What else does Smart TV do not do well enough?

The big screen flat-screen TVs that have been popular all the time are new and unique, such as 3D TVs, Internet TVs, cloud TVs, smart TVs, etc. Marketing promotion is gimmicky, and "smart" is the most dazzling.

Intelligentization is an inevitable trend in the development of the TV industry, and it is also the market hot spot that consumers are most concerned about. According to the China Smart TV Market Research Report released by Zero Point for the first time, smart TV sales accounted for nearly 50% of flat-panel TVs. At the same time, with the increasing attention of the smart TV market, many problems affecting the healthy development of smart TVs are increasingly exposed.

It ’s not bad, it ’s not standard

What is a "smart TV"? Looking through the relevant information, there is only such a general concept: "Like a smartphone, it is equipped with an operating system, and users can install and uninstall programs provided by third-party service providers such as software and games. The functions are expanded, and Internet surfing can be achieved through network cables and wireless networks. "

However, there is no industry standard or national standard so far, and international standards have not yet been written. At present, only domestic and foreign manufacturers have different understandings and definitions of smart TVs, use different operating systems and content interfaces, and are incompatible with each other.

From the perspective of smart TVs with clear prices in the current market, Internet TV and cloud TV are the most popular marketing gimmicks! Is this the ideal "smart TV" for everyone? I find it difficult to summarize the essential attributes of smart TVs ... highlighting the "network" can only be understood as a TV that can be connected to the Internet; to promote "cloud" with great fanfare, the average user will be puzzled.

Driven by the integration of the national three networks, the development of smart TV has formed an irreversible industrial development trend, and the traditional TV industry is undergoing a new model and product transformation. Only by unifying concepts, adopting the same standard, cooperating with upstream and downstream industry chains, and jointly creating their own ecosystem, can China finally support the Chinese smart TV market and provide consumers with diverse applications and rich content. The top priority is that on the one hand, the country needs to issue relevant industrial policies and standards in a timely manner. On the other hand, it is urgent to change the current mode of development of several domestic brands for their own products, and to unite domestic brands.

As the saying goes, there is no rule without rules, and smart TV standards are lagging behind, and the market is bound to be difficult to develop healthily.

Without standards, the marketing concept is confusing. Which master can tell which product is the real "smart TV", and how can consumers of relevant evaluation organizations distinguish the advantages and disadvantages of products? It is so unclear how consumers can buy with confidence.

How can there be no standard? Standards are the basis or guideline for common compliance. Standards lag behind smart TV companies. There are no rules to follow. Only the benevolence sees the benevolence, or the wife sells melons and brags, even confusing the audience. Such a mess will inevitably make users confused.

Without standards, there is no right to speak. Is it the first step in setting standards, or is it numb ...

Smart TV is not good enough in these aspects

For many years, China's home appliance industry has been controlled by others, and can only become a vassal of foreign electronic companies. It is not that our companies are not competing, but that the technical standards are in the hands of others, and you ca n’t change your mind. . It does n’t matter whether it ’s humiliation or flattery. Anyway, you have to respectfully present gold and silver before you speak. For example, flat-panel TV panel technology. Does the country or the enterprise get less foreign exchange in the past few years, but what it bought back is the technology that was replaced by others, and eventually it still lags behind. Now, the Chinese TV industry, struggling on the line of life and death, has finally seized the opportunity of the smart TV market. Enterprises have strong technological innovation capabilities and strong market expansion momentum. Unfortunately, the national standard is still holding the lute half-covered. Once it is another step forward for foreign home appliance giants to take control of international technical standards, China's smart TV industry will inevitably be hit hard, and even die.

There is no doubt that without industry standards, smart TV will lose its direction of development; without national standards, it will be difficult to regulate the development of China's smart TV industry, and it will not have the confidence to participate in the formulation of international standards. The trend is always on. At present, regardless of whether it is a TV manufacturer or an IT manufacturer, they are eager to look forward to the country ’s early release of smart TV standards, standardizing system solutions, interconnection interfaces, content service interfaces, application development interfaces, and safe and reliable functions, to establish a complete The smart TV technology standard system framework and industry chain seize the commanding heights of the market and make China's smart TV industry bigger and stronger.

It ’s not bad, it ’s an intelligent system that needs to be improved

As the country vigorously promotes the development of the "triple play" industry, the single TV service model will gradually be transformed into a variety of content formats, service types, and access methods. Smart TVs based on open software platforms will become The important carrier of the integration of the three networks has gradually become an irreplaceable intelligent entertainment terminal for home users.

China's smart TV started early, from the beginning to now, the cognitive concept is gradually improved, and the system functions are continuously expanded.

Smart TV 2008-2009: Using broadband cable TV network, integrating Internet, multimedia, communication and other technologies, to provide Internet home users with a variety of interactive services including digital TV technology.

2009-2010 Smart TV: On the basis of Internet TV, the program can be installed independently, but because it is a closed system, there are fewer compatible programs, the running speed is slower, and it does not have voice recognition and somatosensory recognition.

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