In the new year, we may wish to change our minds and change the way to do more “energy-saving investment†and “green savings†for our lives. We believe that the future return will definitely bring us more joy.
On an occasional occasion, I heard the conversation between the two entrepreneurs and caused thinking.
An entrepreneur is Zhang Ming, chairman of Xinli Light Source Co., Ltd., and Xinli Light Source has become one of the leading companies in China's LED lighting industry; one entrepreneur is Fang Jiulun, chairman of Chuxi Group, and the WOWO convenience store created by the investment is west. The first 24-hour chain convenience retailer in the region.
The theme of the conversation is naturally "light." Speaking of LED lighting, more and more people already know it as the fourth-generation lighting source and green light source. The light quality is high, the application field is wide, the development prospect is good, and it is highly consistent with the increasingly strong energy-saving and environmental protection trend. But Chairman Fang Jiulun raised a question that the public is more concerned about: price.
He asked Zhang Ming Chairman: Our 24-hour convenience store is a large electricity consumer. With LED lights, it can save electricity and improve the visual comfort of customers. How much is your high-quality LED lamp? 200 yuan. Ask again: ordinary fluorescent tube 10 yuan, your price is 20 times its price, we have more than 200 stores tens of thousands of lamps, and then can not afford to save electricity! Then A: absolutely no problem, not only affordable Can also get money.
How do you say this? Everyone has come to the interest. Zhang Ming said: I will give you a free replacement lamp. We will share the electricity bill saved in 5 years. Do not spend money to make money, you said that feasible is not feasible?
Fang Jiulun meditation, after a moment, he decisively said: "Cheng! Our convenience store all changed LED tube!"
A seemingly high price threshold was easily crossed. A win-win cooperation was unexpectedly reached in a few words. How do entrepreneurs calculate the economic account? Fang Zuolun’s consideration is that the WOWO convenience store is currently The scale, one year's electricity bill is more than 10 million yuan, LED tube is 50% less than fluorescent lamp, and it can save more than 5 million yuan in one year. It is quite impressive, and the other party adopts the free lamp replacement method to avoid the company's large cash. The expenditure of the flow can be described as zero cost and large income. Zhang Ming’s idea is: Although the one-time investment in free lamp replacement is not small, the cost is more than 10 million yuan, but its LED lamp life is at least 5 years. According to the current commercial electricity price, the electricity fee saved within 5 years is More than 25 million yuan, in addition to the cost, there is indeed no small room for profit.
I really don’t know, I’m scared, the economic accounts of the two entrepreneurs make the author greatly lament the huge potential of the energy-saving market, and the new business model uses the innovative business model to cross the high price threshold for popularizing energy-saving products. Inspired. In the energy-saving market, although many high-end energy-saving products have great environmental value, they are often subject to price, and the phenomenon that good things cannot be used is quite common. To solve this problem, in addition to accelerating the promotion of energy-saving awareness and the renewal of consumption concepts in the whole society, it is more important to create an economy with clear input-output ratio and clear revenue through the instigation of economic leverage. Accounts, thereby stimulating and enhancing the intrinsic motivation of thousands of households to use energy-saving products.
How to do this? For the government, it is important to introduce a series of policy measures to promote and encourage the development of the semiconductor lighting industry and the application of related products. Now, the European Union, Australia, the United States, Japan and other countries and regions have already set a timetable for prohibiting the production and sale of incandescent lamps. For the continued subsidy of the use of LED lighting, subsidies are also introduced in some regions of China; for industry enterprises, While continuing to promote technological innovation, reduce production costs as soon as possible, and make product prices popular, it is also necessary to innovate business models like Xinli Light Source, share costs and share revenues with companies and institutions that use them, and simply “sell†and “buy†The relationship becomes a relationship of mutual investment and mutual benefit, which will greatly accelerate the social application of LED lighting under the existing conditions.
What the author wants to say is that, in terms of family individuals, when choosing energy-saving products, it may be more appropriate to establish the concept and awareness of “investment†rather than “consumptionâ€. It is naturally impossible for a family to form a community of inputs and outputs like the WOWO convenience store as described above, but the entrepreneur's business thinking is worth learning. Namely: the use of high-end energy-saving products is not a purchase, but an investment. For example, the price of LED household bulbs is about six or seventy yuan each, which is two or three times that of ordinary energy-saving lamps, but it can save 50 more. %, and the life expectancy is more than 30,000 hours, which is 20 times that of ordinary energy-saving lamps. At first glance, people will easily come to the conclusion that the price is too high and uneconomical. It is discouraged for LED home lighting, but calm down and calculate it for a certain length of time, even if it is only based on the current average household electricity consumption in China. The amount of electricity and electricity prices, using this new type of lighting is also very cost-effective. This option is more economical if one considers the possibility of a ladder price and a natural increase in energy costs. No wonder some experts say that the use of LED lighting, for individuals, is equivalent to opening a small "energy-saving bank" at home, for the country, if one-third of the existing lighting is replaced by LED, equivalent to one In the year, a three-gorge power station was saved. What a huge “green savingsâ€!
In the new year, we may wish to change our minds and change the way to do more “energy-saving investment†and “green savings†for our lives. We believe that the future return will definitely bring us more joy.
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