At the beginning of the new year, the four homes and lighting hypermarkets of IKEA, Guyan Home, Red Star, Meikailong and Shilihe Lighting City will gather in Shenyang. It is expected that they will meet with Shenyang consumers in the first half of this year. On March 1st, the entire class of IKEA Shenyang store officially entered the mall. On the same day, Shenyang Shilihe Lighting City Shenyang Store ushered in the first batch of decoration merchants, which is expected to open at the end of May. Actually, Yifeng Store was scheduled to meet with Shencheng consumers in mid-April. The Red Star · Meikai Longlong Dream Store may become the "new birth" of Shencheng, which was unveiled in the first half of the year.
As the core city in the Northeast, Shenyang has a population of 8-10 million. At present, the entire area of ​​the Shenyang lighting market is less than 100,000 square meters, and the development potential of the lighting store is huge. At present, most of the stores have entered the interior decoration stage. Although they are slightly affected by the rain and snow weather in Shenyang, the responsible persons of the four stores all said that the opening hours are not consistent with the expected opening and closing. At the same time, in the preliminary planning, the city and the regional characteristics have also been fully researched and prepared, and combined with the survey results to segment market positioning and internal layout adjustment. The four major home and lighting stores will be stationed in Shenyang, which will also have a strong impact and impact on the local store layout and consumer market:
1. Competition is intensifying and small and medium-sized stores are threatened. The strength of the four major stores, with advanced management, talent advantage and brand appeal, will bring great survival pressure to other local stores in Shenyang.
2. The traditional business model was affected. The four newly opened stores will refresh Shencheng's original household consumption model, whether it is the spot extraction of furniture, or the first payment of lighting products, or the change of commercial consumption pattern that will be integrated with catering, department stores and entertainment, will be given to Shencheng. Consumers bring new experiences. Hu Chunming, executive deputy general manager of Shenyang Shilihe Lighting City Shenyang Store, said: “The Shenyang Shilihe Lighting City Shenyang store, which is about to open, is the total capacity of the Shenyang lighting market. In the future consumption, consumers will experience it for the first time. The first payment will be made, the barrier-free return and exchange within two months, and the purchase will reach a certain base for free installation and commissioning."
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