As the year draws to a close, it's the perfect time to clean up and welcome the new one. Have you filled your shopping cart with delicious, attractive, and appealing items? Besides these, there’s one essential item that shouldn't be overlooked — an air purifier, which plays a vital role in our health and well-being. But how do you choose the right one? What are consumers focusing on when buying an air purifier? Want to know the latest trends in the air purifier market? PConline has released the "2017 Air Purifier Consumer Data Report," offering real insights into what people are really looking for online.
**(1) Popular Air Purifier Brands**
Philips, Sharp, and Panasonic top the list. According to the data from November, Philips took the lead with 14.04% of attention, followed closely by Sharp (8.63%) and Panasonic (5.7%). Other brands like Haier, Honeywell, and Dyson also gained popularity, each securing around 5% or more. Samsung, Xiaomi, Blueair, and TCL made their way into the top 10, with Xiaomi and TCL showing strong growth due to new product launches in November.
**(2) Most Popular Air Purifier Models**
The Philips AC4076 stood out as the most popular model, with its high reputation and price at 2,999 yuan. This model is based on the new national standard and features a CADR value of 320m³/h, suitable for rooms between 22-38 square meters. It also includes a formaldehyde removal function, with a CADR of 200m³/h. Samsung KJ310F-K3020PW and Honeywell KJ300F-PAC1101W ranked second and third, respectively, with prices at 1,890 yuan and 1,999 yuan. These models reflect the growing demand for high-performance air purifiers.
**(3) User Preferences by Price Range**
More users are now seeking high-quality products, and this is reflected in their interest in higher-priced air purifiers. The segment above 4,500 yuan attracted the highest attention at 26.66%, followed by the 2,500–3,500 yuan range (24.9%). The 500–1,500 yuan segment also showed strong interest at 16.71%. This data highlights the evolving consumer preferences and budget expectations in the air purifier market.
**(4) Types of Air Purifiers Consumers Care About**
When purchasing an air purifier, users prioritize different types. The majority (88.5%) look for standalone air purifiers, while 8.66% prefer models that combine humidification and purification. Car air purifiers also attract some attention. However, there are concerns about whether combining functions affects performance. While some two-in-one models use advanced technology, studies suggest that higher humidity levels may reduce purification efficiency. Despite this, hybrid models are becoming increasingly popular among consumers.
**(5) Gender Differences in Interest**
Contrary to common belief, men show more interest in air purifiers than women. According to the data, 89.4% of men are concerned about air quality, while only 10.6% of women are. This might be due to the technical specifications such as CADR and CCM values that appeal more to male buyers.
**(6) Age Distribution of Buyers**
Consumers aged 21–40 form the largest group, making up three-quarters of the market. Younger individuals under 20 and older adults over 40 show less interest in air purifiers. This suggests that the 90s generation is driving much of the current demand in the air purifier industry.
A clean and healthy environment starts with good air quality. After reading this report, you now have a clearer picture of what's trending in the air purifier market. This "2017 Air Purifier Consumer Data Report" was specially prepared by PConline. If you're interested in more insights, keep an eye out for other category reports and additional consumer data.
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