In May of this year, a “Rose Storm†made many users see Storm TV. Their 40-inch Full HD smart TVs actually sold for only 999 yuan. Now in September, Storm TV released new products again, and also prepared an unprecedented fancier for the “Fan Club Festivalâ€.
If a 40-inch Full HD smart TV can sell 999 yuan, what is the size of the higher-level product? 42 inches? 43 inches? Stormwind tells you that these answers are all wrong. CEO Yao Yaoping explained at the press conference that this size cutting efficiency is low and will bring 4% to 5% material loss to each LCD panel.
Liu Yaoping talked about industrial waste, but from another point of view, these material losses are ultimately required to be paid by users. Without these wastes, the same price could have been purchased at a larger size, so Storm TV launched a 45-inch TV. It also proved that the size is indeed more affordable, the viewing area is 8% larger than 43 inches, and the price is even higher. low!
To achieve a 45-inch TV in addition to more affordable, but also more grounded gas. According to a survey conducted by the National Bureau of Statistics, the current average TV consumption size in China is 44.7 inches, which means that users' tastes are also more inclined to choose 45-inch products. The 45-inch Storm TV launch has two versions, namely the standard version with a 1080p screen and the Star Trek version with a 4K screen. The former is priced at 1799 yuan and the latter is priced at 1999 yuan. Obviously Star Trek is more cost-effective with only a $200 spread.
Performance specifications, this 45-inch TV is still using a rose gold appearance and slim body design, and continued a major feature of Storm TV, the host and the screen is a split design, so that the host for future hardware upgrades . In addition, it has a new feature is VR + AR, through the camera to capture the user's image, so you can achieve a lot of AR functions, so that many early childhood education APP through the TV and user interaction.
At the same time, Fengfeng Group CEO Feng Xin announced at the press conference that the whole fan festival will be launched in September. During this period, 100 million cash red envelopes and VR eco-vouchers will be provided for users. For example, the VR TV 55X version of the Storm Warrior will be sold at a price of 2,599 yuan, and a VR eco-voucher of 2,600 yuan will be given. Eco-vouchers can be used to purchase storm eco-products.
From a product strategy point of view, after the Rose Storm, Storm TV did not simply emphasize the cost-performance advantage of its own smart TV products, but instead integrated hardware prices, VR, AR, and content into an ecosystem to provide users with the integration of hardware and content. service.
Judging from the layout of the content platform, Storm has a more powerful partner and more say, such as the announcement of cooperation with Twentieth Century Fox in the release of Storm TV, and this time it announced that it reached a new agreement with Paramount Pictures. With the cooperation, even the product names of Storm TV have caught the hot movie shuttle. In addition to its own home, TV content providers have also opened up all the contents of the three platforms with iQiyi and Aofei Platform. It can be seen that Storm TV is just the beginning, and Storm Group is building a strong content ecosystem that attracts users with premium content.
If a 40-inch Full HD smart TV can sell 999 yuan, what is the size of the higher-level product? 42 inches? 43 inches? Stormwind tells you that these answers are all wrong. CEO Yao Yaoping explained at the press conference that this size cutting efficiency is low and will bring 4% to 5% material loss to each LCD panel.
Liu Yaoping talked about industrial waste, but from another point of view, these material losses are ultimately required to be paid by users. Without these wastes, the same price could have been purchased at a larger size, so Storm TV launched a 45-inch TV. It also proved that the size is indeed more affordable, the viewing area is 8% larger than 43 inches, and the price is even higher. low!
From a product strategy point of view, after the Rose Storm, Storm TV did not simply emphasize the cost-performance advantage of its own smart TV products, but instead integrated hardware prices, VR, AR, and content into an ecosystem to provide users with the integration of hardware and content. service.
Judging from the layout of the content platform, Storm has a more powerful partner and more say, such as the announcement of cooperation with Twentieth Century Fox in the release of Storm TV, and this time it announced that it reached a new agreement with Paramount Pictures. With the cooperation, even the product names of Storm TV have caught the hot movie shuttle. In addition to its own home, TV content providers have also opened up all the contents of the three platforms with iQiyi and Aofei Platform. It can be seen that Storm TV is just the beginning, and Storm Group is building a strong content ecosystem that attracts users with premium content.
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