In the digital age, the rapid development of e-commerce platforms, social media, and multi-channel retail models will undoubtedly bring huge challenges and impacts to traditional physical stores. The lighting environment of the store has attracted more and more attention from the industry. How to create a professional store light environment, so that consumers have a unique shopping experience, so that the brand is still at the forefront in the digital age. This is undoubtedly important.
Tridonic's latest Talexx series ART module has a color rendering index of up to 98
As a well-known lighting manufacturer in Europe, Tridonic has proactively adjusted its marketing strategy, positioning its target audience in the mid-to-high-end commercial lighting market, facing brand owners and tailoring professional LED lighting solutions for retail stores. Tridonic TALEXX LED series modules and drivers offer flexible dimming solutions to meet demanding shop lighting needs; not only are the exteriors compact and easy to install, but also provide lighting designers with a broader and flexible design space, from Visual and spatial perspectives enhance the light environment expertise of retail stores and create a stylish, high-end lighting experience.
Sharp's latest ART module is superior to traditional metal halide lamps
At the forum, Mr. Qi Zhenguo, Marketing Director of TRIDONIC, gave a speech on the lighting application of retail stores, and shared the application of LED lighting solutions and intelligent lighting control systems in retail stores with participants and guests. At the same time, the high-profile TALEXX series SLE ART COB module in the interactive display area has attracted people's attention. Its color rendering index of up to 98 represents the highest level of global LED light source. This is a high-end fashion venue for art venues, luxury stores, specialty stores, and LED modules that combine COB technology.
Forum panorama
Mr. Yang Wei, General Manager of Ruigao, gave an opening speech
At present, Tridonic's TALEXX LED series products have been applied to shop lighting projects by many world famous brands. Mr. Mike Yang, general manager of TRIDONIC, said in an exclusive interview with Youku. “The future retail store lighting will go beyond the concept of lighting and lighting itself, as more and more brand owners are starting to focus on The light environment, professional and creative light effects can help them shape the brand's unique spatial mood and bring consumers a unique brand experience, which makes the brand stand out from many competitors."
Mr. Zhenzheng Guo, Director of Rui Gao Marketing, shared the retail store light experience with the guests
Guests visit the Tridonic exhibition area
The Chinese market has potential, not only local retail brands but also international brands. TRIDONIC's product positioning terminal market provides professional lighting solutions for brand stores, high-end hotels and department stores. As a lighting appliance manufacturer, TRIDONIC has made a major strategic breakthrough in the terminal market, which has substantial significance.
(This article is contributed by Rui Gao)
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