The report of the 19th National Congress pointed out that it is necessary to implement the most stringent ecological environmental protection system, form a green development mode and lifestyle, and build a beautiful China. This heralds a firm belief in the country's in-depth development of new energy vehicles.
It is understood that from January to September this year, a total of 47 new energy vehicles macro-integrated policies were issued in 38 provinces and municipalities; a total of 38 new energy vehicle subsidies related policies were issued in 34 provinces and municipalities; a total of 50 provinces and municipalities introduced 50 charging facilities construction policies. The cities and municipalities actively responded to the call of the state to develop new energy vehicles. Under the trend of electrification and intelligentization of new energy vehicles, how can automobile joint ventures gain greater advantages in the new round of competition?
On October 24th, the seminar was held by the Automotive Evaluation and Research Institute, and the seminar on the theme of “Electrical Development Strategy of Automobile Joint Ventures†was held at the BMW Brilliance Tiexi Plant to discuss the electric development of automobile companies, especially joint ventures. .
Wang Ruixiang, President and Party Secretary of China Machinery Industry Federation, Commercial Counselor of the Department of Foreign Investment and Economic Cooperation of the Ministry of Commerce, Chen Lin, Executive Director of China Automotive Engineering Society, Vice Mayor of Shenyang, and Zhang Yongwei, Secretary General of China Electric Vehicles 100 People, China Zhang Shulin, former executive director of the Automobile Industry Association, Chen Quanshi, director of the Electric Vehicle Research Office of Tsinghua University, and Xu Yanhua, deputy secretary general of the China Association of Automobile Manufacturers, and other industry experts have expressed their views on the subject.
Improving localization is the number one priorityIn June this year, the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the "Opinions on Improving the Management of Automobile Investment Projects." According to some experts, this means that in the past, the restrictions on foreign-invested enterprises that could only enter into joint ventures with two Chinese-owned companies have been liberalized in the field of new energy vehicles, which will set off a new round of joint ventures. With the introduction of the double-points policy, automobile joint ventures have launched electric vehicle plans one after another, striving to seize the electric vehicle market.
On October 24, BMW Brilliance Shenyang Battery Battery Center was officially unveiled. The power battery center is located in Shenyang Tiexi Factory and is the first luxury enterprise power battery center in China. The reporter learned that BMW Brilliance will cooperate with Ningde era to develop power batteries, and BMW Brilliance develops battery packs for power battery centers. Ningde era mainly provides battery technology. This also indicates the development of BMW's new energy strategy localized in China.
To this end, Zhang Yongwei, deputy mayor of Shenyang and secretary general of the Electric Vehicle Hundred People Association, said that he is full of confidence in the development of joint venture car companies in the field of new energy vehicles in China. He said that the joint venture car enterprises have entered the era of new joint ventures, regardless of you and me.
Zhang Shulin, the former executive director of China Association of Automobile Manufacturers, stressed that China's new energy vehicles have different developments compared with traditional vehicles, such as market environment and national policy orientation. Joint venture vehicles must adapt to new developments, especially at the core. At the technical level, it is necessary to increase the degree of localization from the initial stage of research and development, in order to cope with the impact of the new joint venture era on enterprises.
Xu Yanhua, vice president of China Association of Automobile Manufacturers, also mentioned that joint ventures want to continue to develop in the vast market of new energy vehicles in China, and upgrading technology is indispensable. She said that in the future, the country's open policy will remain unchanged, and it will continue to expand its openness. Therefore, in more areas of new energy vehicles, joint venture vehicles will play a greater role.
Experts attending the meeting said that in the era of new joint ventures, local enterprises lacked funds, not simply lack of technology, but used foreign capital to promote growth, establish global industrial thinking, and build a global value chain. Take Tesla as an example, it is a US company itself, but its battery is made in Japan, and the motor is selected from the Bay. It only integrates the best resources in the world in the same value chain and captures the market commanding height as quickly as possible.
Wang Zhile, founder of the Beijing New Century Multinational Corporation Research Institute, believes that at present, the gap between China’s three power core technology levels and the so-called international advanced level is not large. Joint ventures want to launch products in the Chinese market as soon as possible to seize market opportunities, and must cultivate Local supplier.
In this regard, Tsinghua University School of Sociology professor and doctoral tutor Cai Jiming also have the same view. He believes that joint ventures do need to master core technologies, but not all upstream and downstream product technologies must be developed on their own. Taking electric vehicles as an example, key components such as batteries, motors, and electronic controls can completely choose local suppliers. In this way, on the one hand, it can reduce the research and development costs and increase the speed of product launch; on the other hand, it also strengthens the localized brand image of the joint venture.
Early planning to integrate into the local marketMiao Wei, the deputy of the 19th National Congress and Minister of the Ministry of Industry and Information Technology, publicly stated that the production and sales volume of new energy vehicles in China has ranked first in the world for two consecutive years and is expected to continue to maintain its leading position this year.
Although China's new energy vehicle market is at a high level of production and sales, there are still many gaps in terms of product structure and market demand.
Chen Quanshi, director of the Electric Vehicle Research Office of Tsinghua University, mentioned that there are often online car and time-share leasing operators who ask him if there is a B-class electric car suitable for official use. The answer is no. In his view, at present, there is a serious shortage of mid- to high-end electric vehicle products with moderate prices in the Chinese market, and this gap is precisely the advantage of the joint venture. So how can joint ventures get more business opportunities? This will inevitably require enterprises to strengthen localization, penetrate the Chinese market, and analyze the Chinese market.
In the context of the new joint venture era, in the development of the new energy automobile industry, the joint venture can only increase its localization level from research and development to production to the cultivation of upstream and downstream supply chains, in order to play an advantage in the new round of competition.
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