In today's intelligent "popularity", the concept of "wisdom" has become popular. This will be another blue ocean, with broad market prospects, but due to factors such as inconsistent standards, low market acceptance, high costs, and rapid changes in user needs, the market competition is very fierce, and corporate profits have fallen again and again. Any problems in R & D, procurement, production, stocking and sales channels all the way to the sales channel may make meager profits disappear. How should the "smart home" in the future go for manufacturers who are struggling in the market? Let's take a look at how many experts interpreted at the "China Smart Home Summit Forum".
Smart homes integrate technologies such as Internet, computing processing, network communication, sensing and control, and are considered the next blue ocean market. Some organizations predict that China's smart home market will reach 124 billion yuan in 2015. To this end, many Internet manufacturers, traditional home appliance manufacturers, security equipment manufacturers, smart home integrators, and even telecom operators are struggling. However, this must be a cross-industry and cross-technology integrated ecosystem. No company can live alone. Only by adopting an open, cooperative, and win-win attitude can manufacturers find their own position and seize the commanding heights of competition.
In response to the call of the era, the first "China Smart Home Summit Forum" aimed at promoting the healthy and rapid development of China's smart home industry was held on November 19, 2013 at the Shenzhen Convention and Exhibition Center. This event was warmly received by many well-known Chinese companies. In response, speakers from LeTV, Xiaomi, Huawei, Sanuo, Orebo, Lihewei, Kedao, Konka Group, ZigBee Alliance, Shenzhen Smart Home Association Preparatory Committee closely focused on the development trend of smart home industry technology, user experience, Market demand, shared with the guests and the audience their judgment on the future trend of the smart home industry.
The first speaker was Secretary General Cai Jinjiang from the Preparatory Committee of Shenzhen Smart Family Association. He pointed out that Shenzhen's manufacturing enterprises are struggling under the impact of the mobile Internet, and the rise of the smart home industry has brought these companies an excellent opportunity to turn over, because this blue ocean market requires hardware, software, and Internet companies to collaborate with each other and deep cross-border opening Fusion. Next, Zhang Jun, a senior expert from Huawei Technologies Co., Ltd. and the National Tri-Network Convergence and Digital TV Expert Group, analyzed the key devices in the smart home industry and Huawei ’s key technologies in the field of "12 smart technologies and the future of subversive technologies that determine the future economy." Strategic layout.
Secretary-General Cai Jinjiang of the Preparatory Committee of Shenzhen Smart Family Association delivers a speech
Cai Jinjiang, Secretary General of the Preparatory Committee of the Shenzhen Smart Home Association, said: The smart home industry integrates multiple fields such as hardware upgrades, software applications and operational services. Manufacturers need to cooperate with various enterprises in the industrial chain to conduct cross-border cooperation. Traditional electronics manufacturers should first focus on the interconnection between devices for product design, starting with the industry chain ecosystem to break the closed application and development environment in the past. Promoting the healthy and rapid development of China's home intelligent industry and promoting cooperation between enterprises require many enterprises to work together to formulate development strategies and provide directions for the majority of electronic manufacturers. Now when the manufacturing industry is in urgent need of innovation, innovating in the business model can help manufacturers effectively increase user stickiness, from selling products to selling products and services simultaneously, and improving corporate profitability. Construct a perfect ecological industry chain.
The smart TV based on the open software platform is responsible for the home multimedia information platform. Yang Yongqiang, CTO of LeTV.com, pointed out that smart TVs are changing the profit model of "single hammer trading" that only sells hardware in the past. By integrating content and services, a complete ecosystem of "platform + content + terminal + application" is created. Lai Yongsai, vice president of Xiaomi / Duojian Technology, said at the meeting that the first subversive idea of ​​Xiaomi as a TV is to treat the TV as a computer with a large screen, and Xiaomi ’s 47-inch 3D smart TV is positioned as "the first of young people" TV ".
Faced with the aggressiveness of Internet companies, traditional TV manufacturers have not waited. As a representative of a traditional TV manufacturer, Yuan Hong, assistant general manager of Konka Group Multimedia R & D Center, introduced Konka's understanding and layout of the smart home industry. In addition, high-level representatives from well-known TV manufacturers such as Skyworth, Changhong and TCL also attended the event as guest audiences.
The scope of the smart home is not limited to home entertainment and home control (such as switches, lights, temperature and humidity control, etc.). In the near future, traditional industries such as energy, medical, security, and education will be closely integrated with home applications. At this summit, Zhang Qian, deputy general manager of Sanuo Electronics, introduced how the company started from the hardware, integrated cloud information service platform, and created a people-oriented efficient and convenient smart home overall solution. Yao Jinan, Chairman of Shenzhen Kedao Intelligent Products Co., Ltd. also shared their experience of focusing on the field of smart home for ten years.
Message from Liu Zhixiong, Chairman of Sannuo Group
Liu Zhixiong, chairman of Sannuo Group, said: Smart cities cover smart governments, smart communities, smart homes, smart transportation, smart medical care, smart meteorology, etc., but the core is people, "wisdom" is only technology, and "wisdom" is the root. The real goal of a smart city is to benefit the people. To allow "wisdom" to enter thousands of households from the city, the focus of the Sannuo Group is on the "smart home". We are very optimistic about the market prospects in this field. Although there are now roadblocks like this, such as inconsistency of standards, companies fighting each other, and not paying attention to technological innovation, etc., we, Sanuo, will continue to go on and actively unite all parties. Resources, coordinate operations with enterprises on various fronts, and create a bright future for "smart homes". We believe that there will be an outbreak in the next 3-5 years.
Wang Xionghui, general manager of Shenzhen Oruibo Electronics Co., Ltd., believes that we are ushering in a micro-era of blooming flowers. "Micro" is not only small, but also small and many. These characteristics of the era have brought a huge impact on the design ideas of smart home products In the future, smart home products must have mobile Internet genes. To make users think that smart home is a fun, interactive, truly intelligent, simple and practical product ... Under his guidance, the audience on the scene There has been a qualitative leap in the understanding and understanding of the industry.
Huang Jiarui, director of the Asia-Pacific region of the ZigBee Alliance, and Liu Kun, general manager of Lihe Microelectronics, introduced the development of different wireless communication technologies such as Zigbee and PLC (Power Line Carrier Communication Technology) in smart homes. In addition, executives from ZTE, Philips, Osram, Qualcomm, Broadcom, Freescale, Marvell, ATMEL, TI Sofia, 91 Wireless, Baidu Cloud, Huashu, Tianwei Video, Tencent, Alibaba, 360, Rising Software and other well-known companies , Will also attend this event as a specially invited audience.
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