Depth: A picture to understand the VR industry and VR marketing market

According to IT Orange Data, since 2006, there have been 124 investment companies in China's VR sector, with 181 investment and financing events, totaling more than 9.2 billion yuan, and the average single investment and financing amount exceeded 51.25 million yuan. Financing in the VR sector has developed rapidly since 2014. The amount of investment and financing from 2016 to the present has exceeded the total amount of last year.

The VR industry is not only hot in the capital market, but the whole society is also paying more attention to the VR industry. VR has gradually approached each of us from the scenes in Hollywood sci-fi blockbusters. What is the current status of the VR industry? How do big companies lay out the VR industry? How is the VR industry chain structured? What are the trends in the VR industry in the future?

Based on the observation of the market, IT Orange brought this report of “VR Industry and VR Marketing Market Observation”. The report is divided into the following six parts (only the short version is provided):

Industry background observation

Market dynamics analysis

Investment and financing analysis

Detailed explanation of the industry chain

VR marketing case analysis

Industry trend summary

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