After crazy expansion: solar energy companies fall into the "failure of closure"

"There has been no business in the factory for over three months, so we have to stop working. So we closed down dozens of companies last year." "Now the project has to be qualified. The developer only talks to big companies. We can't get in." In the past few days, when the reporter interviewed the solar energy company of Gangcheng City, he learned that due to the increase of the threshold, the intensification of competition and the dilution of profits, the solar energy industry in Gangcheng City, which has sprung up from around 2005, is facing a cruel reshuffle. Seventy or eighty solar companies, once large and large, were mostly in a state of shutdown or half-stop, and production capacity was concentrated in a few large qualified enterprises. The industry claims that the madness of setting up a factory for 20,000 yuan is over.

Visit: The door is closed and the phone is shut down

"It seems that many companies have disappeared overnight. Large and small companies say that business is not easy to do, and many are simply closed." Zhuang Dahai (a pseudonym) owns a medium-sized solar processing company in Rizhao. Since last year, his The company is suffering and supporting. "Last year, seven or eight hundred thousand losses were lost, and this year is even more severe. Costs have been rising. Now dozens of workers go away without raising wages. No way, workers are too difficult to recruit. But in order to compete, the price of solar energy is still All the way down. If you go on like this, the losses will be even worse. "

The enterprise of Zhuang Dahai is just a microcosm of the solar energy industry. As the owner of a medium-sized enterprise, he has maintained his own brand and continued good after-sales service, so he has survived this year for another year. For some small solar companies, closing the door is a more rational choice. On the 18th, the reporter walked along Rizhao Road and found many closed solar companies on the roadside alone. A courtyard with the "Zhao Yu Solar" signboard was closed with rusty gates. The reporter called the phone on the signboard and was prompted "This phone number does not exist". Another solar company not far away has only one room with an uninstalled sample. The boss said, "If you want to install it, if you don't, you won't do it."

Pain: Return after crazy expansion

The rise and fall of the solar energy industry in Rizhao is only a matter of the last seven or eight years. The crazy expansion started in 2005. This year is also known as "the first year of the take-off of China's solar energy industry", and large and small capital nationwide flooded into this industry. Zhuang Dahai also joined this army in 2006.

"The entry barrier was very low at that time, and ordinary enterprises could open up hundreds of thousands of them. Some small workshop-style processing enterprises, in their own yards, bought some materials to make solar energy. At least, 20,000 to 30,000 also dare to build Solar energy, anyway, all the materials are bought, they are assembled, there is no technical content. "Zhuang Dahai said, but the profit was very high at that time, selling a solar energy net profit of more than 100 yuan, and very easy to sell, that At that time, solar energy was full of confidence, thinking that the solar energy industry is a sunrise industry, with a bright future.

After just a few years, Rizhao solar brands and production capacity have expanded rapidly. At most, there are seventy or eighty large and small solar brands, and some small workshops scattered in rural or urban-rural junctions cannot be counted. However, a large amount of capital has entered, which quickly saturates the production capacity. In order to get alive, companies can only fight price wars. The original net profit of more than 100 yuan was quickly pulled down, coupled with the increase in raw materials and labor costs, many companies feel that they do not make money or start to lose money.

It is understood that there are currently more than 10 solar energy companies registered in the Rizhao Housing and Urban-rural Construction Commission. According to the staff, the filing has been mandatory since 2010, and the purpose is also to regulate the solar energy market. The filing has strict requirements on the scale, product quality, and after-sales service of the enterprise. Many enterprises were rejected because they failed to meet the standard, and the market received a major reshuffle. "Since 2012, the requirements are more stringent, so many small solar companies and workshops have been unable to do so since last year." Zhuang Dahai said.

Awkward: Many small businesses rely on making installation fees

It is understood that the specific number of solar companies still in production cannot be counted, because a considerable number of them are in a state of suspension or semi-stop production. But industry insiders estimate that this number will not exceed 30.

Small and medium-sized enterprises cannot afford large construction projects, but they can still live a "life in the cracks" in the retail market. The reporter learned that the net profit of producing a solar energy has also declined for a national brand like Jinfeng Solar, and one can only earn tens of yuan, but the overall profit is still relatively optimistic due to the large sales volume. Small businesses The "failure of failure" has little effect on it, and it is even a good thing from another perspective. It makes the irrational industries return to the market.

However, small businesses are also unwilling to be eliminated. They also evolved a special way of survival: due to the lack of advantages in scale, cost, and quality, the products of small businesses cannot compete with national solar brands, and can only be Prices have been repeatedly lowered. Its main income comes from installation fees. Generally speaking, the installation fee of about 200 yuan is required to install a solar energy. Small businesses can only earn this part of physical and hard money.

According to reports, in recent years, Rizhao City has brought together hundreds of domestic brands of solar energy. It is also a big competition for Rizhao local companies. Especially when contracting projects, large-brand solar qualifications are often favored. More small workshops no longer take the initiative to market or busy promote, but relatives and friends have to assemble one to make a profit of 180. Industry insiders analyzed that the cold winter is not temporary, but has just begun. Starting from the first half of last year, the rectification immediately blocked the road of small brands into real estate projects. The industry expects that next year's policy will be even stricter, and some enterprises that have stopped production and will stop production will completely withdraw.

Transformation: Formal enterprises are cautiously optimistic

"In fact, this is no way. The market was too confusing in the past two years. Both the government and the people suffered from it." Mou Zongxin, chairman of Shandong Jinfeng Juneng Solar Energy Co., said that some products that were not qualified before but were not of high quality were also used. Entered the market, and even entered the unified installation of newly built residential quarters. After two years, the product broke down. These were originally "guerrillas" and did not pay attention to brand reputation. He turned off his mobile phone and you couldn't find it at all. Many users posted on the forum, complained to the housing construction department, and the related departments also had a headache. After filing now, if there is a problem with the product, you can always find the sales and manufacturer for repair.

For qualified regular enterprises, the painful period of the industry is a good thing. It can let enterprises jump out of the crazy and disorderly price war, concentrate on developing new products, improving product quality, and doing good after-sales service. Because it is a regular army, the enterprise is losing money, but Zhuang Dahai is still insisting. He firmly believes that as long as he is serious about making products and insisting on good after-sales service, he will definitely have a beautiful turnaround.

Rizhao is known as the "Oriental Sun City", and the utilization rate of solar energy is also very high. According to statistics, as of the end of October this year, the penetration rate of solar water heaters in the urban planning area of ​​Rizhao City reached 90%. Although the solar coverage rate of Rizhao City has reached 90%, a large number of communities are still in use every year, and some old solar energy is eliminated, plus the rural market with a coverage rate of only 45%. Industry insiders believe that after the industry is further regulated For enterprises, it is a great opportunity for development.

The LED Underwater Light is a light that is placed under the water. The appearance is small and exquisite, and the appearance is elegant. As an Underwater Lighting fixture, LED underwater light is widely used in various sightseeing places such as square parks. It is the perfect choice for fountains, theme parks, exhibitions, commercial and art lighting.Most of the materials are made of stainless steel and glass. The types of stainless steel are 201, 304, 316, etc.This Lamp is designed with fully tempered safety glass, wide light radiation surface, strong transparency.The interior of the luminaire is highly waterproof and has a protection rating of IP68 or higher .All adopt imported high-power LED as light source, which has obvious advantages such as long life, low power consumption, pure color and no pollution. With the DMX512 control system, it can achieve a variety of color changes.If you want to know more, please contact us.

Underwater Lighting

Underwater Lights,Submersible LED Lights,Underwater Boat Lights,Underwater Fishing Lights

JIANGMEN LEDERLIGHT LIGHTING Co.,LTD , https://www.lederlight.com