Apple's car delayed listing: focus on developing the status of unmanned electric vehicles

Apple is developing a car, which is already an open secret in the technology industry. Apple has hired a large number of talents to set up an electric vehicle R&D center in Sunnyvale, Silicon Valley. Previously, executives such as Cook had never confirmed that they were developing cars.

However, according to the latest news from foreign media, Apple's plan to develop cars has recently been adjusted. The status of electric vehicle development is reduced, and the future will focus on the development of driverless systems.

According to the technology media Insideevs, the "Titan Plan" for the development of electric vehicles will still exist in the future, but it is only in a secondary position.

In fact, when Apple’s news about car manufacturing was first reported, Reuters also pointed out that Apple’s R&D plan includes not only electric cars like Tesla, but also unmanned technologies like Google.

Not long ago, Apple dug up the former head of BlackBerry's automotive software business, Dan Dodge, who will join the Apple Automotive business unit.

According to a source interviewed by Bloomberg, the arrival of Dodge indicates that Apple's car plan has changed, and Apple will pay more attention to the development of driverless systems. In the case of electric cars, Apple can find a partner instead of zero. Development.

According to media analysis, the recent adjustments of Apple's car plan do not rule out the connection with the Tesla driverless system. In May, a car owner in Tesla suffered a car accident while using the driverless mode, and unfortunately died. This is the first time that the world's driverless technology has died.

The accident has had a major impact on global driverless R&D, and public opinion and consumers have questioned the safety and reliability of driverless driving. Some media criticized Tesla, saying that the company put the immature driverless technology into use too early for commercial interests.

However, several incidents did not discourage Tesla, and Musk still showed full confidence in driverless technology.

According to media analysis, Tesla’s accident made Apple realize that there is no absolute leader in the field of unmanned driving. Apple has invested in resource development as soon as possible, and may be able to seize the opportunity.

According to previous media reports, Apple's car research and development plan has encountered some unsatisfactory. For example, Ivey, one of the leaders of this business last year, requested a suspension of the recruitment plan. In addition, Apple has delayed the listing of electric vehicles for one year, that is, listed in 2021.

If Apple focuses on developing an unmanned system, its model will be similar to Google. Although Google has built a prototype of a driverless car (the appearance is fascinating), the company said that in the future, driverless technology can be licensed to external car manufacturers, and Google will not personally manufacture a large number of driverless cars.

Cars are completely unfamiliar to Apple, and they also need to rely on the assistance of companies in the traditional automotive sector. It is reported that Apple has contacted German automakers Daimler and Mercedes-Benz, and hopes to cooperate in the manufacture of electric vehicles, but was rejected by the two companies, mainly because of the mastery of the ownership of the cooperative projects.

Although rejected, Apple also set up an automotive R&D center in Berlin, Germany, with the aim of sourcing outstanding talent from the German automotive industry, which has an advantage in the world.

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