Hurui Technology Debuts in Changsha and Causes Industry Thinking

On November 9, 2017, the 14th on-line IPTV and OTT TV screens hosted by the streaming media network, “New Entertainment, New Media, and New Ecology,” was grandly opened at Changsha St. Joseph Fisi Hotel. The scene gathers together well-known enterprises in the industry, and the industry gathers together to talk about the future development of the big screen and the popularity is hot. As the largest interactive service provider in China, Shenzhen Hurui Technology Co., Ltd. debuted on schedule and caused enthusiastic attention from participating audiences.

At the meeting, Hurui company demonstrated a full range of large-screen service capabilities. For content parties, provide services such as program promotion, situational interaction, and multi-screen interaction to help content parties expand their audience ratings and improve their competitiveness. For operators, they provide diverse capabilities for connecting users and help TV operators improve user stickiness. Improve the user's renewal rate; provide various value development capabilities for marketers, such as brand advertising, e-commerce services, and diversion, and extend the large-screen value chain. The founder and CEO of Tiger Technology Co., Ltd. published a keynote speech entitled "Full Scene, Refined, Big Screen Initiative Operation" at the forum and received good response.

At the beginning of the speech, Che Ke put forward some thoughts to the audience. At present, regardless of IPTV or OTT, the development of the user has a considerable body. In particular, IPTV has more than 100 million users. How can such a large number of users keep users? Active, able to retain the user, and increase the user's ARPU value. Che Ke pointed out that the Internet operating model is worth learning and learning from the TV industry. It uses a big data analysis to tag the users, matches the strategy service platform, and reaches out to users on a proactive basis. Large-screen services will go a step further and the value will be raised. In contrast, in the television industry, the entire ecological chain is a passive state. Everyone is waiting, operators wait for users to boot, and television stations wait for users to change channels.

Therefore, television operators complain that there are many contents, editors are very careful, and promotion is also very hard. However, users still say that there are few contents and services are poor. In fact, the fundamental reason is not that users are difficult to serve, but that the entire industry lacks scene-based and automated services. Need to actively discover users, connect users, serve users, and carry out full-scale automated marketing. Operators need to combine the user's growth trajectory and forecast business needs; TV stations need to accurately refer to the user's viewing trajectory, and CPs and SPs need to accurately reach marketing users. According to the pain points of all parties in the industry, Hurui Technology has developed a big data basic platform and user tag system that adapts to the characteristics of large screens, and establishes a discovery-connection-operating user service system for partners to provide users with operational channels and content derived values. Development. Really realizes the connection between people and content, the connection between people and people, and the connection between people and services, so that the partners have the ability to actively connect users.

"Scenario-based strategy + active operation" is just the beginning of a large-screen ecological innovation. Che Ke said that the industry needs a lighter operating platform to carry out more activities and enhance the user's experience. Hurui Technology has the ability to promote activities through a lighter operating model to ensure greater use value, automation and light operation at each recommended location on the big screen. For example, when the user is found watching the “singer” column, he will use the user’s tag to determine whether he would like to listen to a song, seize his potential needs for recommendation and drainage, and find that the user has been scheduled for three months. To determine if he will have a potential demand for a year, push a targeted marketing package. Hu Rui Technology, through its own platform technology, has enabled big-screen operations to become active from passive to in-depth help for TV partners to increase operational efficiency.

In the end, Che Ke said that Hurui Technology is building a large-screen open platform to help partners better find user needs, better manage users, connect users. The ecology of the big screen needs to flourish, and it requires the joint efforts of all parties in the industry to open up and share, reshape the value of the big screen, and make bigger cakes. This is the common goal of Hu Rui and all parties in the industry on the big screen ecological chain.

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