As the year draws to a close, it's the perfect time to clean up and welcome the new. Have you already added all those delicious, attractive, and high-quality items to your shopping cart? Besides these, there's one important thing you can't ignore—air purifiers, which are closely related to your health and well-being. How do you choose the right air purifier? What do consumers look for when buying one? Want to know the latest trends in the air purifier market? PConline has released the "2017 Air Purifier Consumer Data Report," offering real data to uncover the secrets of the online air purifier world.
**(1) Popular Air Purifier Brands**
Philips, Sharp, and Panasonic lead the pack. According to the November data, Philips took the top spot with 14.04% of user attention, followed by Sharp at 8.63% and Panasonic at 5.7%. Other brands like Haier, Honeywell, and Dyson also gained popularity, with 5.0%, 4.61%, and 4.5% respectively. Samsung, Xiaomi, Blueair, and TCL ranked in the top ten, with Xiaomi and TCL making their debut in the list due to recent product launches.
**(2) Most Popular Air Purifier Models**
Looking at the most popular models, the Philips AC4076 topped the list with its strong reputation and price of 2,999 yuan. This model is based on the new national standard and features a CADR value of 320m³/h, suitable for spaces between 22-38 square meters. It also includes a formaldehyde removal function, with a CADR of 200m³/h. The Samsung KJ310F-K3020PW and Honeywell KJ300F-PAC1101W came in second and third, priced at 1,890 and 1,999 yuan respectively. These models reflect the current trends and consumer preferences in the market.
**(3) User Preferences by Price Range**
As people increasingly seek a better quality of life, this is reflected in their interest in different price ranges. The segment above 4,500 yuan attracted the highest attention at 26.66%, followed by 2,500–3,500 yuan (24.9%) and 500–1,500 yuan (16.71%). These figures show what users are willing to pay and the price range they consider acceptable when purchasing an air purifier.
**(4) User Concerns About Air Purifier Types**
When it comes to choosing an air purifier, the majority of users prioritize standalone air purifiers (88.5%), while 8.66% prefer combined humidification and purification units. Car air purifiers also have a small but noticeable share of attention. Some may wonder if combining humidification and purification affects the air purification efficiency. While many of these hybrid models use electrolytic sterilization technology, some studies suggest that higher humidity levels might reduce the effectiveness of air purification.
**(5) Gender Differences in Interest**
Contrary to common assumptions, men showed more interest in air purifiers than women. Data revealed that 89.4% of men were concerned about air purifiers, compared to just 10.6% of women. This could be due to a greater focus on technical specifications such as CADR and CCM values.
**(6) Age Distribution of Consumers**
The largest group of air purifier buyers falls within the 21–40 age range, making up 75% of the market. Younger individuals under 20 and older adults over 40 showed less interest. This trend reflects how younger generations are becoming more health-conscious and tech-savvy.
A clean and healthy environment starts with good air quality. After reading this report, we hope you now have a better understanding of the air purifier market. This “2017 Air Purifier Consumer Data Report†was specially created by PConline to provide insights into consumer behavior. If you're interested in more information, keep an eye out for future reports across other categories.
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