In the urban market, Chinese and foreign color TV companies are fighting for war. At the same time, many local color TV companies have expressed their hopes for the rural market. These enterprises are all active in the new round of home appliances bidding, and they want to borrow home appliances. The township made a breakthrough, and the sharp weapon of the breakout was the LED TV.
Zhongyikang retail monitoring data shows that after more than a year of market cultivation, led TV entered the explosive growth stage in the third quarter of this year, with a year-on-year growth rate of 3496.5%. The sales volume of ordinary LCD TVs decreased by 10 compared with the same period in 2009. %. It is expected that by 2012, LED TV is expected to surpass ordinary LCD TVs to become the leader of flat-panel TV products. LED TVs have to be the boss, and the rural market naturally cannot be let go. It is understood that both local and foreign color TV companies have pushed LED products to the rural market.
Mr. Mu Gang, vice president of Konka and general manager of the multimedia business unit, revealed that Konka color TV went to the countryside and sold more than 200,000 units in July, August and September, with an average monthly sales of 480 million yuan. As the flagship product of Konka color TV to the countryside, Net Rui LED TV performance is eye-catching. Huang Xinzhong, general manager of the marketing department of Konka Multimedia Marketing Division, also said that the rural area is the main sales market for Konka flat-panel TVs and will focus on it.
Liu Yaoping, executive vice president of Skyworth Marketing Headquarters, pointed out that under the advocacy of national low-carbon environmental protection, Skyworth will promote the popularization of LED products in the rural market. It is understood that in the new round of home appliances bidding project, Skyworth's 80 TV products are all LCD TVs, of which 42 are cool-open LED TVs, accounting for 52.5% of the total number of bids. It shows the determination of Skyworth to popularize LED TV. At the same time, Skyworth also added a 55-inch cool-open LED TV for the first time in the bidding. As a result, the ultra-large size cool open series will usher in huge business opportunities.
Foreign brands have also increased their focus on the urban market in promoting LED TV. According to relevant persons from Samsung, according to the requirements of national standards, TVs that do not meet the energy efficiency requirements of Level 3 will not be listed for sale. LED TVs have obvious advantages in energy saving. In general, the power consumption of a 55-inch LED TV is comparable to that of a 32-inch LCD TV. On the one hand, the energy consumption is low. On the other hand, the price of LED TVs is slowly approaching that of ordinary LCD TVs. Therefore, LED TVs have great room for development both in rural areas and in cities.
According to the dealer, although the price of LED TV is higher than that of ordinary LCD TVs, it is regarded as a practical and economical product by many rural consumers because of power saving, so the sales prospect is very good.
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