Although Apple's iPhone sales are gratifying, but a few days ago, domestic and foreign research companies released a report that pointed out that about 1,000 yuan 3G smart phones will usher in the blowout period this year, the market share will exceed 60%.
With the promotion of low-end smart phones, mobile applications such as mobile social networking and mobile video will also enter the spring in advance, and its profit model will begin to surface.
According to data from domestic market research company Sino, China’s mobile phone market reached 254 million units in 2011, including 110 million 3G mobile phones. Among them, WCDMA accounts for 43.3%, less than 27% is T-SCDMA mobile phone.
In addition, including the iPhone and other high-end mobile phones, in 2011, sales of mobile phones over 3,000 yuan were 13.16 million, accounting for 11.86% of all Chinese mobile phone sales. The report also shows that in 2012 China's mobile phone market capacity is expected to reach 310 million units, but most of them are low-end users, and cost-effective 1,000-yuan smart machines are more suitable for them.
As 3G smart phones below 2,000 yuan will be more widely welcomed in China. Therefore, operators have also accelerated their layout in this area. At the end of 2011, China Unicom disclosed its 2012 endeavors: market-based operation of high-end smart phones; partial control of mid-range smart machines; full control of the new definition of a thousand-yuan smart machine; and active creation of entry-level smart machines, which is actually aimed at Thousand yuan demand for the smart machine market.
As can be seen from the above, China Unicom has a partial control and full control over the mid-range smartphones and the newly-defined 1,000-yuan smart phones, which are the two types of 3G models with the largest sales volume on the market. It is reported that China Unicom will simultaneously put multiple grades of 3G mobile phones simultaneously. In 2012, the iPhone will continue to be an important star strategy product of China Unicom. At the same time, China Unicom will operate high-end intelligent machines that cooperate with other manufacturers in a market-oriented manner. Moreover, China Unicom will continue to strengthen the customization of the newly-defined 1,000-yuan smart machine, as Sinon’s report also pointed out that according to the status of the domestic mobile phone market, the 700-2000 yuan 3G mobile phone is still the main force for large-scale sales.
In mobile applications, various manufacturers have begun to speed up the layout. Occupy social networking website CEO Lin Tinghan revealed to reporters a few days ago that SkyNet will launch a more creative mobile phone version at the end of March. It is reported that China is a territory suitable for the development of professional social networking sites. Because the Chinese market has more than 50 million SME owners, they are very keen to do business and their business social needs are extremely strong. Skymark's unique 3D coordinate experience, relationships and skills for individual brands provide users with the most accurate service.
With the promotion of the mobile video year, the commercial value of the online video self-made column is gradually being recognized by advertisers. Recently, Sohu Video announced deep strategic cooperation with Yili and Lafang. Relevant experts said that once the smart phone drives a new generation of netizens to participate in and interact with each other, they will also win the favor of advertisers who demand precise brand appeal.
With the promotion of low-end smart phones, mobile applications such as mobile social networking and mobile video will also enter the spring in advance, and its profit model will begin to surface.
According to data from domestic market research company Sino, China’s mobile phone market reached 254 million units in 2011, including 110 million 3G mobile phones. Among them, WCDMA accounts for 43.3%, less than 27% is T-SCDMA mobile phone.
In addition, including the iPhone and other high-end mobile phones, in 2011, sales of mobile phones over 3,000 yuan were 13.16 million, accounting for 11.86% of all Chinese mobile phone sales. The report also shows that in 2012 China's mobile phone market capacity is expected to reach 310 million units, but most of them are low-end users, and cost-effective 1,000-yuan smart machines are more suitable for them.
As 3G smart phones below 2,000 yuan will be more widely welcomed in China. Therefore, operators have also accelerated their layout in this area. At the end of 2011, China Unicom disclosed its 2012 endeavors: market-based operation of high-end smart phones; partial control of mid-range smart machines; full control of the new definition of a thousand-yuan smart machine; and active creation of entry-level smart machines, which is actually aimed at Thousand yuan demand for the smart machine market.
As can be seen from the above, China Unicom has a partial control and full control over the mid-range smartphones and the newly-defined 1,000-yuan smart phones, which are the two types of 3G models with the largest sales volume on the market. It is reported that China Unicom will simultaneously put multiple grades of 3G mobile phones simultaneously. In 2012, the iPhone will continue to be an important star strategy product of China Unicom. At the same time, China Unicom will operate high-end intelligent machines that cooperate with other manufacturers in a market-oriented manner. Moreover, China Unicom will continue to strengthen the customization of the newly-defined 1,000-yuan smart machine, as Sinon’s report also pointed out that according to the status of the domestic mobile phone market, the 700-2000 yuan 3G mobile phone is still the main force for large-scale sales.
In mobile applications, various manufacturers have begun to speed up the layout. Occupy social networking website CEO Lin Tinghan revealed to reporters a few days ago that SkyNet will launch a more creative mobile phone version at the end of March. It is reported that China is a territory suitable for the development of professional social networking sites. Because the Chinese market has more than 50 million SME owners, they are very keen to do business and their business social needs are extremely strong. Skymark's unique 3D coordinate experience, relationships and skills for individual brands provide users with the most accurate service.
With the promotion of the mobile video year, the commercial value of the online video self-made column is gradually being recognized by advertisers. Recently, Sohu Video announced deep strategic cooperation with Yili and Lafang. Relevant experts said that once the smart phone drives a new generation of netizens to participate in and interact with each other, they will also win the favor of advertisers who demand precise brand appeal.
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