet companies.
According to the results of “Network Camera Surveillance Camera†on Zhongguancun Online, the number of products is up to 491, and the price ranges from 99 yuan to 21,000. In recent years, most of the emerging products are within 700 yuan, and the price is higher. Samsung, Sony, Panasonic and other products. In the process of smart camera home, a large number of domestically produced manufacturers have pushed the price to a stage that most home users can accept. This is a good thing.
However, as more and more users become users of smart cameras, security and storage issues have become more serious. There have been frequent reports in the media that the privacy of users has been leaked, which has caused users' fear of camera products to a certain extent.
In addition, it is a content storage problem. After the expiration of the free cloud storage time promised by major manufacturers, users still need to spend a certain amount of money to purchase storage space. The "free" strategy of the Internet has been learned by black-hearted vendors.
In addition, with the increase of smart camera manufacturers, the competition among manufacturers has become more and more rampant. Some manufacturers have already withdrawn, and some manufacturers have begun to transform because of the problems of the parent company, and they are still struggling to persist.
According to the China Family Development Report released by the National Health and Family Planning Commission in 2014, there are about 430 million households in China. According to the concept of smart cameras, these are all potential users, but in fact? So far, no smart camera manufacturer has dared to announce its own sales. If it is really strong enough, it will definitely use the hard data of sales to educate users.
For more than three years, progress has not seen much, but the "dark" side has appeared frequently. Although the smart camera has caught up with the smart home, but in the future it is very likely that only a chicken feather will be left.
I suddenly disappeared
Although many people expressed their dissatisfaction with Baidu, Baidu’s vision is still worthy of praise. Baidu has long been targeting the smart camera market. In December 2013, Baidu’s i-eyes began to go online, and Baidu’s eyes and ears after the launch were still very Advanced and Baidu Encyclopedia combined, users can enter Baidu Encyclopedia to see the content broadcast by Baidu i ears, this is a very early domestic combination of smart camera products and live broadcast.
What is regrettable is that the entire smart camera market has not yet risen, so although Baidu i ears and eyes are small in the industry, the sales volume is not satisfactory. Until September 2014, Baidu i-eyes announced cloud recording service charges, which completely angered users. In August 2015, Baidu Cloud announced the purchase of Baidu Cloud Recording Service, which will receive free hardware. Until recently, the page shows that the event has ended.
The most inexplicable part about Baidu i ear and eye is that it suddenly changed its name. Baidu i ears have been showing the main body is Baidu, but all the news about the ear of the ear is love and ear, the main body of the ear is Beijing Ai Er Mu Technology Co., Ltd., the company was established on February 28, 2014.
In August 2016, Dongfang Netpower issued an announcement. The company plans to increase capital for Ai and Ears, with a total capital increase of 32 million yuan. After the capital increase is completed, the proportion of equity held by the company will increase from 19.5% to 43.56%. The proportion of registered capital holding the voting rights of Dongfang Netpower increased from 59.66% to 71.72%, and will continue to actually control the eyes and ears.
On the March 6, 2016 announcement, the small i-eyes show that due to the development of the small-scale i-eyes, all the services of this bar will be transferred to the "Love Eyes and Smart Cameras".
On Weibo, Weibo is certified as the Weibo Intelligent Camera ID. However, several Weibo posts published in Weibo in October 2014 show that the Weibo is the owner of the ear.
The sudden change of i ears, presumably many users of the original Baidu i ears are forced, new love eyes and ears, but can not find a little bit of Baidu information, that is, Baidu i ears suddenly "disappeared."
Who is the "barbarians at the door"?
The "disappearance" of Baidu's ear is just the epitome of this chaotic market. There are still a large number of manufacturers in the market who are squirting fish.
The entire smart camera market is roughly divided into two markets, one is originally made of security, such as Hikvision's fluorite, Dahua's music orange, Goggles video, and other Internet-based companies. Such as Lenovo watch treasure Snow man, Netease Green Fruit camera, Mi Jia Xiaobai smart camera, small ant smart camera, ZTE Xiaoxing look at Blue and so on.
The Internet has always appeared as a "barbarians at the door" and has plundered other areas. However, the field of smart cameras is not the Internet in the traditional sense. The smart camera is a "virgin land" to be developed. It has both traditional security and family entertainment attributes. It is not enough to rely solely on the Internet.
For Hikvision, Dahua, and Goggles, which are used for security, entering the smart camera market will help them expand their business. Its own market is on the B side, expanding to the C side, which is both its own good part. It is also a deep moat.
For Lenovo, such as Snow Man, Netease Green Camera, Mi Jia Xiaobai Smart Camera, Xiao Ant Smart Camera, ZTE Xiaoxing, etc., one is to improve their respective product chains, on the other hand, they are trying to earn security. The money of the market, of course, the G point of its get user is - home entertainment.
The two are inconsistent in terms of purpose, but the things they do are consistent, and the imitation is so easy, which leads to the similarity between the two.
The problem is that the traditional security field is really good at hardware and security, while software, such as user storage and APP fluency, ease of use, etc. are not good at it, and Internet companies' products are also facing this problem.
With the increase of users, the large amount of content stored by users has become higher for manufacturers' servers. Although users rarely browse video content within seven days, the video storage space is much larger than text, image media, storage, and charges. Still no charge, can some manufacturers who are said to be permanently free can really do it for free?
To know that this is a very expensive cost, I know that free is limited to one year or two years. When it comes later, users will be forced to pay for free habits. Storage is the only place where users can pay.
The Internet is very particular about scale effect and coverage speed. Smart cameras are largely against Internet rules. The so-called scale effect is difficult to achieve. Every family is an independent individual. There is no connection between family and family. . The only factor that manufacturers can motivate users to purchase on a large scale is to continually dig up user usage scenarios, and the cultivation of the scenes is time-consuming and labor-intensive, and may not necessarily make money.
Hikvision and Dahua are responsible for the shareholders. Their main business is very high. According to the financial report, these security companies have gained a lot of room for growth in overseas markets. The C-end market is not the main force. For the group, the biggest benefit is how to expand the scale of revenue and profit margin. The profit on the C-end is far from enough for Hikvision and Dahua, which have broken revenues of 10 billion yuan.
At present, several major manufacturers have opened the content library, that is, the video content recorded in the user's home can be shared publicly, and the consequence is security. If the user accidentally shares the private content publicly, the risk is relatively large.
Compared with the original ambitions, the enthusiasm of the manufacturers has subsided a lot in the past six months. In the case of long-term and large financial support, few companies can survive. The so-called "road to know horsepower" is not easy. In a profitable industry, there are very few people who are willing to suffer. As time goes by, there will be manufacturers who can’t help but fall down and wait.
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