LED lighting industry network marketing development

LED lighting industry network marketing development At present, the lighting industry's network marketing field is still in the initial stage of “staking a ride”. In the future, more companies will participate in it and the future will be unlimited. What are the development trends of network marketing in the lighting industry and how do you stand out in the trend of online marketing?

The wave of online marketing strikes and strives to make waves

According to the survey data, the current lighting consumption of most households accounts for about 10% of the renovation costs, and the proportion is still rising, which means that with the improvement of people's living standards, the awareness of creating a stylish home is also constantly improving, and all kinds of chandeliers are , Wall lamp, floor lamp, mirror headlight, desk lamp, night light, etc. are emerging, lighting in the home has more than just the lighting function, more and more lighting is for the "finishing touch" decorative effect, when the lights are night An ornament, no light is a decoration or even a work of art in the home. Therefore, middle- and high-income people and people advocating high quality of life will pay more and more attention to the application of lighting in the home. Liu Dongming, an online marketing expert, said that this consumer trend determines the two directions of future lighting industry: First, the lighting industry must establish a brand, know how to use the new media for brand communication; Second, lighting products must be more and more creative, Mass customization is the only way to go. To grasp these two trends, Internet marketing is the only way for every lighting company.

Search engine is the most important aspect of the Internet era in direct contact with consumers. Therefore, the prices of various product categories such as LED top ten brands, LED lighting, and other key words are all the way higher, but the question is, how do consumers know the company and products? To encourage them to purchase, "word of mouth" has become a decisive factor in this regard. Word of mouth comes from other consumers. A potential consumer may have a good impression of the NVC brand because he saw his friend's space blog - NVC's wall lamp is really pretty, or maybe he watched a hit webcam. I am interested in the cute bedside lamp of the heroine and think of buying one for my girlfriend. Internet marketing expert Liu Dongming mentioned that word of mouth exists in every corner of the Internet: search engines, portal websites, dating communities, personal space, video websites, micro-blogs, etc. Lighting companies must understand the characteristics of various Internet social media and their In order to better present the brand in front of consumers, the application can be applied to the brand. At the same time, companies also need sophisticated online marketing to turn corporate image, product use, and brand culture into creative stories, pictures or videos. Once your content becomes a “virus,” consumers will spontaneously Companies spread positive word-of-mouth and realize the effect of exhorting two or two.

Low-carbon energy-saving lamps, green marketing

Low-carbon economy has become the direction of development of all walks of life, lighting industry, of course, with energy-saving light sources, LED industry has become a new favorite of the lighting industry. Shanghai World Expo, Guangzhou Asian Games venues in the lighting system, highlighting the rapid development of the lighting industry. Eliminating incandescent lamps, energy-saving lamps, and LED lamps are being implemented by countries in Europe, America, Japan and South Korea. China is also constantly developing new light sources such as street lamps and indoor lighting. Green lighting is changing people’s lighting concepts. The "two sessions" further defined the low-carbon, and the implementation of the national low-carbon subsidy measures, the home lighting industry ushered in new opportunities for development. Internet marketing also uses the "green" marketing trend to play a greater advantage.

Knowledge Marketing, let me tell you quietly

In the network environment, the nature of the market has undergone profound changes. Manufacturers and consumers can directly exchange information and trade goods through the Internet. The market will become more diversified and personalized, and complete market segmentation will be achieved. The consumers' behavior will also undergo some changes. Consumers will participate more and more widely in the company's marketing process, and consumer behavior will become more rational and personalized. Liu Dongming, an internet marketing expert, mentioned that the LED industry is still a relatively scarce industry. The public is not very knowledgeable about LED knowledge. This is a good opportunity for the LED industry knowledge marketing. The popularity of led knowledge in the name of the company, timely and correct response to customer online issues, receiving customer e-mails and making correct responses to customers, and strengthening customer understanding of lighting products are all enhanced customer stickiness and brand awareness and thus promote The effective means of consumption.

Whole home lighting, one-stop lighting service

Just as the overall cabinet became popular, overall home lighting began to appear on stage. The overall home lighting is the lighting business for consumers from the living room, dining room, bedroom, study to the kitchen, bathroom and balcony, corridor overall lighting program to provide scientific and healthy, energy-saving fashion lighting design. Of course, many domestic lighting brands in this area have clearly stated that, for example, Yimei Lighting has stated that it will launch a one-stop home lighting service, commercial, home, and project lighting integration services. Liu Dongming, an internet marketing expert, said that at present, the overall home lighting is still at the level of concept marketing, and the only true combination of product sales and service is counted. Obviously, the concept of overall home lighting is rather vague, and it is often reflected in consumer services. For most businesses, the profit gained after service is not only meager, but also time-consuming and labor-intensive. Its future development remains to be tested.

Clear brand positioning, 360 degree brand communication

Brand is one of the important factors affecting consumer purchases, especially in the LED industry. Consumers can rarely list out the led brand they know. This is the lack of brand communication in the lighting industry, and it is also a good time to form a brand influence. Liu Dongming, an internet marketing expert, said that when it comes to brand marketing, Internet marketing cannot largely get rid of the framework of positioning, 4P (products, prices, promotions, channels) and 4C (demand, cost, convenience, communication). Under the network background, the two theories require companies to use the Internet tools more quickly, more tactically, and know how to use the Internet tools to spread the brand. For lighting companies that are brave enough to try online marketing, positioning, products, promotions, channels, and communications are obvious. Particularly important.

Furniture lighting perfect marriage

We all know that the impact of lighting on the home environment can not be ignored, and in the channel terminal, the furniture industry has long been the idea of ​​"marriage" with the lighting. The cross-industry integration will more effectively control the information of the terminal channel market. Liu Dongming, an internet marketing expert, said that the marriage of furniture lighting can realize the complementary advantages of products and resources and enhance the company's strength. This is a realistic way to ensure that the brand is strong in the industry. The marriage of furniture and lighting is not only a new marketing idea for businesses, but also a more convenient way of household consumption for consumers. However, for small and medium-sized investments, furniture and lighting are often associated with small businesses. For operators, they must invest a lot of money and ensure the quality of after-sales service. At the same time, they must also have strong supply channels. Ideal price advantage.

Won the reputation of the people

Lighting will obviously follow this trend. Due to the large variety, some large-scale lighting or special lamps need the assistance of manufacturers for installation and maintenance. If consumers order a ceiling lamp on the Internet, manufacturers will have to wait three or four days before going to the door. Installation, plus delivery for three or four days, then this kind of shopping is definitely unpleasant; also assume that a special floor lamp bulb burns, the local is difficult to find accessories, if manufacturers can not quickly come to replace, then the customer to this The brand will lose confidence. After-sales service also includes return and exchange, online shopping is obviously no better than traditional shopping in personal experience, so if consumers find that the purchased lamp size or power is not suitable, then whether there is a rapid reaction mechanism, etc. will all determine the brand's reputation. . In the Internet age, customer service must be instant, because the Gold Cup is inferior to people’s reputation, in other words, customers have problems and can get answers and feedback at any time, whether it is a hotline, community forum, online customer service, or even micro Bodu should have someone to handle and feedback in a timely manner, otherwise it will be easy to upgrade, or even evolve into a crisis event, the spread of negative information is several times or even more than ten times positive information.

Online promotion = spike + interaction, interaction is the key

If the promotion on the Internet is not different from the traditional channels, then the effect will not be too great, because consumers are already numb to the promotion methods such as buy gifts, discounts and bundles. These promotion methods are now used in fast-moving consumer goods such as drinks, snacks, and Japanese food. Products, etc., but for lighting such as small appliances, need more interesting promotional methods, lighting companies must understand the "second kill" and "interaction" these two means.

“Stop” is a promotion method based on computer network technology. The core is “limited time” and “ultra-low price”, such as a one-dollar notebook computer, a one-money rice cooker and so on. The purpose is to gather popularity and enhance the brand in the network. The degree of attention. Liu Dongming, an internet marketing expert, stated that lighting companies are promising in this regard, such as designing a cool little desk lamp and planning a “second kill” event in the online shop. Within a certain period of time, the top 100 finish lighting online. The game, you can get a dollar to buy lights, and then let these netizens in the forum or blog to sun and their own lamp photo or experience, through the netizen vote and then select a few people as corporate brand spokesperson, let them participate in corporate advertising films In this way, a complete "interactive marketing" is completed, and the company gets a great deal of attention and brand reputation. Through the Internet, a new product can be listed and sold.

Communication should make good use of social media

In the Internet age, lighting companies communicate with consumers in a way that is different from traditional models. Under the traditional marketing model, only one customer service hotline may be needed. Service outlets can provide on-site service. More sales will be face-to-face, but under the network marketing model. Companies should understand three things: First, how do consumers know your brand and products; second, how do they generate purchases for your products; and third, how do you allow consumers to actively disseminate positive information for companies?

The surface of the charger gun is smooth and concise, and the grip is comfortable to handle. It is convenient and safe to operate. The charging gun meets the SAE J1772-2017 standard and has good interchangeability. The charging gun cable can be used for charging electric vehicles and can be used in mode 2 and mode 3 for charging.

SAE Electric Vehicle Charging Plug

SAE J1772 Plug,J1772 Connector,SAE J1772 Connector,SAE J1772 Charging Plug

Suzhou WeBest Electronics Technology Co.Ltd , https://www.webestet.com