Artificial intelligence is rapidly reshaping industries, and the streaming media sector is among the most dynamic. As challenges in neural network algorithms are being overcome, AI has experienced significant growth in recent years. Its integration into the streaming media field has led to groundbreaking innovations. Today, images, long-form videos, short videos, live broadcasts, and AR content dominate the digital landscape. With such a rich variety of media formats, the ability to efficiently identify, analyze, and provide insights through AI has become a key focus for leading tech companies. Applications like image recognition, speech and semantic analysis, real-time translation, and subtitle generation all rely on artificial intelligence to enhance user experiences.
At the Baidu Yunzhi Summit held in Beijing, Tianwen Digital Media Technology Co., Ltd. and Baidu Cloud signed a strategic cooperation agreement with the media industry. Leveraging Tianwen's deep expertise in media and Baidu’s cutting-edge AI technologies, the collaboration established a new subsidiary, "Tianjiang Zhi Media Technology (Beijing) Co., Ltd." The partnership aims to develop a comprehensive smart media solution, extending AI applications across the entire media production process.
**Intelligent Assisted Writing: Empowering Reporters to Focus on High-Impact Work**
During the event, an example was showcased where the National Development and Reform Commission issued an oil price adjustment notice. Within seconds, the system automatically captured key information and generated a visual news report. This is one of the features demonstrated at the Tianjiang Zhi Media exhibition area.
Xiao Zhiyan, Chairman of Tianjiang Zhimedia, emphasized that AI-driven news writing is no longer a futuristic concept but a current reality. “Robots can now write basic news reports, which helps journalists save time on routine tasks,†he said. By combining Baidu’s AI strengths with Tianwen’s media experience, the collaboration aims to create powerful tools that support journalists in their creative work.
Currently, Tianjiang Zhimedia’s intelligent writing robot can generate various types of articles, including financial news, travel guides, and food reviews, along with relevant maps. However, this is just the beginning. “AI isn’t here to replace journalists, but to assist them,†Xiao explained. The ultimate goal is to free reporters from repetitive tasks so they can focus on in-depth, high-value reporting.
In Xiao’s view, intelligent news writing goes beyond automated content creation. It represents a full-process AI-powered tool that supports journalists during planning, editing, and publishing. This shift allows for more creative and meaningful storytelling by combining machine efficiency with human insight.
The intelligent writing system also helps users find topics, gather materials, suggest titles, and even generate draft articles, offering valuable support for further development. “Integrating advanced technologies like AI and big data into news production is not only a trend—it’s essential for the industry’s future,†Xiao said.
**Smart Media Cloud: Driving Industry Transformation**
During the “Video Intelligent Technology and Platform†sub-forum at the Baidu Yunzhi Summit, Wei Yupeng, President of the Tianwen Digital Media Business Department, introduced the “Tianjiang Smart Media Cloud†solution. Based on cloud computing, big data, and AI, this platform enhances traditional media workflows, improves content quality, and introduces new modes of communication and service delivery.
At the resource level, the intelligent media library offers unified management and deeper application of knowledge assets. At the production level, tools like hotspot discovery, intelligent writing, error detection, and automated release streamline the entire news cycle. On the distribution side, services such as user insights, personalized recommendations, and smart voice assistants improve user engagement and operational effectiveness.
At the value-added level, the platform supports media organizations in achieving transformation through marketing strategies, public opinion monitoring, and industry insights. Tianwen and Tianjiang Zhi Media have already provided professional solutions to major media outlets, government agencies, and local media groups. Looking ahead, the company plans to invest further, introduce internet-based innovation, and build an integrated ecosystem that covers content production, multi-channel distribution, and personalized services. This will help the media industry continue evolving and delivering greater value.
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